스마트 TV 시장 : 화면 사이즈별, 디스플레이 기술별, 운영체제별, 지역별

Global Smart Tv Market is estimated to be valued at USD 468.23 Bn in 2025 and is expected to reach USD 985.06 Bn by 2032, growing at a compound annual growth rate (CAGR) of 11.2% from 2025 to 2032.

Figure. Smart Tv Market Share (%), By Region 2025

Global smart TV market growth is driven by increased customer demand for large-screen televisions with smart connectivity options and advanced features. Smart TVs allow users to access internet applications, digital content services like YouTube and Netflix, and connect other smart devices like smartphones and tablets via WiFi or Bluetooth. Manufacturers are increasingly incorporating innovative technologies such as voice assistants, motion control options and high-resolution displays to offer a seamless connected viewing experience. Furthermore, lowering device costs and improving internet penetration around the world have made smart TVs more affordable and accessible to consumers.

Market Dynamics:

Global smart TV market growth is driven by rising internet and smartphone usage, rising disposable incomes, and increasing affordability of smart TV sets. Manufacturers are focusing on continuous technology advancements such as higher resolution displays, customized interfaces, Dolby Vision and Atmos support, and this boosts demand for smart TVs. However, data privacy and security concerns regarding widespread usage of smart home devices can hamper the market growth. Furthermore, limited internet connectivity in remote and underdeveloped regions can also hamper the market growth. Emerging opportunities involve integration of artificial intelligence capabilities, Internet of Things (IoT) compatibility and proliferation of over-the-top (OTT) content platforms.

Key features of the study:

This report provides in-depth analysis of the global smart TV market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global smart TV market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., Hisense Group Co., Ltd., Hitachi, Ltd., LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Philips, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, TCL Corporation, Texas Instruments Incorporated, Toshiba Visual Solutions Corporation, and VIZIO Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global smart TV market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

• By Screen Size Insights (Revenue, USD Bn, 2020 - 2032)
  • 40 to 50 inches
  • Less than 40 inches
  • 50 to 60 inches
  • 60 inches and above
• By Display Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • LED
  • OLED
  • QLED
  • Others (LCD, Plasma, etc.)
• By Operating System Insights (Revenue, USD Bn, 2020 - 2032)
  • Android TV
  • Roku TV
  • webOS
  • Tizen
  • Others (FireTV, Smart TV, etc.)
• By Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Amazon.com, Inc.
  • Apple Inc.
  • Hisense Group Co., Ltd.
  • Hitachi, Ltd.
  • LG Electronics Inc.
  • Microsoft Corporation
  • Panasonic Corporation
  • Philips
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • Sony Corporation
  • TCL Corporation
  • Texas Instruments Incorporated
  • Toshiba Visual Solutions Corporation
  • VIZIO Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Smart TV Market, By Screen Size
  • Global Smart TV Market, By Display Technology
  • Global Smart TV Market, By Operating System
  • Global Smart TV Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Smart TV Market, By Screen Size, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• 40 to 50 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Less than 40 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• 50 to 60 inches
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• 60 inches and above
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Smart TV Market, By Display Technology, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• LED
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• OLED
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• QLED
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (LCD, Plasma, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Smart TV Market, By Operating System, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Android TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Roku TV
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• webOS
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tizen
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others (FireTV, Smart TV, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Smart TV Market, By Region, 2020 - 2032, (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Screen Size, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Display Technology, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Operating System, 2020 - 2032, (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Amazon.com, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hisense Group Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hitachi, Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LG Electronics Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Philips
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sharp Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sony Corporation
• TCL Corporation
• Texas Instruments Incorporated
• Toshiba Visual Solutions Corporation
• VIZIO Inc.

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us