인도의 미용 및 퍼스널케어 시장

Beauty and personal care in India is defined by a set of interconnected themes that cut across categories and consumer segments. Premiumisation was one of the strongest trends in 2024, with this being reflected in skin care, fragrances, and colour cosmetics where consumers showed a growing willingness to pay for elevated experiences. This has been enabled by wider access to international and prestige brands through both offline modern retail channels and online platforms. Mini formats are playin...

Euromonitor International's Beauty and Personal Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Beauty and personal care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for beauty and personal care?

MARKET DATA

• Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
• Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
• Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
• Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mass beauty and personal care continues to see strong growth
• Competition is intensifying as legacy giants face agile challengers
• Rural and semi-urban consumers drive core demand

PROSPECTS AND OPPORTUNITIES

• Private label emerging as value-driven challengers
• Digital retail models to accelerate mass beauty penetration in smaller markets
• Multi-benefit innovation to shape next-generation mass products

CATEGORY DATA

• Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
• Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
• Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
• Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
• Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029

PREMIUM BEAUTY AND PERSONAL CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium segment thriving thanks to increasing affluence and rising aspirations
• Competitive landscape diversifies as global and homegrown premium brands expand presence
• Media and e-commerce expand access and shape premium beauty choices

PROSPECTS AND OPPORTUNITIES

• Premium colour cosmetics set to be a key growth driver
• Dermocosmetics to gain wider adoption as skin health becomes a priority
• Global players set to focus on Indianisation to enhance their local relevance

CATEGORY DATA

• Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
• Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
• Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
• Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029

BABY AND CHILD-SPECIFIC PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rise of D2C sales and increased hygiene awareness drives growth in 2024
• Competition becoming more fragmented as players target different audiences
• Digital and curated platforms help increase access to niche and premium products

PROSPECTS AND OPPORTUNITIES

• Premiumisation to accelerate as parents seek natural formulations
• Functional and health-linked products set to blur the lines between personal care and wellness
• Innovation expected to broaden category appeal and drive adoption among new parents

CATEGORY DATA

• Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
• Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
• Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
• Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
• Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
• Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
• Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
• Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
• Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
• Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
• Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029

BATH AND SHOWER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bar soap dominates sales, but body wash/shower gel and intimate washes driving growth momentum
• Unilever remains on top by innovating across mass and premium segments
• Offline leads in scale, but e-commerce seeing the most dynamic growth

PROSPECTS AND OPPORTUNITIES

• Consumers to seek targeted skin care benefits from bath and shower products
• Fragrance-led products gain stronger traction as everyday perfuming rituals evolve
• Skin care-first brands are raising innovation standards

CATEGORY DATA

• Table 34 Sales of Bath and Shower by Category: Value 2019-2024
• Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
• Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
• Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
• Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
• Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
• Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
• Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
• Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029

COLOUR COSMETICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Colour cosmetics thriving with lip products leading the way
• Competition intensifies as consumers become more demanding
• Distribution landscape evolving and adapting to consumer needs

PROSPECTS AND OPPORTUNITIES

• Beauty specialists set to invest in their private label lines
• Celebrity and creator-led brands may need to do more to succeed
• Innovation set to focus on global trends with a local twist

CATEGORY DATA

• Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
• Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
• Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
• Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
• Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
• Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
• Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
• Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
• Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
• Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
• Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

DEODORANTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Deodorants sees healthy growth fuelled by changing expectations and evolving format preferences
• Vini Cosmetics retains its leadership with Fogg despite increasing competition
• Quick commerce is creating new usage occasions for deodorants in 2024

PROSPECTS AND OPPORTUNITIES

• Gender-fluid positioning expected to gain traction
• Rising interest in fine fragrances may challenge the relevance of mass-market deodorants among aspirational consumers
• Deodorants set to take on skin care claims tailored to modern routines

CATEGORY DATA

• Table 54 Sales of Deodorants by Category: Value 2019-2024
• Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
• Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
• Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
• Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
• Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
• Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
• Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
• Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029

DEPILATORIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Depilatories maintains double-digit growth trajectory in 2024
• Veet retains the lead with another year of dynamic growth
• Offline retail continues to dominate but the online market is evolving

PROSPECTS AND OPPORTUNITIES

• Evolving grooming norms to expand the core user base and fuel long-term adoption
• Growing adoption of alternative products and services to put pressure on depilatories
• Sales should benefit from consumer segmentation and tailored product positioning

CATEGORY DATA

• Table 63 Sales of Depilatories by Category: Value 2019-2024
• Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
• Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
• Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
• Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
• Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
• Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

FRAGRANCES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Premium fragrances gain momentum in 2024 thanks to shift to daily usage
• Skin care brands blur category lines, intensifying competition in fragrances
• E-commerce and quick commerce emerge as key channels driving accessibility and impulse purchases

PROSPECTS AND OPPORTUNITIES

• Minis set to drive trial of luxury fragrances among aspirational consumers
• Body mists set to remain the most dynamic format
• Layering-led formats and mix-your-own scents set to drive experimentation

CATEGORY DATA

• Table 70 Sales of Fragrances by Category: Value 2019-2024
• Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
• Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
• Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
• Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
• Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
• Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

HAIR CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• India's hair care market benefiting from shift to more advanced routines
• Unilever leads while specialist brands tap into evolving consumer needs
• E-commerce boosts product discovery in non-traditional categories

PROSPECTS AND OPPORTUNITIES

• Consumers set to adopt more complex hair care routines
• AI is expected to play a growing role in enabling personalised hair care routines
• Innovation to anchor the next growth wave in hair care

CATEGORY DATA

• Table 78 Sales of Hair Care by Category: Value 2019-2024
• Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
• Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
• Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
• Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
• Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
• Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
• Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
• Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
• Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
• Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
• Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
• Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029

MEN'S GROOMING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Men's grooming in India is evolving from basic hygiene to holistic self-care
• Gillette continues to lead while D2C challengers reshape the competitive landscape
• Online and D2C channels are reshaping how men engage with grooming products

PROSPECTS AND OPPORTUNITIES

• Premium and benefit-led products are expected to drive future category growth
• Gen Z are expected to reshape men's grooming through experimentation
• Innovation expected to fuel demand for men's skin care

CATEGORY DATA

• Table 91 Sales of Men's Grooming by Category: Value 2019-2024
• Table 92 Sales of Men's Grooming by Category: % Value Growth 2019-2024
• Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
• Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
• Table 95 NBO Company Shares of Men's Grooming: % Value 2020-2024
• Table 96 LBN Brand Shares of Men's Grooming: % Value 2021-2024
• Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
• Table 98 Forecast Sales of Men's Grooming by Category: Value 2024-2029
• Table 99 Forecast Sales of Men's Grooming by Category: % Value Growth 2024-2029

ORAL CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Oral care sales benefit from focus on whitening and brightening claims
• Competition intensifies between established giants and emerging D2C players
• Distribution remains focused on small local grocers but e-commerce gains ground

PROSPECTS AND OPPORTUNITIES

• Preventive oral health to become a core habit across demographics
• Skinification of oral care set to merge beauty aspirations with daily dental health
• Sustainability set to drive innovation in oral care over the forecast period

CATEGORY DATA

• Table 100 Sales of Oral Care by Category: Value 2019-2024
• Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
• Table 102 Sales of Toothbrushes by Category: Value 2019-2024
• Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
• Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
• Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
• Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
• Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
• Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
• Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
• Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
• Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
• Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029

SKIN CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Skin care boom driven by routine-building and ingredient-led innovation
• Competition intensifies as D2C brands gain significant traction
• E-commerce emerging as a core channel, driving access, discovery, and adoption

PROSPECTS AND OPPORTUNITIES

• Tier 2 and 3 cities to power the next wave of growth in skin care
• Dermocosmetics to drive premiumisation amid rising skin sensitivities and ingredient awareness
• Local skin care brands to focus on outer beauty and inner calm

CATEGORY DATA

• Table 113 Sales of Skin Care by Category: Value 2019-2024
• Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
• Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
• Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
• Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
• Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
• Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
• Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
• Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
• Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
• Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sun care sees strong growth as awareness rises and temperatures soar
• Competition intensifies as D2C brands reshape the sun care landscape
• E-commerce gains momentum as sun care shoppers go digital

PROSPECTS AND OPPORTUNITIES

• Hybrid formats and skin care-enhanced sun protection set to drive future growth
• Men expected to drive the next wave of growth in India's sun care market
• Innovation to drive new consumer interest in sun care

CATEGORY DATA

• Table 124 Sales of Sun Care by Category: Value 2019-2024
• Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
• Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
• Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
• Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
• Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
• Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029