온라인 영상 플랫폼 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 용도별, 최종 용도별, 유형별, 지역별 - 업계 예측(2026-2033년)

Online Video Platforms Market size was valued at USD 11.27 Billion in 2024 and is poised to grow from USD 13.21 Billion in 2025 to USD 47.04 Billion by 2033, growing at a CAGR of 17.2% during the forecast period (2026-2033).

The online video platforms market is experiencing significant growth, driven by the increasing popularity of online gaming and entertainment. These platforms, whether free or paid, allow content creators and publishers to manage and track their videos effectively. The surge in smartphone and tablet usage also supports market expansion, creating an ideal environment for progress. Offering features such as hosting, live streaming, and video broadcasting, these platforms simplify the sharing and viewing process for users. They enable content creators to reach broader audiences effortlessly while providing brands with an opportunity to engage consumers through dynamic promotional videos. As demand rises, online video platforms will remain a preferred solution for both users and creators, solidifying their position in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online Video Platforms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online Video Platforms Market Segments Analysis

Global Online Video Platforms Market is segmented by component, application, end use, type and region. Based on component, the market is segmented into solution and services. Based on application, the market is segmented into commercial video platforms, video sharing and others. Based on end use, the market is segmented into content creator, brand and enterprise, and individual. Based on type, the market is segmented into video hosting, mobile videos, live streaming, video analytics and video content management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online Video Platforms Market

The increasing popularity of online video channels, coupled with the widespread adoption of over-the-top (OTT) platforms, is significantly contributing to the expansion of the online video platforms market. As more consumers turn to these digital mediums for entertainment, information, and education, the demand for robust and diverse video content continues to rise. This shift in viewing habits is encouraging content creators and businesses to invest in online video capabilities, enhancing the overall market landscape. The convenience and accessibility of online video services further solidify their appeal, making it a vital sector in the digital media ecosystem.

Restraints in the Online Video Platforms Market

The proliferation of numerous open-source video platforms poses a challenge to the global online video platforms market by offering users alternative options at no cost. Many individual viewers and content creators prefer these free platforms, which can hamper the growth and revenue potential of subscription-based services. This shift in preference significantly affects the sales figures of online video platform companies that fail to offer free alternatives to their paid products. As a result, the presence of open-source solutions creates competitive pressure, impacting the overall viability and profitability of traditional online video platform providers within the market landscape.

Market Trends of the Online Video Platforms Market

The online video platforms market is experiencing a notable trend driven by the burgeoning popularity of short video content, particularly reels that cater to the fast-paced consumption habits of users. This shift is prompting market players to innovate and enhance their offerings, focusing on advanced features such as user-friendly interfaces, powerful editing tools, and personalized content recommendations. The emergence of dedicated hosting platforms tailored specifically for short-form videos is reshaping competitive dynamics, as companies strive to capture and retain audience attention by leveraging these engaging formats. Consequently, the market is witnessing a transformation that emphasizes creativity, accessibility, and viral potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Online Video Platforms Market Size by Component & CAGR (2026-2033)

• Market Overview
• Solution
• Services

Global Online Video Platforms Market Size by Application & CAGR (2026-2033)

• Market Overview
• Commercial Video Platforms
• Video Sharing
• Others

Global Online Video Platforms Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Content Creator
• Brand and Enterprise
• Individual

Global Online Video Platforms Market Size by Type & CAGR (2026-2033)

• Market Overview
• Video Hosting
• Mobile Videos
• Live Streaming
• Video Analytics
• Video Content Management

Global Online Video Platforms Market Size & CAGR (2026-2033)

• North America (Component, Application, End Use, Type)
  • US
  • Canada
• Europe (Component, Application, End Use, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Application, End Use, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Application, End Use, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Application, End Use, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google (USA) (YouTube)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netflix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA) (Prime Video, Twitch)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA) (Facebook Watch, Instagram Video)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ByteDance (China) (TikTok)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Streaming (USA) (Disney+, Hulu)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Discovery (USA) (HBO Max, Discovery+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paramount Global (USA) (Paramount+, Pluto TV)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast (USA) (Peacock)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA) (Apple TV+)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ooyala (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dailymotion (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Youku Tudou Inc. (China) (owned by Alibaba)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Video (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations