세계의 세탁 캡슐 시장 : 제품 유형별, 향기별, 기능별, 세탁 유형별, 패키지 사이즈별, 유통 채널별, 소비자 부문별, 친환경 기능별, 브랜딩 마케팅별, 지역별

Laundry Capsules Market is estimated to be valued at USD 5.75 Bn in 2025 and is expected to reach USD 10.85 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.5% from 2025 to 2032.

A translucent layer covers laundry capsules that contain liquid detergent. Small packets of concentrated detergent called "laundry capsules" are used to wash garments. These little containers often contain water-soluble pouches that may also contain softeners and other laundry goods in addition to washing detergent. Liquitabs, often known as laundry detergent packs, are water-soluble pouches that contain highly concentrated liquid detergent, fabric softener, and other laundry goods. In practically all modern applications, capsules are composed of a concentrated mixture of surfactants and other cleaning agents enclosed in a water-soluble film.

Market Dynamics:

The rising demand from the textile industries and the rising expectations of hotels to maintain service standards will continue to fuel demand of the global Laundry Capsules market over the forecast period. Growing modernization and technical developments in manufacturing processes will create new opportunities for the Laundry Capsules market. The businesses in the laundary capsule industry are concentrating on cutting-edge work to build new equations to create unique aroma to be added to laundary capsules. The rapidly growing FMCG sector and evolving sales platforms that prioritize untapped markets will continue to fuel demand of the global Laundry Capsules market over the forecast period.

The growing worries over an increase in the number of children ingesting the capsules is expected to hamper growth of the global Laundry Capsules market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global Laundry Capsules market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global Laundry Capsules market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Procter & Gamble Co., Henkel AG & Co. KGaA, Unilever PLC, Reckitt Benckiser Group PLC, Church & Dwight Co., Inc., Colgate-Palmolive Company, Kao Corporation, Lion Corporation, The Clorox Company, McBride plc, S.C. Johnson & Son, Inc., Seventh Generation, Inc. (Unilever), Nice Group, Nirma Limited, Liby Enterprise Group Co., Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global Laundry Capsules market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Laundry Capsules market

Detailed Segmentation:

• By Product Type:
  • Single-chamber capsules
  • Multi-chamber capsules
  • Liquid-filled capsules
  • Powder-filled capsules
• By Fragrance:
  • Fragrance-free
  • Fresh scents
  • Floral scents
  • Fruity scents
  • Other custom scents
• By Functionality:
  • Stain removal
  • Brightening
  • Whitening
  • Fabric softening
  • Odor elimination
  • All-in-one (multiple functions in a single capsule)
• By Laundry Type:
  • Regular laundry
  • Delicate/sensitive fabrics
  • Baby/infant laundry
  • Woolens and fine garments
  • Sportswear and activewear
• By Packaging Size:
  • Small packs (few capsules)
  • Medium packs (standard household use)
  • Large packs (bulk or commercial use)
• By Distribution Channel:
  • Supermarkets and hypermarkets
  • Convenience stores
  • Online retailers
  • Specialty stores
  • Others
• By Consumer Segment:
  • Household consumers
  • Commercial/industrial consumers (laundromats, hotels, etc.)
• By Eco-Friendly Features:
  • Biodegradable materials
  • Environmentally friendly packaging
  • Low water usage
  • Low carbon footprint
• By Branding and Marketing:
  • Premium/High-end brands
  • Affordable/mass-market brands
  • Eco-friendly/green brands
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profile:
  • Procter & Gamble Co.
  • Henkel AG & Co. KGaA
  • Unilever PLC
  • Reckitt Benckiser Group PLC
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Kao Corporation
  • Lion Corporation
  • The Clorox Company
  • McBride plc
  • S. C. Johnson & Son, Inc.
  • Seventh Generation, Inc. (Unilever)
  • Nice Group
  • Nirma Limited
  • Liby Enterprise Group Co., Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Laundry Capsules, By Product Type
  • Market Laundry Capsules, By Fragrance
  • Market Laundry Capsules, By Functionality
  • Market Laundry Capsules, By Laundry Type
  • Market Laundry Capsules, By Packaging Size
  • Market Laundry Capsules, By Distribution Channel
  • Market Laundry Capsules, By Consumer Segment
  • Market Laundry Capsules, By Eco-Friendly Features
  • Market Laundry Capsules, By Branding and Marketing
  • Market Laundry Capsules, By region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Rising demand from the textile industries
• Rising expectations of hotels to maintain service standards
  • Restraints
• Growing worries over an increase in the number of children ingesting the capsules
  • Opportunities
• Growing modernization and technical developments in manufacturing processes
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Laundry Capsules Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Laundry Capsules Market, By Product Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025 - 2032
  • Segment Trends
• Single-chamber capsules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Multi-chamber capsules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Liquid-filled capsules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Powder-filled capsules
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Laundry Capsules Market, By Fragrance, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Fragrance-free
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Fresh scents
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Floral scents
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Fruity scents
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Other custom scents
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

7. Laundry Capsules Market, By Functionality, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Stain removal
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Brightening
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Whitening
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Fabric softening
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Odor elimination
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• All-in-one (multiple functions in a single capsule)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

8. Laundry Capsules Market, By Laundry Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Regular laundry
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Delicate/sensitive fabrics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Baby/infant laundry
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Woolens and fine garments
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Sportswear and Active wear
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

9. Laundry Capsules Market, By Packaging Size, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Small packs (few capsules)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Medium packs (standard household use)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Large packs (bulk or commercial use)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

10. Laundry Capsules Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Supermarkets and hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Convenience stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Online retailers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Specialty stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

11. Laundry Capsules Market, By Consumer Segment, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Household consumers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Commercial/industrial consumers (Laundromats, hotels, etc.)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

12. Laundry Capsules Market, By Eco-Friendly Features, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Biodegradable materials
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Environmentally friendly packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Low water usage
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Low carbon footprint
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

13. Laundry Capsules Market, By Branding and Marketing, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2025- 2032
  • Segment Trends
• Premium/High-end brands
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Affordable/mass-market brands
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)
• Eco-friendly/green brands
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Billion)

14. Laundry Capsules Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2025-2028
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Germany
    • U.K
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Fragrance, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Functionality, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Laundry Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Size, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Consumer Segment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Eco-Friendly Features, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Branding and Marketing, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country/Sub-region, 2020-2032,(US$ Bn)
    • GCC Countries
    • Israel
    • South Africa
    • North Africa
    • Central Africa
    • Rest of Middle East

15. Competitive Landscape

• Procter & Gamble Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Henkel AG & Co. KGaA
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Unilever PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Reckitt Benckiser Group PLC
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Church & Dwight Co., Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Colgate-Palmolive Company
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Kao Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Lion Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Clorox Company
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• McBride plc
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• C. Johnson & Son, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Seventh Generation, Inc. (Unilever)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nice Group
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Nirma Limited
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Liby Enterprise Group Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

16. Section

• Research Methodology
• About us