세계의 자동차 인포테인먼트 시장 : 시스템별, 차종별, 판매채널별, 지역별

Automotive Infotainment Market is estimated to be valued at USD 33.81 Bn in 2025 and is expected to reach USD 56.46 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.6% from 2025 to 2032.

Auto infotainment or in-vehicle infotainment is a combination of software and hardware in automobiles that provide audio or video entertainment to occupants. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi. Modern infotainment system has been used for rear-seat entertainment such as social networking, SMS text messaging, making and receiving phone calls, and accessing internet-enabled devices and applications such as traffic conditions, sports scores, and weather forecasts. Moreover, these applications and features were controlled by simple dashboard knobs and buttons, though modern infotainment system is controlled by steering wheel audio controls and hands-free voice control.

Market Dynamics

Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and wifi

Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars.

Key features of the study

• This report provides an in-depth analysis of Automotive Infotainment market size (USD Bn) and compound annual growth rate (CAGR %) for the forecast period (2023 to 2030), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players.
• It profiles leading players in the Automotive Infotainment market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans Companies covered as a part of this study include Continental AG, Garmin Ltd., DENSO Corporation, Delphi Automotive LLP, Fujitsu Ten Limited, HARMAN International, Clarion, Pioneer Corporation, Panasonic Corporation, Visteon Corporation, Pacific Industrial Co., Ltd., Robert Bosch GmbH.
• Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics.
• The Automotive Infotainment market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Automotive Infotainment market.

Market Segmentation

• Global Automotive Infotainment Market, By System Type
  • Entertainment System
  • Audio System
  • Video System
  • Connectivity
  • Hands Free Call
  • USB Bluetooth
  • Wi-Fi Router
  • Driver Assistance
  • Traffic Message Channel (TMC)
  • Adaptive Cruise Control (ACC)
  • GPS Navigation System (GPS)
• Global Automotive Infotainment Market, By Vehicle Type
  • Passenger Car
  • Compact & Mid-size
  • Premium
  • Luxury
  • Light Commercial Vehicle
  • High Commercial Vehicle
  • Buses
  • Trailers
  • Trucks
• Global Automotive Infotainment Market, By Sales Channel
  • OEM
  • Aftermarket
• Global Automotive Infotainment Market, By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • Italy
  • U.K.
  • France
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa
• Key Players Insights
  • Continental AG
  • Garmin Ltd.
  • DENSO Corporation
  • Delphi Automotive LLP
  • Fujitsu Ten Limited
  • HARMAN International
  • Clarion
  • Pioneer Corporation
  • Panasonic Corporation
  • Visteon Corporation
  • Pacific Industrial Co., Ltd.
  • Robert Bosch GmbH

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By System Type
  • Market Snippet, By Vehicle Type
  • Market Snippet, By Sales Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Integration of Smart Features
• Focus on Driver Assistance and Safety
  • Restraints
• High Costs
• Regulatory and Safety Compliance
  • Opportunities
• Integration of Voice Assistants and AI
• Augmented Reality (AR) and Heads-Up Display (HUD)
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Automotive Infotainment Market, By System Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Entertainment System
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Audio System
    • Video System
• Connectivity
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Hands Free Call
    • USB Bluetooth
    • Wi-Fi Route
• Driver Assistance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Traffic Message Channel (TMC)
    • Adaptive Cruise Control (ACC)
    • GPS Navigation System (GPS)

5. Global Automotive Infotainment Market, By Vehicle Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• Passenger Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Compact & Mid-size
    • Premium
    • Luxury
• Light Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Commercial Vehicle
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
    • Buses
    • Trailers
    • Trucks

6. Global Automotive Infotainment Market, By Sales Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021-2032
  • Segment Trends
• OEM
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Aftermarket
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Automotive Infotainment Market, By Region, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By System Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Sales Channel, 2020-2032, (USD Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (USD Bn)
    • South Africa
    • GCC Countries
    • Rest of the Middle East and Africa

8. Competitive Landscape

• Continental AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Garmin Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DENSO Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Delphi Automotive LLP
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fujitsu Ten Limited
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• HARMAN International
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Clarion
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pioneer Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Panasonic Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Visteon Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pacific Industrial Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Robert Bosch GmbH
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Analyst Views

9. Section

• Research Methodology
• About us