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In 2025, consumer health in the Philippines is shaped by a convergence of health consciousness, digitalisation, and evolving consumer preferences, with overall value sales rising strongly. Heightened public health concerns, driven by a surge in infectious diseases such as dengue and influenza, have made hygiene and preventive care a year-round priority. This has led to increased demand for hygiene-related products, flu remedies, and all-in-one health kits, reflecting a broader shift toward self-...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising flu and hygiene concerns support solid sales growth in 2024
• Demand for all-in-one analgesic kits
• Investment in packaging formats and digital education

PROSPECTS AND OPPORTUNITIES

• Rising medical costs will continue to drive health consciousness
• Retail channels launching own analgesics lines
• Preference for generic brands set to persist

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rise in face-to-face occasions boosts allergy remedy demand
• Strong loyalty towards local leaders
• Flavour innovation enhances product appeal while shift towards natural variants continues

PROSPECTS AND OPPORTUNITIES

• Emergence of all-in-one packs, amid rising incidence of respiratory illnesses
• Lozenges set to see further expansion as natural trend accelerates
• Shift towards proposition marketing beyond functionality, while high temperatures may boost allergy solutions

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lifestyle shifts drive demand for digestive remedies
• Cross-bundling gains momentum
• Purchase incentives and health education boost engagement for digestive remedy brands

PROSPECTS AND OPPORTUNITIES

• Rising sales projected for forecast period as hygiene challenges persist in rural areas
• Social development set to drive antacid demand
• Urban mobility trends and government initiatives will continue to support demand

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Unusual heat drives demand for skin and hair treatments
• Topical germicidals/antiseptics rises with active lifestyles, while players invest in experiential marketing
• Self-medication remains common in rural areas - 'taboo' products benefit from e-commerce expansion

PROSPECTS AND OPPORTUNITIES

• Aesthetic consciousness increases among younger generations
• Local brands expand into dermatological care with consumers focusing more on ingredients
• Antiseptics evolve into sprays and creams, and e-commerce expansion will continue to push growth

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• NRT gum vs the vape surge: a battle for consumer attention
• Singlebrand gravity: Nicorette's portfolio is shaping shopper expectations
• From awareness to adherence: execution levers to unlock sustainable NRT growth

PROSPECTS AND OPPORTUNITIES

• Rising tobacco taxes represent opportunity for growth
• NRT Aids will compete with heated tobacco products, although government crackdown on illegal vapes may boost demand
• Nicorette will spearhead the expansion of product offerings

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• On-the-go lifestyles impacting sleep quality and supporting sales in sleep aids
• Rise of vitamin-infused sleep aids and melatonin
• Improved accessibility and affordability of sleep products amid strong herbal shift

PROSPECTS AND OPPORTUNITIES

• Growing awareness of sleep education
• Remote work and BPO expansion blurring sleep patterns
• Gummy format to become more prevalent in sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2020-2025
• Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
• Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030

EYE CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital exposure drives eye care demand
• Cooling effects gain popularity
• Shift in focus towards preventative eye care

PROSPECTS AND OPPORTUNITIES

• Advanced eye care solutions become mainstream
• Online channels maintain constant promotions
• Japanese brands expand influence, while demand increases as temperatures rise

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2020-2025
• Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising health awareness supports sales in wound care in 2025
• Innovation fuels growth, with aesthetic wound care gaining ground among young consumers
• Shift towards smaller volumes and formats, while first aid kits evolve

PROSPECTS AND OPPORTUNITIES

• Growth for wound care set to accelerate in value terms during forecast period
• Polarisation expected to set in
• Institutions to invest in first-aid training, including basic wound management

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2020-2025
• Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummy formats gain traction with youth amid continued interest in herbal variants
• Lifestyle shifts drive digestive health focus
• Supplements see rising interest amid increased healthcare costs

PROSPECTS AND OPPORTUNITIES

• Digital influence to further boost niche supplements
• Beauty supplements among those set to see further growth
• Capsules will remain in demand while personalisation will give rise to niche supplements

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience culture fuels demand for weight management solutions
• Gut health gains ground as a weight management priority
• Social influence and urbanisation drive youth engagement

PROSPECTS AND OPPORTUNITIES

• Familiar ingredients drive consumer trust: L-carnitine and apple cider vinegar
• Small formats, big impact: the rise of trial and travel sizes
• Dual-purpose innovation: beauty drinks with weight management benefits

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Running culture fuels demand for sports nutrition
• Optimum Nutrition leads as retailers increase investment in promotions
• Protein integrates more into everyday retail and lifestyle, while expanding e-commerce payment options boost demand

PROSPECTS AND OPPORTUNITIES

• Flavour innovation attracts younger consumers
• Ingredient transparency to shape purchasing behaviour as gyms expand their offerings
• Health education, government campaigns and e-commerce activity will further expand market reach

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Consumer demand for immunity, beauty and digestive health
• Rapid growth of 'others' within increasingly fragmented competitive landscape
• Rapid online shift and rising interest in ingredients

PROSPECTS AND OPPORTUNITIES

• Continued innovation and the rise of combination products
• Increased regulatory scrutiny and consumer sophistication
• Expanded retail distribution will drive demand, combined with growing popularity of herb gardening as a hobby

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Parental concern drives category growth in 2025
• Loyalty and membership programmes drive consumer purchases
• Paediatricians are valued as key source of information

PROSPECTS AND OPPORTUNITIES

• Despite near-saturation, growth will continue during forecast period
• Greater demand for paediatric probiotics, alongside sharpened focus on digestive health in children
• Increased screen time will drive demand for children's eye care products

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030

VITAMINS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Beauty vitamins surge with celebrity and influencer endorsements
• Multivitamins rises fastest, while vitamin C remains trusted preventive supplement
• Digitalisation elevates lesser-known brands

PROSPECTS AND OPPORTUNITIES

• Multivitamins preferred for value and convenience
• Capsules win out on price and perceived healthiness, though gummies will expand thanks to appealing taste
• Smarter buying behaviour will be driven by education and digital tools

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2020-2025
• Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030