베트남의 컨슈머 헬스 시장

Retail value sales of consumer health are expected to rise in current terms in Vietnam in 2025. During the year, the consumer health market has shown a solid and steady performance, although growth has slowed due to several structural changes. Enhanced national health insurance has improved access and affordability, encouraging more people to seek timely treatment and preventive care. The digitalisation of hospitals through electronic medical records and digital health insurance cards has cut wa...

Euromonitor International's Consumer Health in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Analgesics records a second year of slow growth in 2025, as some consumers access products via other channels
• GlaxoSmithKline Consumer Healthcare Vietnam (GSK) leads due to proven brand efficacy
• Pharmacies remains the dominant distribution channel due to trusted advice

PROSPECTS AND OPPORTUNITIES

• Positive outlook for analgesics over the forecast period despite some challenges
• Digital innovation and retail digitalisation to support forecast growth
• New pharmacy law paves the way for growth in analgesics in Vietnam

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Seasonal flu supports growth in 2025
• GlaxoSmithKline Consumer Healthcare Vietnam Co Ltd leads the category
• Pharmacies dominates distribution

PROSPECTS AND OPPORTUNITIES

• Pharyngeal preparations set to experience robust growth during the forecast years
• The development of retail e-commerce expands consumer base
• Natural health solutions thrive amid Vietnam's urban pollution crisis

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digestive remedies set for positive growth in 2025
• United International Pharma Co Ltd retains its leading position
• Pharmacies dominates digestive remedies distribution

PROSPECTS AND OPPORTUNITIES

• Shift in lifestyle will support the performance of digestive remedies
• Digital innovation transforms access to digestive health products in Vietnam
• Gut health awakens new wellness era in Vietnam

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising demand for dermatologicals
• Janssen-Cilag Ltd leads dermatologicals
• Pharmacies remains dominant

PROSPECTS AND OPPORTUNITIES

• Rapid growth expected in dermatologicals
• Digital innovation transforms access to dermatologicals in Vietnam
• Bayer Vietnam aims to provide support to build greener and healthier future

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN VIETNAM

2025 DEVELOPMENTS

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising demand for sleep aids
• Central Pharmaceutical Joint Stock Company No 2 leads the market
• Pharmacies channel dominates sales

PROSPECTS AND OPPORTUNITIES

• Sleep aids to continue its strong growth in the forecast years
• Vietnam's sleep aids industry advances through innovation and quality
• Wellness trends drive demand for natural sleep aids in Vietnam

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Eye care maintains strong performance
• Rohto-Mentholatum Vietnam Co Ltd remains the leader in eye care
• Distribution continues to rely heavily on pharmacies

PROSPECTS AND OPPORTUNITIES

• Eye care in Vietnam expected to see continued growth
• Product innovation to be seen in the forecast period
• Rohto Mentholatum Vietnam engaing in partnerships and community programmes

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable peformance from wound care in 2025
• Urgo Healthcare Products (Thailand) Ltd retains its leading position
• Pharmacies remains top distribution channel

PROSPECTS AND OPPORTUNITIES

• Wound care forecast to achieve stronger growth
• Advanced wound care innovations support sustainable healthcare in Vietnam
• Urgo Healthcare Products (Thailand) Ltd will remain the leading company in wound care sustainability efforts in Vietnam

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Expansion supported by rising health and wellness trend
• Bayer Vietnam Ltd leads the category thanks to the popularity of Berroca
• Retail e-commerce the fastest growing channel for vitamins in Vietnam

PROSPECTS AND OPPORTUNITIES

• Vietnam's vitamins market forecast to maintain strong growth
• E-commerce and innovation drive growth in vitamins
• Direct sellers remain important in vitamins as Herbalife Vietnam and Amway Vietnam continue their sustainable activities

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dietary supplements faces challenges as Vietnam battles counterfeit products in 2025
• Herbalife Vietnam LLC leads the market
• Pharmacies to stay out in front

PROSPECTS AND OPPORTUNITIES

• The dietary supplements market in Vietnam will maintain a continuous strong performance in the forecast period
• Dietary supplement innovations bring convenience and targeted benefits in Vietnam
• Vietnam strengthens fight against counterfeit dietary supplements through government and retail partnerships

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stable category performance
• Herbalife Vietnam leads weight management and wellbeing
• Direct selling leads distribution

PROSPECTS AND OPPORTUNITIES

• Weight management and wellbeing in Vietnam are projected to deliver a stronger performance
• Leading players will lead product innovation
• Direct sellers like Herbalife Vietnam and Amway Vietnam playing pivotal roles in advancing sustainable development

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth for sports nutrition in Vietnam in 2025
• Herbalife Vietnam LLC leads the sports nutrition market
• Direct selling loses place as the leading channel

PROSPECTS AND OPPORTUNITIES

• Sports nutrition in Vietnam is expected to improve steadily in the coming years
• Sports nutrition market set to welcome more imported international brands
• Health and wellness trend supports growth

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Herbal and traditional products continued to perform strongly
• Herbalife Vietnam LLC maintains its leadership in highly fragmented category
• Pharmacies leads category distribution, but rival channels continue to grow

PROSPECTS AND OPPORTUNITIES

• Herbal/traditional products set to record a strong performance
• Vietnamese pharmaceutical leaders innovate, combining tradition with technology
• Sustainable growth and community wellness drive Vietnam's herbal and direct selling markets

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Paediatric consumer health in Vietnam continues to post good results
• UPSA, Laboratoires works to reinforce its leadership in paediatric consumer health
• Pharmacies leads, while retail e-commerce gains in popularity

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health market is expected to see significant, but more stable growth
• Rising demand fuels innovation in paediatric vitamins and dietary supplements in Vietnam
• Paediatric consumer health reflects growing wellness awareness and rising demand for early care in Vietnam

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030