시장보고서

상품코드

1747528

포장지 시장 : 재료별, 제품 유형별, 최종 사용자별, 유통 채널별, 지역별

Wrapping Paper Market, By Material, By Product Type, By End User, By Distribution Channel, By Region

발행일: 2025년 05월 | 리서치사:

Coherent Market Insights | 페이지 정보: 영문 | 배송안내 : 2-3일 (영업일 기준)

샘플 요청 목록에 추가

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 포장지 시장은 2025년에는 49억 8,000만 달러로 추정되고, 2032년에는 68억 7,000만 달러에 이르며, 2025년부터 2032년까지의 연평균 성장률(CAGR)은 4.7%를 나타낼 것으로 예측되고 있습니다.

보고 범위		보고서 세부정보
기준 연도	2024년	시장 규모(2025년)	49억 8,000만 달러
실적 데이터	2020-2024년	예측 기간	2025-2032년
예측 기간(2025-2032년) CAGR	4.70%	가치 예측(2032년)	68억 7,000만 달러

세계의 포장지 시장은 최근 미관이 우수하고 환경 친화적 인 포장 솔루션에 대한 수요가 증가함에 따라 큰 성장을 이루고 있습니다. 장식용 종이이며 생일, 결혼식, 휴일 등 다양한 축하와 행사의 필수적인 부분이 되고 있습니다. 소비자의 기호의 다양화에 대응하고 있습니다. 장지의 개발에 임하고 있습니다. 이 소개는 세계의 포장지 시장을 종합적으로 개관해, 그 주요한 촉진요인·과제·전망을 밝히는 것을 목적으로 합니다.

시장 역학 :

세계의 포장지 시장은 여러 시장 성장 촉진요인, 시장 성장 억제요인, 시장 기회의 영향을 받고 있습니다. 전자상거래 및 온라인 선물 배송 서비스의 증가로 포장지에 대한 수요가 더욱 증가했습니다. 재사용 가능한 패브릭 포장지 등 환경 친화적이고 지속 가능한 포장지의 대체품이라는 형태로 기회가 존재하고 있습니다. 소비자가 특별한 날을 위해 고품질의 고급 포장지를 요구하는 프리미엄화의 추세는 시장 관계자에게 성장 기회를 가져오고 있습니다.

본 조사의 주요 특징

본 보고서에서는 세계의 포장지 시장을 상세하게 분석했으며, 2024년을 기준연도로 한 예측 기간(2025-2032년) 시장 규모(10억 달러)와 복합 연간 성장률(CAGR%)을 제공합니다.
또한 다양한 부문에 걸친 잠재적인 수익 기회를 밝혀 이 시장의 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 발매 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채용하는 경쟁 전략 등에 관한 중요한 인사이트도 제공합니다.
기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등의 파라미터에 근거해, 세계의 포장지 시장 주요 기업을 프로파일 하고 있습니다.
이 보고서로부터의 인사이트는 마케팅 담당자나 기업의 경영진이, 향후 제품 발매, 유형 업그레이드, 시장 확대, 마케팅 전술에 관한 정보에 근거한 의사 결정을 실시하는 것을 가능하게 합니다.
세계의 포장지 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 참가자, 재무 분석가 등이 업계의 다양한 이해 관계자에 대응하고 있습니다.
이해관계자는 세계의 포장지 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 4.98 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	4.70%	2032 Value Projection:	USD 6.87 Bn

The global wrapping paper market has witnessed significant growth in recent years, driven by the increasing demand for aesthetically appealing and eco-friendly packaging solutions. Wrapping paper, a decorative paper used for wrapping gifts, has become an integral part of various festivities and occasions, such as birthdays, weddings, and holidays. The market encompasses a wide range of wrapping paper products, including printed, solid-colored, and specialty papers, catering to diverse consumer preferences. As the world becomes more environmentally conscious, the demand for sustainable and biodegradable wrapping paper options has surged, prompting manufacturers to develop innovative and eco-friendly alternatives. This introduction aims to provide a comprehensive overview of the global wrapping paper market, highlighting its key drivers, challenges, and future prospects.

Market Dynamics:

The global wrapping paper market is influenced by several drivers, restraints, and opportunities. One of the primary drivers is the growing demand for gift packaging, fueled by the increasing trend of gift-giving across various occasions and festivities. The rise of e-commerce and online gift delivery services has further boosted the demand for wrapping paper. However, the market faces restraints such as the increasing adoption of digital gifting options and concerns over the environmental impact of single-use packaging materials. Nonetheless, opportunities exist in the form of eco-friendly and sustainable wrapping paper alternatives such as recycled paper, biodegradable materials, and reusable fabric wraps. Manufacturers are focusing on developing innovative designs, patterns, and textures to cater to changing consumer preferences. Additionally, the premiumization trend, where consumers seek high-quality and luxurious wrapping papers for special occasions, presents growth opportunities for market players. The increasing popularity of personalized and customized wrapping paper options is another trend driving market growth.

Key Features of the Study:

This report provides in-depth analysis of the global wrapping paper market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global wrapping paper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include International Paper Company, Mondi Group, WestRock Company, Smurfit Kappa Group, D.S. Smith Plc, Kraft Paper Products, Sappi Limited, Stora Enso, Cascades Inc., Shawmut Corporation, Appvion, Inc., Crown Packaging, BillerudKorsnas, Globe Guard Products, and Pactiv Evergreen Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global wrapping paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global wrapping paper market

Market Segmentation

Material Insights (Revenue, USD Bn, 2020 - 2032)
- Kraft Paper
- Specialty Paper
- Others
Product Type Insights (Revenue, USD Bn, 2020 - 2032)
- Plain Wrapping Paper
- Printed Wrapping Paper
- Gift Bags
- Others
End User Insights (Revenue, USD Bn, 2020 - 2032)
- Commercial
- E-commerce
- Retail Stores
- Individual/Household
- Foodservice
- Others
Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
- Online
- Offline
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- International Paper Company
- Mondi Group
- WestRock Company
- Smurfit Kappa Group
- D.S. Smith Plc
- Kraft Paper Products
- Sappi Limited
- Stora Enso
- Cascades Inc.
- Shawmut Corporation
- Appvion, Inc.
- Crown Packaging
- BillerudKorsnas
- Globe Guard Products
- Pactiv Evergreen Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Wrapping Paper Market, By Material
- Global Wrapping Paper Market, By Product Type
- Global Wrapping Paper Market, By End User
- Global Wrapping Paper Market, By Distribution Channel
- Global Wrapping Paper Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Wrapping Paper Market, By Material, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Kraft Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Wrapping Paper Market, By Product Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Plain Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Printed Wrapping Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Gift Bags
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Wrapping Paper Market, By End User, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
  - E-commerce
  - Retail Stores
Individual/Household
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Foodservice
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Wrapping Paper Market, By Distribution Channel, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

8. Global Wrapping Paper Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Material, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By End User, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

9. Competitive Landscape

International Paper Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mondi Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
WestRock Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Smurfit Kappa Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
D.S. Smith Plc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kraft Paper Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sappi Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stora Enso
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Cascades Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shawmut Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Appvion, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Crown Packaging
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
BillerudKorsnas
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Globe Guard Products
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pactiv Evergreen Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. References and Research Methodology

References
Research Methodology
About us

포장지 시장 : 재료별, 제품 유형별, 최종 사용자별, 유통 채널별, 지역별

Wrapping Paper Market, By Material, By Product Type, By End User, By Distribution Channel, By Region

시장 역학 :

본 조사의 주요 특징

목차

제1장 조사의 목적과 전제조건

제2장 시장 전망

제3장 시장 역학, 규제, 동향 분석

제4장 세계의 포장지 시장, 재료별(2020-2032년)

제5장 세계의 포장지 시장, 제품 유형별(2020-2032년)

제6장 세계의 포장지 시장, 최종 사용자별(2020-2032년)

제7장 세계의 포장지 시장, 유통 채널별(2020-2032년)

제8장 세계의 포장지 시장, 지역별(2020-2032년)

제9장 경쟁 구도

제10장 분석가 추천

제11장 참고문헌과 조사방법