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시장보고서
상품코드
2053125
스포츠 분야 인공지능(AI) 시장 : 구성 요소별, 전개 형태별, 용도별, 지역별Artificial Intelligence in Sports Market, By Component, By Deployment, By Application, By Geography |
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가격
※ 부가세 별도
한글목차
영문목차
※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
스포츠 분야 인공지능(AI) 시장 규모는 2026년에 98억 달러에 달하고, 2033년에 506억 9,000만 달러에 이를 것으로 예상되고 있습니다. 2026-2033년 CAGR은 26.5%를 나타낼 전망입니다.
| 보고서 범위 | 보고서 상세 | ||
|---|---|---|---|
| 기준 연도 : | 2025년 | 시장 규모(2026년) : | 98억 달러 |
| 과거 데이터 기간 : | 2020-2024년 | 예측 기간 : | 2026-2033년 |
| 예측 기간(2026-2033년) CAGR : | 26.50% | 시장 규모 예측(2033년) : | 506억 9,000만 달러 |
인공지능(AI) 기술의 도입은 스포츠 산업에 혁명을 일으키고 있습니다. AI는 선수 성과 분석, 맞춤형 코칭, 팬 참여 유도, 스폰서십 활동 확대, 팀 전략 최적화 등 다양한 분야에서 폭넓게 활용되고 있습니다. AI 관련 기업, 예측 분석, 자동화된 스포츠 중계 등은 이 기술이 선수와 관중 모두를 위한 스포츠 경험을 재구성하고 있는 대표적인 사례입니다. 스포츠 부문에서 데이터 생성량이 증가하고 분석에 대한 관심이 높아짐에 따라, AI는 향후 몇년내에 스포츠 비즈니스를 혁신할 준비가 되어 있습니다.
시장 역학
웨어러블 기기, 센서, 카메라 및 기타 소스에서 생성되는 데이터량 증가는 스포츠 부문에서 AI 도입을 촉진하는 주요 요인입니다. AI는 예측 분석을 통해 클럽이나 조직이 이러한 데이터를 효과적으로 활용할 수 있도록 지원합니다. 한편, 팬 경험 향상에 대한 수요가 증가함에 따라 AI를 활용한 솔루션에 대한 투자도 확대되고 있습니다. 그러나 데이터 개인정보 보호에 대한 우려나 자원 부족으로 인해 AI 기능을 충분히 활용하지 못하는 사례도 있습니다. 보다 스마트한 스포츠 기술, 맞춤형 서비스, 몰입감 있는 경험을 개발하기 위한 지속적인 혁신을 통해, 향후 몇 년간 이 부문에서는 새로운 기회가 계속해서 창출될 것으로 보입니다.
본 조사의 주요 특징
- 본 조사에서는 다양한 부문의 잠재적 수익 기회를 파악하고, 이 시장의 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
- 또한, 본 조사에서는 시장 성장 촉진요인, 성장 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채택하는 경쟁 전략에 관한 중요한 인사이트를 제공합니다.
- 본 조사에서는 다음의 매개변수를 바탕으로 세계 스포츠 분야 인공지능(AI) 시장의 주요 시장 진출기업을 분석했습니다. 구체적으로는 기업 개요, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략입니다.
- 본 보고서의 인사이트를 활용함으로써, 기업의 마케팅 담당자 및 경영진은 향후 제품 출시, 제품 업그레이드, 시장 확대, 마케팅 전략에 관해 정보에 기반한 의사결정을 내릴 수 있게 됩니다.
- 본 ‘스포츠 분야 인공지능(AI) 시장' 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진출기업, 금융 애널리스트 등 이 산업의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자는 세계의 스포츠 분야 인공지능(AI) 시장 분석에 활용되는 다양한 전략 매트릭스를 통해 의사결정을 원활하게 진행할 수 있습니다.
목차
제1장 조사 목적 및 전제 조건
제2장 시장 전망
제3장 시장 역학, 규제 및 동향 분석
제4장 세계의 스포츠 분야 인공지능(AI) 시장 : 구성 요소별(2021-2033년)
제5장 세계의 스포츠 분야 인공지능(AI) 시장 : 전개 형태별(2021-2033년)
제6장 세계의 스포츠 분야 인공지능(AI) 시장 : 용도별(2021-2033년)
제7장 세계의 스포츠 분야 인공지능(AI) 시장 : 지역별(2021-2033년)
제8장 경쟁 구도
제9장 애널리스트의 제안
제10장 조사 방법
KTHArtificial Intelligence in Sports Market is estimated to be valued at USD 9.80 Bn in 2026 and is expected to reach USD 50.69 Bn by 2033, growing at a compound annual growth rate (CAGR) of 26.5% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 9.80 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 26.50% | 2033 Value Projection: | USD 50.69 Bn |
The integration of artificial intelligence (AI) technologies is revolutionizing the sports industry. AI has wide applications in areas like analytics of player performances, personalized coaching, fan engagement, improving sponsorship outreach, and optimization of team strategies. AI players, predictive analysis, and automated sports broadcasts are some notable ways through which this technology is reshaping the sports experience for both athletes and spectators. With growing data generation in sports and increasing focus on analytics, AI is poised to transform the business of sports in the upcoming years.
Market Dynamics
Growing data generation from wearable devices, sensors, cameras, and other sources is a key driver propelling the adoption of AI in sports. AI helps clubs and organizations make effective use of such data through predictive analytics. Meanwhile, the increasing demand for enhanced fan experiences is also augmenting investments into AI-powered solutions. However, concerns around data privacy and lack of resources are restricting complete utilization of AI capabilities in some cases. Ongoing innovations to develop smarter sporting technologies, personalized services, and immersive experiences will continue unlocking new opportunities in this space over the coming years.
Key Features of the Study
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global artificial intelligence in sports market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Amazon Web Services, Inc., Apple Inc., Catapult Group International Ltd, Fujitsu Limited, Google LLC, IBM Corporation, Intel Corporation, Microsoft Corporation, Movella Holdings Inc., NEC Corporation, Oracle Corporation, Perform Group, Qualcomm Technologies, Inc., Salesforce.com Inc., and SAS Institute, Inc.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global artificial intelligence in sports market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global artificial intelligence in sports market.
Market Segmentation
- Component Insights (Revenue, USD Bn, 2026 - 2033)
- Software
- Services
- Deployment Insights (Revenue, USD Bn, 2026 - 2033)
- Cloud-based
- On-Premises
- Application Insights (Revenue, USD Bn, 2026 - 2033)
- Player Analysis
- Fan Engagement
- Data Interpretation & Analysis
- Others
- Regional Insights (Revenue, USD Bn, 2026 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- Israel
- South Africa
- Rest of Middle East & Africa
- Key Players Insights
- Amazon Web Services, Inc.
- Apple Inc.
- Catapult Group International Ltd
- Fujitsu Limited
- Google LLC
- IBM Corporation
- Intel Corporation
- Microsoft Corporation
- Movella Holdings Inc.
- NEC Corporation
- Oracle Corporation
- Perform Group
- Qualcomm Technologies, Inc.
- Salesforce.com Inc.
- SAS Institute, Inc.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Component
- Market Snippet, By Deployment
- Market Snippet, By Application
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
4. Global Artificial Intelligence in Sports Market, By Component, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Software
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
- Services
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
5. Global Artificial Intelligence in Sports Market, By Deployment, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Cloud-based
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
- On-Premises
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
6. Global Artificial Intelligence in Sports Market, By Application, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Player Analysis
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
- Fan Engagement
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
- Data Interpretation & Analysis
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, 2021-2033, (US$ Bn)
7. Global Artificial Intelligence in Sports Market, By Region, 2021 - 2033, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- North America
- Regional Trends
- Market Size and Forecast, By Component, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Deployment, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Application, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Country, 2021-2033, (US$ Bn)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Component, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Deployment, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Application, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Country, 2021-2033, (US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Deployment, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Application, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Country, 2021-2033, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Deployment, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Application, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Country, 2021-2033, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Deployment, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Application, 2021-2033, (US$ Bn)
- Market Size and Forecast, By Country, 2021-2033, (US$ Bn)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
8. Competitive Landscape
- Company Profiles
- Amazon Web Services, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Apple Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Catapult Group International Ltd
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Fujitsu Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Google LLC
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- IBM Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Intel Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Microsoft Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Movella Holdings Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- NEC Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Oracle Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Perform Group
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Qualcomm Technologies, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Salesforce.com Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- SAS Institute, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Amazon Web Services, Inc.
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Research Methodology
- References
- Research Methodology
- About us and Sales Contact
