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시장보고서
상품코드
2054605
육아 앱 시장 : 유형별, 용도별, 지역별Global Parenting Apps Market, By Type, By Application, By Geography |
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세계의 육아 앱 시장은 2026년에 7억 1,730만 달러로 추계되고 있으며, 2033년까지 12억 2,940만 달러에 달할 것으로 예상되고 있습니다. 2026-2033년에는 CAGR 8.0%로 성장할 것으로 전망되고 있습니다.
| 리포트 범위 | 리포트 상세 | ||
|---|---|---|---|
| 기준연도 : | 2025년 | 2026년 시장 규모 : | 7억 1,730만 달러 |
| 과거 데이터 기간 : | 2020-2024년 | 예측 기간 : | 2026-2033년 |
| 2026-2033년 예측 기간의 CAGR : | 8.00% | 2033년 시장 규모 예측 : | 12억 2,940만 달러 |
육아 앱이란 육아 및 가정 운영의 다양한 측면에서 부모나 양육자를 지원하기 위해 설계된 모바일 애플리케이션의 일종입니다. 이 앱들은 임신 경과 관리부터 어린이를 위한 교육 컨텐츠 제공에 이르기까지 폭넓은 요구를 충족시키고 있습니다. 디지털 시대의 육아에서, 부모의 생활을 더 편하게 해주는 것을 목표로 한 육아 앱들이 주목받고 있습니다. 이러한 앱들은 육아 과정에서 마주치는 다양한 문제에 대처할 수 있는 유용한 툴와 자료를 제공합니다. 수유 및 수면 일정 관리부터 아이의 발달 단계에 대한 조언, 흔히 겪는 문제에 대한 해결책에 이르기까지 육아 앱은 외출 중에도 복잡한 육아 업무를 관리할 수 있는 올인원 디지털 솔루션입니다. 스마트폰이나 기타 기기에서 언제든지 간편하게 이용할 수 있는 편리함 덕분에, 육아의 든든한 조력자로서 인기를 끌고 있습니다. 육아 앱은 육아와 관련된 모든 정보를 영구적인 디지털 기록으로 남길 수 있으며, 다음과 같은 것이 가능해집니다. : 육아 정보를 한곳에 모아 관리할 수 있습니다. 또한 처음부터 다시 시작하지 않고도 변경할 수 있습니다. 수유 앱을 통해 보호자는 수유, 배뇨, 배변과 같은 아기의 기본적인 활동을 기록할 수 있게 되었습니다. 정보 앱에서는 영아 수유, 연령별 활동, 응급처치 등의 육아 정보가 제공되었습니다.
시장 역학
시장의 주요 업체들이 제품을 잇달아 출시함에 따라 예측 기간 중 시장 성장이 견인될 것으로 예상됩니다. 예를 들어 2021년 12월, 소프트웨어 개발 및 IT 기업이자 오랜 고객사인 TalkingParents는 고객들의 압도적인 요청에 부응하여 ‘Accountable Calling’ 기능의 출시를 발표했습니다. Accountable Calling을 통해 보호자는 TalkingParents의 안전한 모바일 앱 내에서 통화 녹음을 할 수 있습니다.
본 조사의 주요 특징
- 본 조사에서는 각 부문의 잠재적인 매출 성장 기회를 규명하고, 이 시장에서 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
- 또한 본 조사에서는 시장 촉진요인, 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채택하는 경쟁 전략에 관한 중요 인사이트도 제공합니다.
- 본 조사에서는 다음의 주요 지표(기업 개요, 제품 포트폴리오, 주요 성과, 재무 실적, 전략)를 바탕으로 전 세계 육아 앱 시장의 주요 업체들을 분석하고 있습니다.
- 이 보고서의 인사이트를 활용함으로써, 기업의 마케팅 담당자 및 경영진은 향후 제품 출시, 제품 업그레이드, 시장 확대 및 마케팅 전략에 관해 정보에 기반한 의사결정을 내릴 수 있게 됩니다.
- 본 세계의 육아 앱 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 진입 기업, 금융 애널리스트 등 이 업계의 다양한 이해관계자를 대상으로 합니다.
- 이해관계자 여러분은 전 세계 육아 앱 시장 분석에 활용되는 다양한 전략 매트릭스를 통해 의사결정을 보다 수월하게 내릴 수 있을 것입니다.
목차
제1장 조사 목적과 전제조건
제2장 시장 전망
제3장 시장 역학·규제·동향 분석
제4장 세계의 육아 앱 시장 : 유형별, 2021-2033년
제5장 세계의 육아 앱 시장 : 용도별, 2021-2033년
제6장 세계의 육아 앱 시장 : 지역별, 2021-2033년
제7장 경쟁 구도
제8장 섹션
KSA 26.06.17Global Parenting Apps Market is estimated to be valued at USD 717.3 Mn in 2026 and is expected to reach USD 1,229.4 Mn by 2033, growing at a compound annual growth rate (CAGR) of 8.0% from 2026 to 2033.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2025 | Market Size in 2026: | USD 717.3 Mn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2026 To 2033 |
| Forecast Period 2026 to 2033 CAGR: | 8.00% | 2033 Value Projection: | USD 1,229.4 Mn |
Parenting apps are a category of mobile applications designed to assist parents and caregivers in various aspects of child-rearing and family management. These apps address a range of needs from pregnancy tracking to educational content delivery for children. Parenting in the digital age has seen the rise of parenting apps that aim to make the lives of parents easier. These apps provide valuable tools and resources to help address the various challenges faced in raising children. From tracking feeding and sleeping schedules to recommendations on child development milestones and solutions for common issues, parenting apps are an all-in-one digital solution for managing the complex task of parenting on the go. Their convenient, on-demand accessibility on smartphones and other devices has made them a popular parenting aid. A parenting app gives one a permanent digital account of all things custody-related, allowing one to: Keep child custody information in one place. It allows making changes without starting from scratch. The tracking apps allowed parents to track babies' basic activities such as feeding, voiding, and bowel movements. Information apps provided parenting information such as infant feeding, age-appropriate activities, first aid, and others.
Market Dynamics
Increasing product launches by the key players in the market are expected to drive the growth of the market over the forecast period. For instance, in December 2021, Bit-Wizards, a software development and IT company and long-time customer, TalkingParents, announced the launch of Accountable Calling feature in response to overwhelming requests from customers. Accountable Calling allows parents to place recorded calls within the TalkingParents secure mobile apps.
Key features of the study
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global parenting apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, TheBump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The global parenting apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global parenting apps market
Global Parenting Apps Market Detailed Segmentation
- By Type (Revenue, USD Mn, 2021 - 2033)
- Pregnancy Tracker Apps
- Baby Tracker Apps
- Co-parenting Apps
- Baby Care apps
- Others
- By Application (Revenue, USD Mn, 2021 - 2033)
- Android System
- IOS System
- Regional Insights (Revenue, USD Mn, 2021 - 2033)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Top Companies in the Global Parenting Apps Market
- Babytree
- BabyCenter
- BabyGogo
- BabyTime
- TalkingParents
- BABYTIME
- Nighp Software
- The Bump
- Baby Nursing
- Kinedu
- Parent Cue
- Peanut
- Winnie
- Ovia Health
- Playfully
- BabyGogo
- WebMD
- AppClose
- Baby Connect
- MyMedela
- Cozi
- Qinbaobao
- Ivybaby
- Dorel Juvenile
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Global Parenting Apps Market, By Type
- Global Parenting Apps Market, By Application
- Global Parenting Apps Market, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Busy lifestyle driving demand
- Higher subscription/upgrade costs of premium apps
- Collaborations with educational institutions
- Key Highlights
- Regulatory Scenario
- Recent Trends
- PEST Analysis
- PORTER's Analysis
- Mergers, Acquisitions, and Collaborations
4. Global Parenting Apps Market, By Type, 2021 - 2033, (US$ Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Pregnancy Tracker Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
- Baby Tracker Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
- Co-parenting Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
- Baby Care apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
5. Global Parenting Apps Market, By Application, 2021 - 2033, (US$ Mn)
- Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
- Android System
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
- IOS System
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Mn)
6. Global Parenting Apps Market, By Region, 2021 - 2033, (US$ Mn)
- Introduction
- Market Share Analysis, By Region, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2033
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033,(US$ Mn)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033,(US$ Mn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033,(US$ Mn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033,(US$ Mn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2021 - 2033,(US$ Mn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2021 - 2033,(US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2021 - 2033,(US$ Mn)
- North Africa
- Central Africa
- South Africa
7. Competitive Landscape
- Company Profile
- Babytree
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- BabyCenter
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- BabyGogo
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- BabyTime
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- TalkingParents
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Nighp Software
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- The Bump
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Baby Nursing
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Kinedu
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Parent Cue
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Peanut
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Winnie
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Ovia Health
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Playfully
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- BabyGogo
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- WebMD
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- AppClose
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Baby Connect
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- MyMedela
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Cozi
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Qinbaobao
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Ivybaby
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
- Babytree
8. Section
- References
- Research Methodology
- About us
