인도네시아의 컨슈머 헬스 시장

Retail value sales of consumer health are expected to rise in current terms in Indonesia in 2025, driven by rising health consciousness, urbanisation, and the increasing accessibility of products through modern trade and digital channels. The recovery in consumer mobility since the COVID-19 crisis has continued to support impulse and on-the-go formats, especially within categories such as cough and cold remedies, sports nutrition, and vitamins. Urbanisation, especially in Jakarta, is further fue...

Euromonitor International's Consumer Health in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of analgesics increase in 2025
• Dynamic smaller companies
• Distribution strategies

PROSPECTS AND OPPORTUNITIES

• Value sales of analgesics are expected to rise over the forecast period overall
• Digital and technological advances
• Health and wellness trends

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of cough, cold and allergy (hay fever) remedies increase in 2025
• Local companies retain consumer trust
• Pharmacies leading in Indonesia

PROSPECTS AND OPPORTUNITIES

• Multiple factors driving growth
• Format innovation
• Health and wellness development

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value sales of digestive remedies increase in 2025
• Competitive landscape
• Health and personal care stores and pharmacies are the leading distribution channels

PROSPECTS AND OPPORTUNITIES

• Value sales of digestive remedies are expected to rise over the forecast period
• Innovation in digestive remedies
• Health and wellness trends shaping demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting skin health priorities and consumer behaviour
• Competitive dynamics and brand momentum
• Distribution landscape and channel performance

PROSPECTS AND OPPORTUNITIES

• Forecast direction and market outlook
• Innovation and tech-driven expansion
• Wellness, sustainability, and regulatory movement

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

SLEEP AIDS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer attitudes towards sleep and rest
• Brand dynamics and market competition
• Health and personal care stores leads distribution

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes to support growth
• Innovation and digitally enabled sleep solutions
• Evolving wellness culture and sustainability awareness

CATEGORY DATA

• Table 37 Sales of Sleep Aids: Value 2020-2025
• Table 38 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 39 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 40 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 41 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 42 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting consumer habits and demand drivers
• Rohto Laboratories Indonesia stays out in front
• Consumers trust health specialists in retailing

PROSPECTS AND OPPORTUNITIES

• Further growth anticipated
• Innovation and digital integration
• Health-first mindsets and regulatory guardrails

CATEGORY DATA

• Table 43 Sales of Eye Care by Category: Value 2020-2025
• Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumers stock basic wound care items at home
• Beiersdorf Indonesia remains dominant
• Health and personal care stores leads sales

PROSPECTS AND OPPORTUNITIES

• Efforts to improve first aid literacy to boost demand
• Product innovation and tech integration
• Wellness culture, sustainability, and regulation

CATEGORY DATA

• Table 49 Sales of Wound Care by Category: Value 2020-2025
• Table 50 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 51 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 52 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 53 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Evolving consumer behaviour supporting demand
• Bayer Indonesia retains lead
• Pharmacies leads a fragmented distribution landscape

PROSPECTS AND OPPORTUNITIES

• Wellness-first living driving up demand
• Innovation, digitalisation, and product diversification
• Regulatory oversight, rising health awareness, and sustainability

CATEGORY DATA

• Table 55 Sales of Vitamins by Category: Value 2020-2025
• Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Expanding middle class and growing health literacy
• Tempo Scan Pacific is the leading player
• Fragmented distribution landscape, with e-commerce growing fast

PROSPECTS AND OPPORTUNITIES

• Shift towards preventive health practices supports demand
• Innovation in products and technology
• Ongoing evolution of the wellness landscape

CATEGORY DATA

• Table 62 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 63 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 64 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 66 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 67 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shift in consumer perspective supports growth
• Herbalife still on top, but slimming teas hints at changing competitive environment
• Direct selling leads distribution of weight management and wellbeing

PROSPECTS AND OPPORTUNITIES

• Evolving approaches to weight management and wellbeing routines
• Innovation and digital wellness integration
• Regulatory, health, and sustainability developments

CATEGORY DATA

• Table 69 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wellness mindset moves into the mainstream
• Local brands highly visible in mid-tier segments
• Health and personal care stores is the leading distribution channel

PROSPECTS AND OPPORTUNITIES

• Long-term lifestyle shift to support growth
• Technological enhancements
• Ongoing development of regulatory environment

CATEGORY DATA

• Table 75 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 76 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 77 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 78 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 79 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong tradition of using herbal products
• Sido Muncul benefits from wide-ranging use of Tolak Angin brand
• Health and personal care stores and pharmacies lead, but warungs have important role to play

PROSPECTS AND OPPORTUNITIES

• Strong potential for the development of local industry
• Digitalisation and innovation in the herbal space
• Rise of wellness culture and increasing emphasis on sustainability

CATEGORY DATA

• Table 81 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growing urban middle class supporting growth
• Soho Industri Pharmasi extends lead
• Parents appreciate expert advice and recommendations

PROSPECTS AND OPPORTUNITIES

• Growing awareness of child health and development
• Digital platforms play increasingly central role
• Health authorities scrutinise paediatric formulations

CATEGORY DATA

• Table 87 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030