베트남의 홈케어 시장

The home care market in Vietnam demonstrated steady growth in 2025. Retail value sales rose by 3%?in current terms to VND47,906 billion, driven by increasing consumer spending power and attention to hygiene and cleanliness. The market is expected to continue growing, driven by rising hygiene awareness, higher living standards, and evolving household habits. Consumers are increasingly seeking convenient, effective, and time-saving products made with natural or bio-based ingredients. To succeed in...

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Consumers Seek Products That Provide Additional Benefits

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

CHART 2 Analyst Insight for Home Care

Healthier Formats and Ingredients Gain Traction among Consumers

CHART 3 Sunlight Leads the Vietnam Market with Its Bio-Care Formula Made From 100% Natural Ingredients

Convenience and Value Drive Sales across Key Categories

CHART 4 Value Sales of Home Care 2020-2030

CHART 5 Volume Sales of Home Care 2020-2030

CHART 6 Value Sales of Home Care by Category 2025

What's Next?

Consumers Drive Growth with Eco-Friendly and Convenient Products

CHART 7 Unilever Sunlight Introduced Its Multi-Purpose Cream Cleaner

Local and Small Brands Lead Sustainability Trend with Innovative Products

E-Commerce and Social Media to Boost Local Brand Visibility

CHART 8 Forecast Value Sales of Home Care 2020-2030

CHART 9 Forecast Value Sales of Home Care by Category 2025-2030

Competitive Landscape

Unilever and Procter & Gamble Lead with Innovation

Mood-Boosting Ingredients Drive Innovation in Home Care Products

CHART 10 Hygiene Wins Vietnamese Consumers with Its Long-Lasting Floral Scent

Health and Wellness Trend Fuels Demand for Natural Ingredients

CHART 11 Company Shares of Home Care 2025

CHART 12 Brand Shares of Home Care 2025

Channels

Small Local Grocers Leads, While E-Commerce Gains Traction

Rapid Expansion of Retail E-Commerce

CHART 13 Retail Channels for Home Care 2020-2025

Economic Context

CHART 14 Economic Context for Home Care

CHART 15 Real Gdp Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Home Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

LAUNDRY CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Steady Growth Driven by Hygiene Standards and Washing Machine Ownership
• Key Industry Trends
• CHART 21 Key Industry Trends for Laundry Care
• Industry Performance
• CHART 22 Analyst Insight for Laundry Care
• Laundry Detergents Dominates Sales Amid Evolving Consumer Preferences
• Mood-Boosting Ingredients and Evolving Product Formats Drive Innovation
• CHART 23 Hygiene Wins Vietnamese Consumers with Its Long-Lasting Floral Scent
• CHART 24 Value Sales of Laundry Care 2020-2030
• CHART 25 Volume Sales of Laundry Care 2020-2030
• CHART 26 Value Sales of Laundry Care by Category 2025
• What's Next?
• Rising Hygiene Standards and Income to Drive Future Growth
• Laundry Detergents to Remain Dominant Amid Multifunctionality Trend
• CHART 27 Lix Introduce 3 in 1 Detergent and Fabric Softeners Tablet
• E-Commerce and Specialised Products to Shape Future Landscape
• CHART 28 Forecast Value Sales of Laundry Care 2020-2030
• CHART 29 Forecast Value Sales of Laundry Care by Category 2025-2030

Competitive Landscape

• Unilever Maintains Lead through Innovation and Diverse Offerings
• CHART 30 Lixco'S New-Generation Offerings in 2025 Included the Launch of the Color-Protect Liquid Detergent -
• Stable Market Structure with Limited New Entrants and No Major Mergers
• CHART 31 Company Shares of Laundry Care 2025
• CHART 32 Brand Shares of Laundry Care 2025
• Channels
• Traditional Grocers Remain Dominant, E-Commerce Gains Traction
• Retail E-Commerce Sees Further Growth
• CHART 33 Retail Channels for Laundry Care 2020-2025
• Economic Context
• CHART 34 Economic Context for Laundry Care
• CHART 35 Real Gdp Growth 2020-2030
• CHART 36 Inflation 2020-2030
• Consumer Context
• CHART 37 Consumer Context for Laundry Care
• CHART 38 Population 2020-2030
• CHART 39 Consumer Expenditure 2020-2030
• CHART 40 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN VIETNAM

• Key Data Insights
• 2025 Developments
• Go! and Lix Collaboration Drives Sales Growth through Affordability
• Key Industry Trends
• CHART 41 Key Industry Trends for Dishwashing
• Industry Performance
• CHART 42 Go! and Lixco Collaboration: Boosting Private Label Products to Excite Economical Consumers
• Sunlight Introduces Bio-Care Formula to Drive Health Trend
• Scent Innovation Makes Cleaning More Enjoyable and Differentiated
• CHART 43 Value Sales of Dishwashing 2020-2030
• CHART 44 Volume Sales of Dishwashing 2020-2030
• CHART 45 Value Sales of Dishwashing by Category 2025
• What's Next?
• Unilever Drives Eco-Friendly Trend with Plant-Based Innovations
• Automatic Dishwashing to Outpace Hand Dishwashing Growth
• E-Commerce Continues to Drive Sales with Exclusive Online Offers
• CHART 46 Forecast Value Sales of Dishwashing 2020-2030
• CHART 47 Forecast Value Sales of Dishwashing by Category 2025-2030

Competitive Landscape

• CHART 48 Analyst Insight for Dishwashing
• Unilever Maintains Lead through Sustainability and Innovation
• CHART 49 Sunlight Leads the Vietnam Market with Its Bio-Care Formula Made From 100% Natural Ingredients
• Unilever and Go! Drive Innovation with Sustainable and Affordable Solutions
• CHART 50 Company Shares of Dishwashing 2025
• CHART 51 Brand Shares of Dishwashing 2025
• Channels
• Small Local Grocers Dominates, but Modern Retail Formats Expand Store Networks
• Retail E-Commerce Drives Sales with Online Exclusives and Promotions
• CHART 52 Retail Channels for Dishwashing 2020-2025
• Economic Context
• CHART 53 Economic Context for Dishwashing
• CHART 54 Real Gdp Growth 2020-2030
• CHART 55 Inflation 2020-2030
• Consumer Context
• CHART 56 Consumer Context for Dishwashing
• CHART 57 Population 2020-2030
• CHART 58 Consumer Expenditure 2020-2030
• CHART 59 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Consumers Turn to More Specific Products for a Higher Level of Cleanliness
• Key Industry Trends
• CHART 60 Key Industry Trends for Surface Care
• Industry Performance
• CHART 61 Lixco Introduced Insect-Repelling Feature across Its Entire Floor Care Range
• Floor Cleaners Dominates Surface Care Sales with Versatility
• Private Label Gains Traction with Value Offerings
• CHART 62 Value Sales of Surface Care 2020-2030
• CHART 63 Volume Sales of Surface Care 2020-2030
• CHART 64 Value Sales of Surface Care by Category 2025
• What's Next?
• Consumers Drive Growth with Hygiene Awareness and Product Diversity
• Floor Cleaners to Remain Dominant Due to Versatility and Affordability
• Multi-Purpose Cleaners and Private Label Products Drive Innovation and Competition
• CHART 65 Go'S Floor Care Range Is Prominently Displayed in Its Supermarkets
• CHART 66 Forecast Value Sales of Surface Care 2020-2030
• CHART 67 Forecast Value Sales of Surface Care by Category 2025-2030

Competitive Landscape

• Unilever and Amg Vietnam Lead with Innovative Strategies
• Lix Targets Evolving Demand Trends
• CHART 68 Lixco Expands Floor Care Portfolio with New Scent Innovations Attract Consumers
• CHART 69 Company Shares of Surface Care 2025
• CHART 70 Brand Shares of Surface Care 2025
• Channels
• Supermarkets and E-Commerce Drive Sales with Convenience and Variety
• CHART 71 Analyst Insight for Surface Care
• Online Sales Surge with Promotions and Convenience
• CHART 72 Retail Channels for Surface Care 2020-2025
• Economic Context
• CHART 73 Economic Context for Surface Care
• CHART 74 Real Gdp Growth 2020-2030
• CHART 75 Inflation 2020-2030
• Consumer Context
• CHART 76 Consumer Context for Surface Care
• CHART 77 Population 2020-2030
• CHART 78 Consumer Expenditure 2020-2030
• CHART 79 Population by Generation 2025
• Country Reports Disclaimer

BLEACH IN VIETNAM

• Key Data Insights
• 2025 Developments
• Stable Growth Amid Evolving Consumer Preferences and Natural Disasters
• Key Industry Trends
• CHART 80 Key Industry Trends for Bleach
• Industry Performance
• My H?o Javel Boosts Sales with E-Commerce and Viral Content
• CHART 81 My Hao Boosting 4Kg Bottle during 2025 with Cleaning Guideline
• E-Commerce and Social Media Drive Bleach Sales
• CHART 82 Value Sales of Bleach 2020-2030
• CHART 83 Volume Sales of Bleach 2020-2030
• What's Next?
• Local Brands Drive Growth with E-Commerce and Product Innovation
• Demand for More Appealing Scents
• E-Commerce to Remain a Key Channel for Bleach Sales Growth
• CHART 84 Forecast Value Sales of Bleach 2020-2030

Competitive Landscape

• CHART 85 Analyst Insight for Bleach
• My H?o Cosmetics Co?Ltd Maintains Lead with Affordable Products and E-Commerce
• No Significant Mergers or New Product Launches Expected
• CHART 86 Company Shares of Bleach 2025
• CHART 87 Brand Shares of Bleach 2025
• Channels
• Grocery Retailers Remain Dominant Channel for Bleach Sales
• Retail E-Commerce Gains Traction with Viral Content and Promotions
• E-Commerce to Remain Key Channel for Future Growth
• CHART 88 Retail Channels for Bleach 2020-2025
• Economic Context
• CHART 89 Economic Context for Bleach
• CHART 90 Real Gdp Growth 2020-2030
• CHART 91 Inflation 2020-2030
• Consumer Context
• CHART 92 Consumer Context for Bleach
• CHART 93 Population 2020-2030
• CHART 94 Consumer Expenditure 2020-2030
• CHART 95 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Steady Growth in Toilet Care Driven by Hygiene Awareness
• Key Industry Trends
• CHART 96 Key Industry Trends for Toilet Care
• Industry Performance
• CHART 97 Analyst Insight for Toilet Care
• In-Cistern Devices and Toilet Liquids/Foam Drive Sales
• Mood-Boosting Ingredients and Evolving Formats Shape Category
• CHART 98 Vim supports Lemon and Lemongrass variants with strong marketing
• CHART 99 Value Sales of Toilet Care 2020-2030
• CHART 100 Volume Sales of Toilet Care 2020-2030
• CHART 101 Value Sales of Toilet Care by Category 2025
• What's Next?
• Rising Hygiene Awareness Drives Steady Growth
• Toilet Liquids/Foam to Remain Dominant, In-Cistern Devices to Gain Traction
• Specialised Products to Combat Alum Stains to Gain Popularity
• CHART 102 Forecast Value Sales of Toilet Care 2020-2030
• CHART 103 Forecast Value Sales of Toilet Care by Category 2025-2030

Competitive Landscape

• Unilever and Sc Johnson Lead with Trusted Brands
• No Significant Mergers or Acquisitions or New Launches
• CHART 104 Company Shares of Toilet Care 2025
• CHART 105 Brand Shares of Toilet Care 2025
• Channels
• Small Local Grocers Remains Dominant
• E-Commerce Gains Prominence with Attractive Online Deals
• No New Retail Brands or Concepts Emerge in 2026
• CHART 106 Retail Channels for Toilet Care 2020-2025
• Economic Context
• CHART 107 Economic Context for Toilet Care
• CHART 108 Real Gdp Growth 2020-2030
• CHART 109 Inflation 2020-2030
• Consumer Context
• CHART 110 Consumer Context for Toilet Care
• CHART 111 Population 2020-2030
• CHART 112 Consumer Expenditure 2020-2030
• CHART 113 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN VIETNAM

• Key Data Insights
• 2025 Developments
• Hanoi Households Prioritise Traditional Cleaning Habits
• Key Industry Trends
• CHART 114 Key Industry Trends for Polishes
• Industry Performance
• Shoe Polish Dominates Polishes Sales in Vietnam
• Innovative Product Formats Drive Polish Market
• CHART 115 Hando Wood & Furniture Polish Are Being Preferable during 2025
• CHART 116 Value Sales of Polishes 2020-2030
• CHART 117 Volume Sales of Polishes 2020-2030
• CHART 118 Value Sales of Polishes by Category 2025
• What's Next?
• Shoe Polish Drives Growth with Convenient Formats and Local Alternatives
• Local Manufacturers and Innovative Formats to Shape Market Dynamics
• Brands to Focus on Marketing and Distribution to Boost Sales
• CHART 119 Forecast Value Sales of Polishes 2020-2030
• CHART 120 Forecast Value Sales of Polishes by Category 2025-2030

Competitive Landscape

• Sc Johnson & Son Vietnam Co Ltd Dominates with Established Brand Image
• Opportunities Emerge for Local Manufacturers and Innovative Formats
• CHART 121 Company Shares of Polishes 2025
• CHART 122 Brand Shares of Polishes 2025
• Channels
• Offline Grocery Retailers Remain Dominant Distribution Channel
• Retail E-Commerce Continues to Expand
• Brands to Focus on E-Commerce and Traditional Retail Synergies
• CHART 123 Retail Channels for Polishes 2020-2025
• Economic Context
• CHART 124 Economic Context for Polishes
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Polishes
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN VIETNAM

• Key Data Insights
• 2025 Developments
• Steady Growth Driven by Rising Incomes and New Launches
• Key Industry Trends
• CHART 131 Key Industry Trends for Air Care
• Industry Performance
• CHART 132 Analyst Insight for Air Care
• Lix Drives Sales with New Mood-Boosting Scents
• CHART 133 Lixco Launched New Air Care Sprays in 2025 with Multiple Scent Options
• Personalisation and Health Concerns Shape Consumer Choices
• CHART 134 Value Sales of Air Care 2020-2030
• CHART 135 Volume Sales of Air Care 2020-2030
• CHART 136 Value Sales of Air Care by Category 2025
• What's Next?
• Rising Incomes and New Launches Drive Air Care Growth
• Spray/Aerosol Air Fresheners to Remain Largest Category in 2030
• Digital Storytelling and Natural Ingredients to Shape Future Sales
• CHART 137 Forecast Value Sales of Air Care 2020-2030
• CHART 138 Forecast Value Sales of Air Care by Category 2025-2030

Competitive Landscape

• Glade and Ambi-Pur Dominate with Strong Brand Presence
• CHART 139 Glade x Sanrio collaboration excites Vietnamese consumers in 2025
• No Significant Mergers or Acquisitions, Limited New Entrants
• CHART 140 Company Shares of Air Care 2025
• CHART 141 Brand Shares of Air Care 2025
• Channels
• Grocery Retailers Dominate Air Care Sales with Wide Product Range
• Retail E-Commerce Gains Traction with Convenience and Promotions
• No New Emerging Retail Brands or Concepts in 2026
• CHART 142 Retail Channels for Air Care 2020-2025
• Economic Context
• CHART 143 Economic Context for Air Care
• CHART 144 Real Gdp Growth 2020-2030
• CHART 145 Inflation 2020-2030
• Consumer Context
• CHART 146 Consumer Context for Air Care
• CHART 147 Population 2020-2030
• CHART 148 Consumer Expenditure 2020-2030
• CHART 149 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN VIETNAM

• Key Data Insights
• 2025 Developments
• Dengue Fever Outbreak Fuels Demand for Effective Solutions
• Key Industry Trends
• CHART 150 Key Industry Trends for Home Insecticides
• Industry Performance
• CHART 151 Analyst Insight for Home Insecticides
• Spray/Aerosol Is the Largest Category
• Health and Wellness Trend Drives Demand for Natural and Unscented Products
• CHART 152 Jumbo Vape Mosquito Repellent Kit Expanding in Vietnam during 2025
• CHART 153 Value Sales of Home Insecticides 2020-2030
• CHART 154 Volume Sales of Home Insecticides 2020-2030
• CHART 155 Value Sales of Home Insecticides by Category 2025
• What's Next?
• Consumers Drive Growth with Health and Wellness Focus
• Electric Insecticides Lead Growth with Innovative Designs
• Modern Retail Channels and E-Commerce to Drive Sales
• CHART 156 Forecast Value Sales of Home Insecticides 2020-2030
• CHART 157 Forecast Value Sales of Home Insecticides by Category 2025-2030

Competitive Landscape

• Fumakilla and Sc?Johnson Maintain Lead through Innovation
• CHART 158 Jumbo Vape G1 Unscented Insect Spray Launched in 2025 for Sensitive Houses
• Urban Pest Control Drives Innovation
• Health and Wellness Shaping New Product Development
• CHART 159 Company Shares of Home Insecticides 2025
• CHART 160 Brand Shares of Home Insecticides 2025
• Channels
• Physical Stores Dominate Sales through Convenience and Proximity
• E-Commerce Gains Traction with Competitive Pricing and Convenience
• Modern Retail to Gain Share
• CHART 161 Retail Channels for Home Insecticides 2020-2025
• Economic Context
• CHART 162 Economic Context for Home Insecticides
• CHART 163 Real Gdp Growth 2020-2030
• CHART 164 Inflation 2020-2030
• Consumer Context
• CHART 165 Consumer Context for Home Insecticides
• CHART 166 Population 2020-2030
• CHART 167 Consumer Expenditure 2020-2030
• CHART 168 Population by Generation 2025
• Country Reports Disclaimer