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Global Parenting Apps Market is estimated to be valued at USD 664.2 Mn in 2025 and is expected to reach USD 1,123.7 Mn by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032.

Figure. Global Parenting Apps Market Share (%), By Region 2025

Parenting apps are a category of mobile applications designed to assist parents and caregivers in various aspects of child-rearing and family management. These apps address a range of needs from pregnancy tracking to educational content delivery for children. Parenting in the digital age has seen the rise of parenting apps that aim to make the lives of parents easier. These apps provide valuable tools and resources to help address the various challenges faced in raising children. From tracking feeding and sleeping schedules to recommendations on child development milestones and solutions for common issues, parenting apps are an all-in-one digital solution for managing the complex task of parenting on the go. Their convenient, on-demand accessibility on smartphones and other devices has made them a popular parenting aid. A parenting app gives one a permanent digital account of all things custody-related, allowing one to: Keep child custody information in one place. It allows making changes without starting from scratch. The tracking apps allowed parents to track babies' basic activities such as feeding, voiding, and bowel movements. Information apps provided parenting information such as infant feeding, age-appropriate activities, first aid, and others.

Market Dynamics:

Increasing product launches by the key players in the market are expected to drive the growth of the market over the forecast period. For instance, in December 2020, Bit-Wizards, a software development and IT company and long-time customer, TalkingParents, announced the launch of Accountable Calling feature in response to overwhelming requests from customers. Accountable Calling allows parents to place recorded calls within the TalkingParents secure mobile apps.

Key features of the study:

• This report provides an in-depth analysis of the global parenting apps market, and provides market size (US$ Mn) and compound annual growth rate (CAGR %) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global parenting apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, TheBump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global parenting apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global parenting apps market

Global Parenting Apps Market Detailed Segmentation:

• By Type
  • Pregnancy Tracker Apps
  • Baby Tracker Apps
  • Co-parenting Apps
  • Baby Care apps
  • Others
• By Application
  • Android System
  • IOS System
• By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • Babytree
  • BabyCenter
  • BabyGogo
  • BabyTime
  • TalkingParents
  • BABYTIME
  • Nighp Software
  • The Bump
  • Baby Nursing
  • Kinedu
  • Parent Cue
  • Peanut
  • Winnie
  • Ovia Health
  • Playfully
  • BabyGogo
  • WebMD
  • AppClose
  • Baby Connect
  • MyMedela
  • Cozi
  • Qinbaobao
  • Ivybaby

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Parenting Apps Market, By Type
  • Global Parenting Apps Market, By Application
  • Global Parenting Apps Market, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Busy lifestyle driving demand
  • Higher subscription/upgrade costs of premium apps
  • Collaborations with educational institutions
• Key Highlights
• Regulatory Scenario
• Recent Trends
• PEST Analysis
• PORTER's Analysis
• Mergers, Acquisitions, and Collaborations

4. Global Parenting Apps Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Parenting Apps Market, By Type, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pregnancy Tracker Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Baby Tracker Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Co-parenting Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Baby Care apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)

6. Global Parenting Apps Market, By Application, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Android System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)
• IOS System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Mn)

7. Global Parenting Apps Market, By Region, 2020-2032, (US$ Mn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 - 2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Mn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032,(US$ Mn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2020-2032,(US$ Mn)
    • North Africa
    • Central Africa
    • South Africa

8. Competitive Landscape

• Company Profile
  • Babytree
• Company Highlights
• Product Portfolio
• Key Highlights
• Financial Performance
• Strategies
  • BabyCenter
  • BabyGogo
  • BabyTime
  • TalkingParents
  • Nighp Software
  • The Bump
  • Baby Nursing
  • Kinedu
  • Parent Cue
  • Peanut
  • Winnie
  • Ovia Health
  • Playfully
  • BabyGogo
  • WebMD
  • AppClose
  • Baby Connect
  • MyMedela
  • Cozi
  • Qinbaobao
  • Ivybaby
  • Analyst Views

9. Section

• References
• Research Methodology
• About us