인도의 컨슈머 헬스 시장

Consumer health in India witnessed strong value growth in 2025, reflecting the strong performance of multiple categories, each shaped by unique drivers and evolving consumer behaviours. Vitamins and dietary supplements retained their position as the largest category by value, supported by the deeper integration of diagnostics into routine care. Corporate health checks, lab subscription models, and digital consultations have increased the visibility of nutritional deficiencies, converting the des...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer Health in 2025: The big picture
• Key trends in 2025
• Competitive landscape
• Channel developments
• What next for Consumer Health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Analgesics achieve high single digit growth as everyday solution for pain relief
• Competition intensifies as development focuses on hybrid formulations and specific types of pain
• Availability across e-pharmacy and quick commerce platforms drives growth

PROSPECTS AND OPPORTUNITIES

• Urban performance-driven lifestyles will drive analgesics demand in the forecast period
• Convenient formats to drive higher analgesics usage in India
• Pain management is forecast to evolve from reactive relief to proactive, lifestyle-based prevention

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Unseasonal rains and weather volatility prolongs demand for some cough, cold and allergy remedies
• Competition intensifies through occasion and intensity segmentation
• Distribution is shaped by format specialisation and time-of-day

PROSPECTS AND OPPORTUNITIES

• Urbanisation and air quality challenges will sustain demand for cough, cold and allergy (hay fever) remedies
• Safety and regulation will drive reformulation, transparency, and market leadership in the cough syrup category
• Lower GST on pharmaceutical products to expand access and shift price sensitivity

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth is led by indigestion and heartburn remedies
• Competition is defined by usage ownership, not just brand leadership
• Digestive remedies distribution shifts from availability to immediacy

PROSPECTS AND OPPORTUNITIES

• Affordable pricing and micro-packaging will define mass-market appeal
• Growing preference for home remedies and dietary correction may limit OTC uptake
• Digestive remedies will increasingly be linked to stress and lifestyle disorders

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Topical germicidals/antiseptics witness strong growth
• Large players benefit from scale and mass-media investment
• Distribution in 2025 reflects trust-led replenishment rather than discovery

PROSPECTS AND OPPORTUNITIES

• Antifungal treatments will see sustained demand led by climate and lifestyle factors
• Nappy rash and sensitive-skin products will benefit from adoption of premium infant care
• GST rationalisation is forecast to lower entry barriers and expand regular usage

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health-driven behavioural shifts drive stronger uptake of NRT in urban India
• Competition expands beyond the incumbents as sustainability favours large pharma players
• Pharmacies continue to anchor NRT sales, while retail e-commerce expands discovery

PROSPECTS AND OPPORTUNITIES

• Urban lifestyle constraints are forecast to shift NRT from pure cessation to everyday smoking management
• Tax increases on cigarettes in 2025 is expected to reinforce demand momentum for NRT products
• Rising focus on respiratory and fitness outcomes to reframe the value of NRT

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN INDIA

2025 DEVELOPMENTS

EYE CARE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong value decline due to narrower OTC portfolios
• Competitive landscape is shaped by prescription migration and fragmentation
• Distribution is influenced by risk perception and controlled access

PROSPECTS AND OPPORTUNITIES

• Dry eye management will transition from episodic relief to routine daily prevention
• Preventive eye care will gain ground among younger consumers
• Persistent air quality issues will sustain demand for broad-relief eye care solutions

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2020-2025
• Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wound care posts robust growth driven by everyday usage
• Competition rises from one-size bandages through to purpose-built solutions
• Pharmacy channel meets immediate needs while e-commerce enables stocking and bundling

PROSPECTS AND OPPORTUNITIES

• Child-centric usage to drive higher household penetration of wound care
• Rising skin sensitivity drives preferences toward gentle wound care solutions
• Digital health awareness will raise self-care standards in wound management

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2020-2025
• Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Robust performance for the vitamins category
• Established brands lead while D2C players expand awareness and reach
• Retail strategies reflect habitual shopping patterns

PROSPECTS AND OPPORTUNITIES

• Diagnostics and testing are set to reshape vitamin consumption
• Absorption-led formulation will become more important than dosage strength
• Plant-based vitamins will gain traction as "clean label" expectations rise

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2020-2025
• Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Dietary supplements approach near double-digit value growth
• Traditional players lead while direct-to-consumer brands reshape engagement
• Direct selling dominates while e-commerce gains ground in India

PROSPECTS AND OPPORTUNITIES

• Trust, transparency, and influencer-led education will drive future growth
• Innovations in formats and formulations is set to pull younger consumers into dietary supplements
• Beauty supplements are expected to blur the boundary between beauty and wellness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Weight management and wellbeing in India moves from intent to action
• Competition intensifies as brands leverage ingredient transparency and functional claims to gain consumer trust
• Direct selling dominates as online platforms emerge

PROSPECTS AND OPPORTUNITIES

• Supplement nutrition drinks to face scrutiny in a protein-first wellness market
• Metabolic efficiency to become the core weight management narrative
• Stress and sleep support are forecast to enter weight management routines

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sports nutrition in India is rapidly expanding led by mainstream protein adoption and convenient on-the-go formats
• India's sports nutrition landscape is shaped by leading players and dynamic "clean-label" challenger brands
• Retail e-commerce has become the primary growth engine for sports nutrition sales

PROSPECTS AND OPPORTUNITIES

• Brands are set to boost consumer confidence through conscious initiatives
• Innovation beyond whey and functional formats will accelerate future growth
• Reduction in Good and Services Tax (GST) to accelerate growth in sports nutrition

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Household reliance keeps herbal/traditional products on steady growth path
• Scale and specificity shape competitive dynamics
• From point-of-need to point-of-discovery, distribution is quietly reshaping herbal purchases

PROSPECTS AND OPPORTUNITIES

• Cultural familiarity and trust will sustain demand
• Seasonality will continue to shape demand peaks and portfolio planning
• GST rationalisation will act as a structural growth enabler for herbal products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Everyday care defines growth of paediatric consumer health
• Incumbents enjoy scale as new entrants re-write category boundaries
• Pharmacies anchor trust while digital ecosystems expand reach

PROSPECTS AND OPPORTUNITIES

• Rising household income to expand the potential base for paediatric consumer health
• Format innovation to drive higher acceptance and consistent usage in paediatric consumer health
• Rising scrutiny around sugar content and overconsumption risks may temper growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030