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시장보고서
상품코드
2050874
대량 SMS 마케팅 서비스 시장 : 구성요소별, 도입 형태별, 기업 규모별, 단말기 유형별, SMS 유형별, 최종사용자별 및 지역별Bulk SMS Marketing Services Market, By Component, By Deployment type, By Enterprise Size, By Terminal Type, By Type of SMS, By End User, and By Region |
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대량 SMS 마케팅 서비스 시장은 2026년에 66억 1,000만 달러로 추정되며, 2033년까지 130억 5,000만 달러에 이를 전망입니다. 또한 2026-2033년 CAGR 10.2%를 나타낼 것으로 예측됩니다.
| 보고서 범위 | 보고서 상세 | ||
|---|---|---|---|
| 기준 연도 : | 2025년 | 2026년 시장 규모 : | 66억 1,000만 달러 |
| 과거 데이터 기간 : | 2020-2024년 | 예측 기간 : | 2026-2033년 |
| 예측 기간(2026-2033년) CAGR : | 10.20% | 2033년 시장 규모 예측 : | 130억 5,000만 달러 |
대량 SMS 서비스는 기업의 제품이나 서비스에 관심이 있는 고객에게 다수의 SMS 메시지를 발송하는 것을 포함합니다. 오늘날 많은 기업들이 자사 제품이나 서비스에 관심을 보인 타겟 시장에 도달하기 위해 대량 SMS 서비스를 도입하여 소비자의 휴대폰으로 자사 브랜드나 사업에 대한 정보를 전송하고 있습니다. 이 대량 SMS 마케팅 서비스는 SMS 문자, 양방향 메시징 등을 제공합니다. 대량 SMS 서비스는 모바일 단말기나 인터넷 접속 단말기를 사용하는 고객을 보유한 기업에게 실용적인 커뮤니케이션 수단입니다. 왜냐하면 대량 SMS는 비즈니스 마케팅에서 가장 최신의 실용적인 형태이기 때문입니다. 대량 SMS 마케팅을 활용하면 고객마다 다른 메시지가 전달되기 때문에 상품이나 서비스를 제공하는 기업에 대한 관심이 높아집니다.
시장 역학
대량 SMS 서비스는 통신업계 기업들이 모바일 사용자들과 효과적으로 소통할 수 있게 해줍니다. 기업들은 문자 메시지를 활용하여 고객 경험을 개선하기 위한 개선 사항을 고객에게 알리고, 이를 통해 업계의 수익을 향상시키고 있습니다. BFSI, 소매 및 EC, 여행 및 관광, 마케팅, 하이퍼로컬 기업, 의료 등 다양한 산업에서 SMS는 리드 창출, 매출 확대, 고객 관계 강화에 도움을 주고 있습니다. 전 세계적으로 볼 때, 대량 메시징은 발전과 성숙 단계에 있으며, 주요 이해관계자들이 새로운 과제를 해결하면서 앞으로도 계속 변화할 것입니다. 모바일 네트워크가 아닌 인터넷을 통해 메시지를 전송하는 OTT(Over The Top) 메시징 서비스는 서비스 제공업체의 수익에 새로운 위협이 되고 있습니다. 높은 휴대폰 보급률과 아시아 등 지역 시장 잠재력이 시장 성장을 견인할 것으로 예측됩니다. 또한, AI와 대량 SMS 서비스의 통합은 많은 기회가 있는 발전 중인 분야입니다. 그러나 기업은 각 지역의 다양한 정부 규제를 준수하며 사업을 전개해야 합니다.
본 조사의 주요 특징
- 이 보고서는 다양한 부문의 잠재적 수익 창출 기회를 밝히고, 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
- 또한 이 보고서는 시장 성장 촉진요인, 억제요인, 기회, 신제품 출시 및 승인, 지역별 전망, 주요 시장 기업이 채택한 경쟁 전략에 대한 중요한 인사이트를 제공합니다.
- 이 보고서는 기업 개요, 재무 실적, 제품 포트폴리오, 사업 지역, 시가 총액, 주요 개발, 전략 및 향후 계획과 같은 매개 변수를 기반으로 세계 벌크 SMS 마케팅 서비스 시장의 주요 기업을 분석합니다.
- 이 보고서의 내용을 통해 기업의 마케팅 담당자와 경영진은 향후 제품 출시, 제품 업그레이드, 시장 확대 및 마케팅 전략에 대한 정보에 입각한 의사결정을 내릴 수 있습니다.
- 세계 벌크 SMS 마케팅 서비스 시장 보고서는 투자자, 공급업체, 관리 서비스 제공업체, 제3자 서비스 제공업체, 유통업체, 신규 시장 진출기업, 부가가치 재판매업체 등 이 업계의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자들은 세계 벌크 SMS 마케팅 서비스 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 의사결정을 쉽게 내릴 수 있을 것입니다.
목차
제1장 조사 목적과 전제조건
제2장 시장 전망
제3장 시장 역학, 규제 및 동향 분석
제4장 세계의 대량 SMS 마케팅 서비스 시장 : 컴포넌트별, 2021년-2033년
제5장 세계의 대량 SMS 마케팅 서비스 시장 : 전개 유형별, 2021년-2033년
제6장 세계의 대량 SMS 마케팅 서비스 시장 : 기업 규모별, 2021년-2033년
제7장 세계의 대량 SMS 마케팅 서비스 시장 : 단말기 유형별, 2021년-2033년
제8장 세계의 대량 SMS 마케팅 서비스 시장 : SMS 유형별, 2021년-2033년
제9장 세계의 대량 SMS 마케팅 서비스 시장 : 최종사용자별, 2021년-2033년
제10장 세계의 대량 SMS 마케팅 서비스 시장 : 지역별, 2021년-2033년
제11장 경쟁 구도
제12장 섹션
LSH 26.06.15Bulk SMS Marketing Services Market is estimated to be valued at USD 6.61 Bn in 2026 and is expected to reach USD 13.05 Bn by 2033, growing at a compound annual growth rate (CAGR) of 10.2% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 6.61 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 10.20% | 2033 Value Projection: | USD 13.05 Bn |
Bulk SMS Services include sending numerous SMS messages to customers who are interested in a business's products or services. To reach target markets that have previously expressed interest in the company's products or services, many firms today employ bulk SMS services to send information about their brands or businesses to the mobile phones of those consumers. This bulk SMS marketing service provides SMS texts, interactive messaging, and more. Bulk SMS services are practical means of communication for businesses with clients using mobile devices or computer-connected devices since bulk SMS is the most recent practical form of business marketing. When employing bulk SMS marketing, each customer receives a different message, which increases interest in the company offering the good or service.
Market Dynamics
Bulk SMS Services can facilitate Businesses in the communication industry to engage with mobile users effectively. Businesses employ text messaging to inform customers of improvements for bettering the customer experience, which boosts industry income. In a variety of industries, including BFSI, retail & ecommerce, travel & tourism, marketing, hyper local enterprises, and healthcare, SMS also aids in lead generation, sales growth, and improving customer connections. Globally, Bulk messaging is developing and maturing, and it will continue to change as important stakeholders deal with both old and new difficulties. Over-the-top (OTT) messaging services, which use the internet to transmit messages instead of mobile networks, are offering a new threat to the profits of the service providers. The ubiquitous nature of mobile phones and the market potential of regions such as Asia are expected to drive the market growth. In addition to that, integration of AI and Bulk SMS services is a developing field with many opportunities. Although, companies have to function keeping in line with the various government norms of their respective regions.
Key features of the study
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global Bulk SMS Marketing Services market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study are agilecrm.com, agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., Exotel Techcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- Global Bulk SMS Marketing Services market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bulk SMS Marketing Services market
Market Segmentation
- Global Bulk SMS Marketing Services Market, By Component (Revenue, USD Bn, 2021 - 2033)
- Software
- Services
- Global Bulk SMS Marketing Services Market, By Deployment Type (Revenue, USD Bn, 2021 - 2033)
- On-premise
- SaaS
- Global Bulk SMS Marketing Services Market, By Enterprise Size (Revenue, USD Bn, 2021 - 2033)
- SMEs
- Large Enterprises
- Global Bulk SMS Marketing Services Market, By Terminal Type (Revenue, USD Bn, 2021 - 2033)
- Mobile based
- Desktop based
- Global Bulk SMS Marketing Services Market, By Type of SMS (Revenue, USD Bn, 2021 - 2033)
- Transactional SMS
- Promotional SMS
- Alert SMS
- Personalize SMS
- Global Bulk SMS Marketing Services Market, By End user (Revenue, USD Bn, 2021 - 2033)
- Advertising and Event management
- BFSI
- Cab Aggregator
- Media & Entertainment
- Retail
- Hotel & Resorts
- Others
- Global Bulk SMS Marketing Services Market, By Type of SMS (Revenue, USD Bn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Company Profiles
- agilecrm.com
- Bitrix, Inc
- Celerity Systems (Pty) Ltd
- ClickSend
- directSMS
- Dove Soft Pvt Ltd.
- Exotel Techcom Pvt. Ltd
- IMImobile
- King Digital Pvt. Ltd.
- MessageBird
- Osumare
- SendPulse
- Text Marketer
- TextMagic Ltd
- Others
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment Type
- Market Snippet, By Enterprise Size
- Market Snippet, By Terminal Type
- Market Snippet, By Type of SMS
- Market Snippet, By End User
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Customized marketing, helps achieve daily targets
- Increase in demand for Bulk SMSs due to growing e-commerce use
- Restraints
- Limited number of characters per message
- Market Opportunities
- Growing consumer dependence on AI
- Drivers
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New system Launches/Approvals
4. Global Bulk SMS Marketing Services Market, By Component, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
5. Global Bulk SMS Marketing Services Market, By Deployment Type, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- On-premise
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- SaaS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
6. Global Bulk SMS Marketing Services Market, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- SMEs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Large Enterprises
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
7. Global Bulk SMS Marketing Services Market, By Terminal Type, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- Mobile-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Desktop-based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
8. Global Bulk SMS Marketing Services Market, By Type of SMS, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- Transactional SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Promotional SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Alert SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Personalize SMS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
9. Global Bulk SMS Marketing Services Market, By End User, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- Advertising & Event Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Cab Aggregator
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Hotels & Resorts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
10. Global Bulk SMS Marketing Services Market, By Region, 2021 - 2033 (US$ Billion)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends Market Share Analysis, 2026 and 2033 (%)
- Country Trends
- North America
- Introduction
- Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, By Component, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Deployment Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Enterprise Size, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Terminal Type, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By Type of SMS, 2021 - 2033 (US$ Billion)
- Market Size and Forecast, By End User, 2021 - 2033 (US$ Billion)
- GCC Countries
- South Africa
- Middle East & Africa
11. Competitive Landscape
- Company Profiles
- agilecrm.com
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Bitrix, Inc
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Celerity Systems (Pty) Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- ClickSend
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- directSMS
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Dove Soft Pvt Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Exotel Techcom Pvt. Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- IMImobile
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- King Digital Pvt. Ltd.
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- MessageBird
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Osumare
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- SendPulse
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Text Marketer
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- TextMagic Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- agilecrm.com
- Analyst Views
12. Section
- References
- Research Methodology
- About us and Sales Contact
