세계의 온 디바이스 AI 시장 : 디바이스 유형별, 지역별

On-Device AI Market is estimated to be valued at USD 26.61 Bn in 2025 and is expected to reach USD 124.07 Bn by 2032, growing at a compound annual growth rate (CAGR) of 24.6% from 2025 to 2032.

The market shows a shift in artificial intelligence deployment, moving computational intelligence from centralized cloud infrastructures to localized hardware environments. This emerging technological landscape encompasses the integration of AI algorithms, machine learning models, and neural networks directly into edge devices such as smartphones, tablets, IoT sensors, autonomous vehicles, smart cameras, and wearable technology. On-device AI processing offers many advantages, including reduced latency, improved privacy protection, decreased bandwidth consumption, and improved operational reliability by removing dependence on internet connectivity. The market includes different AI processing units, including dedicated AI chips, neural processing units (NPUs), graphics processing units (GPUs), and specialized accelerators designed to handle complex computational tasks locally. As enterprises and consumers focus on data privacy, real-time processing capabilities, and autonomous functionality, the demand for sophisticated on-device AI solutions will continue to grow from multiple industry verticals, including healthcare, automotive, consumer electronics, industrial automation, and smart city applications.

Market Dynamics

The escalating privacy concerns and stringent data protection regulations, such as GDPR and CCPA, mandate localized data processing to reduce the privacy risks associated with cloud-based AI solutions. Also, the high adoption of IoT devices and the exponential growth of data generation at edge locations create demand for real-time processing capabilities that on-device AI solutions provide. On the other hand, high development costs associated with specialized AI chips and the complexity of optimizing AI models for resource-constrained environments may limit the market. Power consumption concerns and the need for frequent model add to these challenges. Looking at the future, the market opportunities will be driven by advancing semiconductor technologies, including the development of more efficient AI processors and neuromorphic computing architectures.

Key Features of the Study

• This report provides an in-depth analysis of the global on-device AI market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global on-device AI market based on the following parameters: company highlights, product portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Qualcomm, Google, Apple, Amazon, Samsung, NVIDIA, Huawei, SenseTime, Baidu, Fujitsu, MediaTek, Xiaomi, Oppo, Vivo, and Arm Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global on-device AI market report caters to various stakeholders in this industry, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global on-device AI market

Market Segmentation

• Device Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Smartphones
  • Wearables
  • Tablets
  • Smart Speakers
  • Security Cameras
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Qualcomm
  • Google
  • Apple
  • Amazon
  • Samsung
  • NVIDIA
  • Huawei
  • SenseTime
  • Baidu
  • Fujitsu
  • MediaTek
  • Xiaomi
  • Oppo
  • Vivo
  • Arm Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global On-Device AI Market, By Device Type
  • Global On-Device AI Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global On-Device AI Market, By Device Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Smartphones
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Wearables
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Tablets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart Speakers
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Security Cameras
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global On-Device AI Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Device Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

6. Competitive Landscape

• Qualcomm
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amazon
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• NVIDIA
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Huawei
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SenseTime
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Baidu
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fujitsu
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MediaTek
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Xiaomi
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oppo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vivo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Arm Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

7. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

8. References and Research Methodology

• References
• Research Methodology
• About us