필리핀의 홈케어 시장

The home care market in the Philippines demonstrated resilience in 2025, recording 3% current value growth to reach sales of PHP131 billion, driven by a positive performance in the biggest category, laundry care, and evolving consumer priorities towards sustainability and convenience. With a forecast CAGR of 6% to reach sales of PHP174 billion by 2030, this market is attractive due to its growth prospects and shifting consumer trends favouring eco-friendly and safe products. To succeed, brands s...

Euromonitor International's Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Laundry Care Drives Home Care Sales with Eco-Friendly Innovations

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Home Care

Industry Performance

Evolving Product Formats Boost Sales in Modern Retail and E-Commerce

CHART 2 Analyst Insight for Home Care

CHART 3 Refill and Reuse Driving the Sustainability Revolution

Sustainability and Health Trends Redefine Home Care Innovations

CHART 4 Value Sales of Home Care 2020-2030

CHART 5 Volume Sales of Home Care 2020-2030

CHART 6 Value Sales of Home Care by Category 2025

What's Next?

Laundry Care Will Remain Dominant with a Sustainability Focus

Fast Growth in Air Care Will Be Driven by Health Concerns

CHART 7 Antibacterial and Natural Laundry Solutions Gain Momentum

Sustainability and Affordability to Shape Future Business Strategies

CHART 8 Forecast Value Sales of Home Care 2020-2030

CHART 9 Forecast Value Sales of Home Care by Category 2025-2030

Competitive Landscape

Leading Players Maintain Their Positions Despite Growing Competition

Fizzly Clean Launches Laundry Detergent Sheets

CHART 10 Fizzly Clean Eco-Friendly Laundry Detergent Sheets

Opportunities Emerge for Businesses Amidst Market Shifts

CHART 11 Company Shares of Home Care 2025

CHART 12 Brand Shares of Home Care 2025

Channels

Traditional Channels Dominate as E-Commerce Gains Traction

Emerging Trends in Retail Channels and E-Commerce

CHART 13 Retail Channels for Home Care 2020-2025

Economic Context

CHART 14 Economic Context for Home Care

CHART 15 Real GDP Growth 2020-2030

CHART 16 Inflation 2020-2030

Consumer Context

CHART 17 Consumer Context for Home Care

CHART 18 Population 2020-2030

CHART 19 Consumer Expenditure 2020-2030

CHART 20 Population by Generation 2025

Country Reports Disclaimer

LAUNDRY CARE IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Refill and Multifunctional Solutions Drive Market Evolution
• Key Industry Trends
• CHART 21 Key Industry Trends for Laundry Care
• Industry Performance
• Multifunctionality Gains Traction among Value-Conscious Consumers
• CHART 22 Analyst Insight for Laundry Care
• Sustainability and Evolving Formats Reshape Consumer Preferences
• CHART 23 Refill Revolution Drives Sustainable Transformation in Philippines Laundry Care
• CHART 24 Value Sales of Laundry Care 2020-2030
• CHART 25 Volume Sales of Laundry Care 2020-2030
• CHART 26 Value Sales of Laundry Care by Category 2025
• What's Next?
• Consumers to Drive Demand for Eco-Friendly and Convenient Solutions
• Laundry Detergents Will Remain Dominant as Liquid Formats Gain Share
• CHART 27 2-In-1 Detergents Drive Convenience
• Sustainability and Multifunctionality Will Shape Consumer Preferences and Business Strategies
• CHART 28 Forecast Value Sales of Laundry Care 2020-2030
• CHART 29 Forecast Value Sales of Laundry Care by Category 2025-2030

Competitive Landscape

• Procter & Gamble and Unilever Dominate the Laundry Care Market
• Concentrated and Innovative Formats Reshape Consumer Preferences
• CHART 30 Compact and Innovative Formats Redefine Laundry Care Convenience
• No Significant Mergers or Acquisitions or New Product Launches
• CHART 31 Company Shares of Laundry Care 2025
• CHART 32 Brand Shares of Laundry Care 2025
• Channels
• Retail Offline Channels Lead Laundry Care Sales with a 95% Share
• Strong Growth for Retail E-Commerce Sees It Reach a near 5% Share in 2025
• Sustainability and Multifunctionality Drive Laundry Care Trends
• CHART 33 Retail Channels for Laundry Care 2020-2025
• Economic Context
• CHART 34 Economic Context for Laundry Care
• CHART 35 Real GDP Growth 2020-2030
• CHART 36 Inflation 2020-2030
• Consumer Context
• CHART 37 Consumer Context for Laundry Care
• CHART 38 Population 2020-2030
• CHART 39 Consumer Expenditure 2020-2030
• CHART 40 Population by Generation 2025
• Country Reports Disclaimer

DISHWASHING IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Consumers Drive Growth with Health-Focused and Sustainable Choices
• Key Industry Trends
• CHART 41 Key Industry Trends for Dishwashing
• Industry Performance
• CHART 42 Health-Focused Cleaning
• Hand Dishwashing Remains Dominant, Automatic Dishwashing Grows
• Ecowise Drives Sustainability with Innovative Dishwashing Tablets
• CHART 43 Ecowise Promotes Sustainable Cleaning through Tablet-Based Dishwashing Format
• CHART 44 Value Sales of Dishwashing 2020-2030
• CHART 45 Volume Sales of Dishwashing 2020-2030
• CHART 46 Value Sales of Dishwashing by Category 2025
• What's Next?
• Rising Environmental Concerns to Drive Eco-Friendly Product Demand
• Increasing Adoption of Dishwashers to Fuel Automatic Dishwashing Growth
• CHART 47 Analyst Insight for Dishwashing
• E-Commerce Platforms to Play a Crucial Role in Distribution
• CHART 48 Forecast Value Sales of Dishwashing 2020-2030
• CHART 49 Forecast Value Sales of Dishwashing by Category 2025-2030

Competitive Landscape

• Procter & Gamble Remains the Strong Leader in Dishwashing
• Health-Focused Cleaning Drives Innovation and Sales
• No Significant Mergers or New Entrants
• CHART 50 Company Shares of Dishwashing 2025
• CHART 51 Brand Shares of Dishwashing 2025
• Channels
• Grocery Retailers Lead Dishwashing Sales
• Retail E-Commerce Gains Traction with Convenience and Promotions
• No New Retail Brands or Concepts Emerge in 2026
• CHART 52 Retail Channels for Dishwashing 2020-2025
• Economic Context
• CHART 53 Economic Context for Dishwashing
• CHART 54 Real GDP Growth 2020-2030
• CHART 55 Inflation 2020-2030
• Consumer Context
• CHART 56 Consumer Context for Dishwashing
• CHART 57 Population 2020-2030
• CHART 58 Consumer Expenditure 2020-2030
• CHART 59 Population by Generation 2025
• Country Reports Disclaimer

SURFACE CARE IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Lysol Drives Growth with Disinfectant Campaign
• Key Industry Trends
• CHART 60 Key Industry Trends for Surface Care
• Industry Performance
• Scouring Agents Dominate Volume Sales of Surface Care
• Sustainability Trends Reshape Consumer Preferences and Retail Dynamics
• CHART 61 Sustainability Reshapes Consumer Preferences and Retail Dynamics in Philippine Surface Care
• CHART 62 Value Sales of Surface Care 2020-2030
• CHART 63 Volume Sales of Surface Care 2020-2030
• CHART 64 Value Sales of Surface Care by Category 2025
• What's Next?
• Unilever to Drive Sustainable Surface Care Innovation
• Multipurpose Cleaners to Continue Gaining Share From Scouring Agents
• Digital Strategies and Sustainability Will Be Shaping Future Sales
• CHART 65 Analyst Insight for Surface Care
• CHART 66 Forecast Value Sales of Surface Care 2020-2030
• CHART 67 Forecast Value Sales of Surface Care by Category 2025-2030

Competitive Landscape

• Sc Johnson &?Son and Reckitt Benckiser Lead, Backed by Their Innovation
• Health and Wellness Will Drive Demand for Safer Products
• CHART 68 Health and Wellness Drives Demand for Safer Surface Care Products
• No Significant Mergers or Acquisitions or New Launches
• CHART 69 Company Shares of Surface Care 2025
• CHART 70 Brand Shares of Surface Care 2025
• Channels
• Supermarkets and Small Local Grocers Lead Surface Care Sales
• Retail E-Commerce Grows Rapidly with Increasing Internet Penetration
• Digital Strategies and Sustainability to Shape Future Sales Channels
• CHART 71 Retail Channels for Surface Care 2020-2025
• Economic Context
• CHART 72 Economic Context for Surface Care
• CHART 73 Real GDP Growth 2020-2030
• CHART 74 Inflation 2020-2030
• Consumer Context
• CHART 75 Consumer Context for Surface Care
• CHART 76 Population 2020-2030
• CHART 77 Consumer Expenditure 2020-2030
• CHART 78 Population by Generation 2025
• Country Reports Disclaimer

BLEACH IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Green Cross Drives Bleach Sales with Health-Focused Products
• Key Industry Trends
• CHART 79 Key Industry Trends for Bleach
• Industry Performance
• CHART 80 Health and Wellness Drives Bleach Popularity
• Affordable Pricing and Wide Distribution Sustain Bleach Demand
• CHART 81 Analyst Insight for Bleach
• Zonrox Bleach Variants Cater to Diverse Consumer Needs
• CHART 82 Value Sales of Bleach 2020-2030
• CHART 83 Volume Sales of Bleach 2020-2030
• What's Next?
• Growing Demand for Multifunctional Cleaning Solutions That Ensure Both Cleanliness and Safety
• E-Commerce Will Continue Gaining Traction as a Distribution Channel
• Health and Hygiene Trends Expected to Drive Product Innovation
• CHART 84 Forecast Value Sales of Bleach 2020-2030

Competitive Landscape

• Green Cross Maintains Its Strong Lead through Strong Brand Equity and Distribution
• No Significant Mergers or New Product Launches Reported
• CHART 85 Company Shares of Bleach 2025
• CHART 86 Brand Shares of Bleach 2025
• Channels
• Offline Retail Dominates Bleach Sales with Changing Dynamics
• Retail E-Commerce Gaining Share
• Trends and Emerging Players Shape the Retail Landscape
• CHART 87 Retail Channels for Bleach 2020-2025
• Economic Context
• CHART 88 Economic Context for Bleach
• CHART 89 Real GDP Growth 2020-2030
• CHART 90 Inflation 2020-2030
• Consumer Context
• CHART 91 Consumer Context for Bleach
• CHART 92 Population 2020-2030
• CHART 93 Consumer Expenditure 2020-2030
• CHART 94 Population by Generation 2025
• Country Reports Disclaimer

TOILET CARE IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Premiumisation Being Seen, Driven by Innovative Product Formats
• Key Industry Trends
• CHART 95 Key Industry Trends for Toilet Care
• Industry Performance
• Health and Wellness Trend Boosts Demand for Premium Solutions
• CHART 96 Mr Muscle Deep Action Gel
• In-Cistern Devices See Dynamic Growth with Technological Advancements
• CHART 97 Value Sales of Toilet Care 2020-2030
• CHART 98 Volume Sales of Toilet Care 2020-2030
• CHART 99 Value Sales of Toilet Care by Category 2025
• What's Next?
• Premium and Multibenefit Products to Drive Future Growth
• Rim Blocks and In-Cistern Devices Will Lead Toilet Care Growth
• Digital Strategies and Sustainability to Shape Industry Landscape
• CHART 100 Analyst Insight for Toilet Care
• CHART 101 Forecast Value Sales of Toilet Care 2020-2030
• CHART 102 Forecast Value Sales of Toilet Care by Category 2025-2030

Competitive Landscape

• Sc Johnson & Son Dominates with Its Strong Brand Portfolio
• Competition Intensifies with Targeted Moves by Rivals
• CHART 103 Company Shares of Toilet Care 2025
• CHART 104 Brand Shares of Toilet Care 2025
• Channels
• Supermarkets and Hypermarkets Drive Offline Sales
• Retail E-Commerce Gains Traction among Urban Consumers
• Digital Strategies to Shape the Future of Toilet Care Sales
• CHART 105 Retail Channels for Toilet Care 2020-2025
• Economic Context
• CHART 106 Economic Context for Toilet Care
• CHART 107 Real GDP Growth 2020-2030
• CHART 108 Inflation 2020-2030
• Consumer Context
• CHART 109 Consumer Context for Toilet Care
• CHART 110 Population 2020-2030
• CHART 111 Consumer Expenditure 2020-2030
• CHART 112 Population by Generation 2025
• Country Reports Disclaimer

POLISHES IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Multifunctionality Drives Growth through Convenience
• Key Industry Trends
• CHART 113 Key Industry Trends for Polishes
• Industry Performance
• Floor Polish the Biggest Category Thanks to Its Versatility
• Dynamic Growth in Shoe Polish Driven by Affordability
• CHART 114 Value Sales of Polishes 2020-2030
• CHART 115 Volume Sales of Polishes 2020-2030
• CHART 116 Value Sales of Polishes by Category 2025
• What's Next?
• Brands Will Capitalise on Digital Marketing Gaps to Drive Growth
• Floor Polish Will Continue to Lead Sales, While Shoe Polish Will Drive Growth
• Innovation and Digital Marketing to Shape Future Success
• CHART 117 Analyst Insight for Polishes
• CHART 118 Forecast Value Sales of Polishes 2020-2030
• CHART 119 Forecast Value Sales of Polishes by Category 2025-2030

Competitive Landscape

• Sc Johnson & Son Dominates with Strong Brand Equity
• Personal Collection Launches an Innovative Multifunctional Polish
• CHART 120 Multifunctionality Reshapes Polish Category in 2025
• No Significant Mergers or New Launches Expected
• CHART 121 Company Shares of Polishes 2025
• CHART 122 Brand Shares of Polishes 2025
• Channels
• Offline Channels Dominate Polish Sales through Accessibility
• Retail E-Commerce Continues Growing
• Trends Shaping the Distribution of Polishes and Future Prospects
• CHART 123 Retail Channels for Polishes 2020-2025
• Economic Context
• CHART 124 Economic Context for Polishes
• CHART 125 Real GDP Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Polishes
• CHART 128 Population 2020-2030
• CHART 129 Consumer Expenditure 2020-2030
• CHART 130 Population by Generation 2025
• Country Reports Disclaimer

HOME INSECTICIDES IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Rising Urban Density Drives Demand for Effective Solutions
• Key Industry Trends
• CHART 150 Key Industry Trends of Home Insecticides
• Industry Performance
• CHART 151 Analyst Insight for Home Insecticides
• Spray/Aerosol Insecticides Dominate Market Share
• Electric Insecticides See Dynamic Growth
• CHART 152 Value Sales of Home Insecticides 2020-2030
• CHART 153 Volume Sales of Home Insecticides 2020-2030
• CHART 154 Value Sales of Home Insecticides by Category 2025
• What's Next?
• Sc Johnson to Drive Growth with Eco-Friendly Product Innovations
• Spray/Aerosol Insecticides Will Maintain the Largest Share Despite the Multifunctionality Trend
• Stricter Compliance Needed
• CHART 155 Forecast Value Sales of Home Insecticides 2020-2030
• CHART 156 Forecast Value Sales of Home Insecticides by Category 2025-2030

Competitive Landscape

• Sc Johnson Dominates with Its Strong Brand Portfolio
• Sc Johnson's "Mission: Taposible" Campaign
• CHART 157 Mission: TAPOSible
• No Significant Mergers or New Entrants in 2025
• CHART 158 Company Shares of Home Insecticides 2025
• CHART 159 Brand Shares of Home Insecticides 2025
• Channels
• Grocery Retailers Dominate, Led by Supermarkets
• Retail E-Commerce Seeing Dynamic Growth
• Trends Shaping the Retail Environment
• CHART 160 Retail Channels for Home Insecticides 2020-2025
• Economic Context
• CHART 161 Economic Context for Home Insecticides
• CHART 162 Real GDP Growth 2020-2030
• CHART 163 Inflation 2020-2030
• Consumer Context
• CHART 164 Consumer Context for Home Insecticides
• CHART 165 Population 2020-2030
• CHART 166 Consumer Expenditure 2020-2030
• CHART 167 Population by Generation 2025
• Country Reports Disclaimer

AIR CARE IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Modest Growth Driven by Wellness and Sustainability Concerns
• Key Industry Trends
• CHART 131 Key Industry Trends for Air Care
• Industry Performance
• Gel Air Fresheners Lead Volume Sales, Driven by Their Affordability
• Mood-Boosting Ingredients Enhance Emotional Wellness
• CHART 132 Mood-Enhancing Air Care
• CHART 133 Value Sales of Air Care 2020-2030
• CHART 134 Volume Sales of Air Care 2020-2030
• CHART 135 Value Sales of Air Care by Category 2025
• What's Next?
• Consumers to Drive Demand for Wellness-Focused and Sustainable Air Care
• CHART 136 Analyst Insight for Air Care
• Gel Air Fresheners to Remain the Largest Category
• E-Commerce and Innovation to Shape Future Growth
• CHART 137 Forecast Value Sales of Air Care 2020-2030
• CHART 138 Forecast Value Sales of Air Care by Category 2025-2030

Competitive Landscape

• Leading Companies Maintain Dominance through Innovation
• Health and Wellness Drives Innovation in Air Care Products
• CHART 139 Health and Wellness-Led Innovation in Air Care through Dual-Function and Natural Formulations
• No Major Mergers or Innovative Launches Expected
• CHART 140 Company Shares of Air Care 2025
• CHART 141 Brand Shares of Air Care 2025
• Channels
• Supermarkets Drive Offline Sales with Broad Assortments and Promotions
• Retail E-Commerce Continues to See Strong Growth
• Modern Retail Formats and E-Commerce to Shape Future Distribution
• CHART 142 Retail Channels for Air Care 2020-2025
• Economic Context
• CHART 143 Economic Context for Air Care
• CHART 144 Real GDP Growth 2020-2030
• CHART 145 Inflation 2020-2030
• Consumer Context
• CHART 146 Consumer Context for Air Care
• CHART 147 Population 2020-2030
• CHART 148 Consumer Expenditure 2020-2030
• CHART 149 Population by Generation 2025
• Country Reports Disclaimer