세계의 마케팅 클라우드 플랫폼 시장(2023-2030년)

Overview:

Global Marketing Cloud Platform Market reached US$ 10.1 billion in 2022 and is expected to reach US$ 34.3 billion by 2030, growing with a CAGR of 13.5% during the forecast period 2023-2030.

As businesses across various different industries majorly undergo digital transformation, there is an increasing need for marketing solutions that can effectively operate in the digital realm. Marketing cloud platforms offer a suite of tools and capabilities to manage and optimize digital marketing efforts, making them essential for modern businesses.

Marketing cloud platforms provide robust data analytics and customer segmentation tools, allowing businesses to derive valuable insights and create personalized marketing campaigns. For instance, on 18 January 2023, OSF Digital, a global provider of digital transformation services, acquired Datarati, a Salesforce partner specializing in Salesforce Marketing Cloud solutions in Australia and New Zealand and this strategic move is part of OSF Digital's expansion strategy in the region and its commitment to enhancing Salesforce Digital 360 capabilities.

Asia-Pacific is expected to develop the fastest growth rate during the forecast period, making up around 1/4th of the global market in 2022. Asia-Pacific countries are experiencing rapid digital transformation across industries. Businesses are adopting digital technologies to engage with consumers, making marketing cloud platforms essential for managing digital marketing campaigns and customer interactions. Countries like China and India, have a high mobile adoption rate.

Dynamics:

Increase Customer Data Management Platforms

Marketing Cloud Platforms enable businesses to centralize customer data from various sources, including websites, social media, emails and offline interactions and this centralized data repository provides a unified view of customer information, which is critical for effective data management, these platforms facilitate seamless integration with other marketing and CRM tools, ensuring that customer data is consistently updated and synchronized across the organization and this integration streamlines data management processes.

For instance, on 31 August 2023, Cloudera, a trusted enterprise AI data company, entered into a Strategic Collaboration Agreement with Amazon Web Services and this partnership aims to accelerate cloud-native data management and analytics on AWS. Cloudera will leverage AWS services to provide continuous innovation and cost reductions for customers using Cloudera's open data lakehouse on AWS and this provides hybrid deployment platforms.

Rising Social Media Platforms Boost the Market

Marketing Cloud Platforms provide robust analytics and reporting tools that allow businesses to analyze the performance of their social media campaigns. Customers expect personalized experiences on social media. Marketing Cloud Platforms offer tools for segmenting audiences, creating personalized content and delivering targeted advertisements, leading to higher engagement and conversions.

For instance, on 14 June 2023, Omnicom Media Group, the media services division of Omnicom Group Inc., entered into an unprecedented agreement with Salesforce.com. In this deal, Omnicom Media Group adopts Salesforce Marketing Cloud as the central component of its social marketing services, this deployment will be implemented across its extensive global agency network. An this service will be implemented across different platforms globally.

Adoption of Cloud Marketing Platform by E-Commerce Business

E-commerce businesses are increasingly adopting digital strategies to reach a wider audience and stay competitive. Marketing Cloud Platforms provide the tools needed to execute and automate digital marketing campaigns effectively. Marketing Cloud Platforms provide robust data analytics and reporting features. E-commerce businesses can leverage data-driven insights to understand customer behavior optimize marketing strategies and measure the ROI of marketing campaigns.

For instance, on 5 September 2023, Salesforce partnered with Italian footwear brand Vibram to launch a new e-commerce platform, built on Salesforce's Commerce Cloud and powered by AI for enhanced personalization and productivity. The platform will integrate data and analytics to provide personalized product suggestions to customers, improve Vibram's campaign capabilities and help tell its sustainability story.

Complex and Incorrect Integrations

Marketing Cloud Platforms can be complex to set up and use effectively. Businesses may require extensive training and expertise to maximize the platform's capabilities. Marketing Cloud Platforms often involve significant costs, including subscription fees, implementation and ongoing maintenance. Small businesses with limited budgets may find it challenging to justify these expenses.

Integrating Marketing Cloud Platforms with existing systems and databases can be complex and time-consuming. Incomplete or incorrect integrations can lead to data inconsistencies and operational issues. Managing customer data and ensuring compliance with data protection regulations like GDPR can be challenging. Mishandling of data can result in legal and reputational consequences. Marketing Cloud Platforms offer various features and templates, businesses with unique or highly specific needs may find limitations in terms of customization and flexibility.

Segment Analysis:

The global marketing cloud platform market is segmented based on component, deployment mode, solution, end-user and region.

Digital Transformation with Marketing Cloud Platforms

In 2022, digital marketing solutions is expected to be the dominant segment in the global market covering around 1/3rd of the market. Organizations across industries are undergoing digital transformation efforts to stay competitive. Marketing Cloud Platforms enable businesses to centralize and streamline their marketing efforts, making it easier to adapt to the digital landscape. Marketing Cloud Platforms are scalable, making them suitable for businesses of all sizes.

For instance, on 10 July 2023, Samooha, a provider of cleanroom applications, announced its verified integration with the Amazon Marketing Cloud (AMC) and this integration allows Amazon Ads customers to use Samooha's cleanroom application to access media insights within the Amazon Marketing Cloud through a user-friendly interface, eliminating the need for coding. It offers ready-to-use templates for non-technical users and a Developer Edition for enterprise developers to publish their own analytics and AI/ML workloads.

Geographical Penetration:

North America Investing in Marketing Cloud Consulting Platform

North America is the dominant region in the global marketing cloud platform market covering more than 1/3rd of the market. North America is adopting new technologies and strategies to engage with customers online. Marketing cloud platforms play an important role in enabling and optimizing digital marketing efforts, making them essential tools for businesses in the region. Marketing cloud platforms offer robust analytics and reporting features, enabling businesses to track campaign performance and make data-driven decisions.

For instance, on 21 March 2023, Plative, known for its Salesforce and Oracle NetSuite consulting services in North America, launched a Salesforce Marketing Cloud consulting practice and they have bolstered their team with certified Marketing Cloud consultants and leaders to support new users and existing platform adopters, this move enables Plative to offer a comprehensive range of marketing automation services on the Salesforce Marketing Cloud platform.

Competitive Landscape

The major global players in the market include: Adobe Inc., Salesforce Inc, Acquia, Inc, Zeta Global Holdings Corp, Mobius Solutions, Ltd., Cision Ltd., Insider Inc., Braze, Inc., RedPoint Global Inc. and HubSpot, Inc.

COVID-19 Impact Analysis:

Lockdowns and restrictions in place, there was a rapid shift toward digital marketing channels. Marketing cloud platforms became essential for managing and automating digital campaigns across various channels, including email, social media and online advertising. The pandemic forced businesses to do more with less, leading to an increased reliance on marketing automation.

Customer behavior and preferences changed during the pandemic. Marketing cloud platforms had to adapt to help businesses understand and respond to these changes. As in-person interactions decreased, personalization in marketing became even more critical. Marketing cloud platforms leveraged data and AI to deliver personalized content and recommendations to customers, aiming to maintain and strengthen customer relationships.

Content marketing strategies evolved to address the pandemic's challenges and uncertainties. Marketing cloud platforms helped businesses create and distribute relevant and sensitive content to their audiences. Businesses needed to communicate important updates and changes in real-time. It enabled them to send timely email and SMS notifications, update website content and manage social media communications.

AI Impact

AI enables marketers to create highly personalized experiences for customers. Machine learning algorithms analyze vast amounts of customer data to understand individual preferences, behaviors and purchase history and this data is then used to deliver tailored content, product recommendations and offers to each customer, increasing engagement and conversion rates. AI-powered predictive analytics helps marketers forecast future trends and customer behavior.

AI automatically segments a customer base into distinct groups based on various criteria such as demographics, purchase history and online behavior and this segmentation helps marketers create targeted campaigns that resonate with specific audience segments, improving campaign performance. AI-driven chatbots and virtual assistants can handle customer inquiries and provide real-time support.

For instance, on 12 July 2023, HCLSoftware launched HCL Marketing Cloud, a SaaS solution powered by AI to assist marketers in managing end-to-end marketing campaigns. The platform embeds predictive and generative AI capabilities, allowing marketers to personalize campaigns, gain deeper insights into their audiences and deliver connected customer experiences.

Russia- Ukraine War Impact

The conflict has introduced geopolitical uncertainty, which can affect international business operations, including marketing campaigns. Businesses may reconsider their global marketing strategies and partnerships due to political instability. The war can influence global economic conditions, which, in turn, affect marketing budgets and strategies. Businesses may adjust their marketing spending based on economic uncertainties resulting from the conflict.

The war has disrupted supply chains, affecting the availability of products and services. Marketers may need to communicate changes in product availability or delays to customers through their Marketing Cloud Platforms. Consumer behavior changed during times of geopolitical instability. Marketing Cloud Platforms may need to adapt to new consumer preferences and attitudes, requiring adjustments in marketing campaigns and messaging.

By Component

• Platforms
• Services

By Deployment Mode

• Public Cloud
• Private Cloud

By Solution

• Digital Marketing Solution
• Integrated Solution

By End-User

• Media and Entertainment
• Travel
• Retail
• Financial Services
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In June 2022, Asda, one of the UK's major supermarket chains, is embarking on a retail technology transformation project in collaboration with Salesforce, the global CRM leader. By utilizing Salesforce's retail suite, including Commerce Cloud, Service Cloud and Marketing Cloud, Asda intends to establish a cloud-first environment that provides its 18 million customers with a seamless and consistent experience across all channels and device.
• In May 2023, Kyndryl, the world's largest IT infrastructure services provider, has announced an expanded strategic partnership with SAP aimed at addressing complex digital business transformation challenges and this collaboration focuses on leveraging SAP's Business Transformation Center and ERP systems expertise alongside Kyndryl's deep knowledge of data, application migration and modernization services to help customers efficiently transition to the cloud.
• In September 2021 oracle launched Fusion Marketing, a marketing automation solution designed to automate lead generation and qualification. Fusion Marketing, part of Oracle Advertising and CX, is engineered to streamline the entire lead qualification and conversion process.

Why Purchase the Report?

• To visualize the global marketing cloud platform market segmentation based on component, deployment mode, solution, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of marketing cloud platform market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global marketing cloud platform market report would provide approximately 69 tables, 66 figures and 202 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Component
• 3.2. Snippet by Deployment Mode
• 3.3. Snippet by Solution
• 3.4. Snippet by End-User
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increase Customer Data Management Platforms
    • 4.1.1.2. Rising Social Media Platforms Boost the Market
    • 4.1.1.3. Adoption of Cloud Marketing Platform by E-Commerce Business
  • 4.1.2. Restraints
    • 4.1.2.1. Complex and Incorrect Integrations
  • 4.1.3. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Component

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 7.1.2. Market Attractiveness Index, By Component
• 7.2. Platforms*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Services

8. By Deployment Mode

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 8.1.2. Market Attractiveness Index, By Deployment Mode
• 8.2. Public Cloud*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Private Cloud

9. By Solution

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.1.2. Market Attractiveness Index, By Solution
• 9.2. Digital Marketing Solution*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Integrated Solution

10. By End-User

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.1.2. Market Attractiveness Index, By End-User
• 10.2. Media and Entertainment*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Travel
• 10.4. Retail
• 10.5. Financial Services
• 10.6. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Russia
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Adobe Inc.*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Salesforce Inc
• 13.3. Acquia, Inc
• 13.4. Zeta Global Holdings Corp
• 13.5. Mobius Solutions, Ltd.
• 13.6. Cision Ltd.
• 13.7. Insider Inc.
• 13.8. Braze, Inc.
• 13.9. RedPoint Global Inc.
• 13.10. HubSpot, Inc.

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us