단편 영상 플랫폼 시장 : 플랫폼 유형별, 수익화 모델별, 지역별

Short Video Platforms Market is estimated to be valued at USD 53.48 Bn in 2025 and is expected to reach USD 106.22 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

The market represents a fast-evolving digital entertainment ecosystem. These platforms host and distribute brief video content, ranging from 15 seconds to several minutes, becoming a dominant force in the social media landscape. The popularity of smartphones, coupled with improved internet connectivity, has greatly added to the growth of this market segment. Short video platforms have become a powerful tool for brand marketing, influencer commerce, educational content delivery, and social interaction. The market includes many different platform types, including standalone short-form video applications and integrated features within existing social media networks.

Market Dynamics

The high adoption of smartphones and improved mobile internet infrastructure have created wide accessibility to internet, helping users easily create, share, and consume short-form video content. The preference for visual storytelling, especially in younger demographics, has added to platform adoption rates, while the democratization of content creation tools has allowed millions of users to become content creators. Additionally, the increasing integration of artificial intelligence and machine learning algorithms for personalized content recommendations has significantly enhanced user engagement and retention rates. However, the market will need to face intensifying regulatory scrutiny regarding data privacy, content moderation challenges, and concerns over digital addiction and mental health impacts.

Geopolitical tensions have also caused platform bans in some regions, creating market fragmentation and adoption barriers. Furthermore, the saturation of established markets and the substantial investment requirements for content creator monetization programs pose financial challenges for emerging platforms. Despite these constraints, the market presents substantial opportunities through the expansion into underserved geographical markets, integration with e-commerce platforms for social commerce, and the development of specialized content categories such as educational and professional content. The emergence of virtual and augmented reality technologies, coupled with the growing trend of live streaming integration, offers additional avenues for platform differentiation and revenue generation, while the increasing adoption of short video content by traditional media companies and brands for marketing purposes continues to drive advertising revenue growth.

Key Features of the Study

• This report provides in-depth analysis of the global short video platforms market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global short video platforms market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include ByteDance (TikTok), YouTube Shorts (Google/Alphabet), Instagram Reels (Meta), Snapchat Spotlight, Triller, Kuaishou (Kwai), MX TakaTak, Moj, Byte, Likee, Roposo, Dubsmash, Chingari, Firework, and DramaBox
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global short video platforms market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global short video platforms market

Market Segmentation

• Platform Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Mobile First Apps
  • Web Based
  • Smart TV Apps
• Monetization Model Insights (Revenue, USD Bn, 2020 - 2032)
  • Advertising Based
  • Subscription Based
  • Transactional
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • ByteDance (TikTok)
  • YouTube Shorts (Google/Alphabet)
  • Instagram Reels (Meta)
  • Snapchat Spotlight
  • Triller
  • Kuaishou (Kwai)
  • MX TakaTak
  • Moj
  • Byte
  • Likee
  • Roposo
  • Dubsmash
  • Chingari
  • Firework
  • DramaBox

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Short Video Platforms Market, By Platform Type
  • Global Short Video Platforms Market, By Monetization Model
  • Global Short Video Platforms Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Short Video Platforms Market, By Platform Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mobile First Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Web Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart TV Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Short Video Platforms Market, By Monetization Model, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Advertising Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Subscription Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Transactional
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Short Video Platforms Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• ByteDance (TikTok)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• YouTube Shorts (Google/Alphabet)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Instagram Reels (Meta)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Snapchat Spotlight
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Triller
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kuaishou (Kwai)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MX TakaTak
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Moj
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Byte
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Likee
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Roposo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dubsmash
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Chingari
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Firework
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DramaBox
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us