세계의 우롱 버블티 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of oolong bubble tea Market

The global oolong bubble tea market continues to gain momentum as consumers worldwide gravitate toward customizable, flavorful, and visually appealing beverages. According to the latest industry assessment, the market was valued at USD 463.63 million in 2024, is projected to increase to USD 491.53 million in 2025, and is expected to reach USD 788.33 million by 2032, growing at a strong CAGR of 6.98% from 2025 to 2032. Asia Pacific dominated the market with a 43.48% share in 2024, supported by rising disposable incomes, an expanding young consumer base, and the rapid spread of bubble tea franchises.

Market Overview

Oolong bubble tea, created from oolong tea blended with milk and chewy tapioca pearls, has emerged as one of the fastest-growing segments within the global bubble tea industry. Its rise is strongly associated with the beverage's widespread social media presence, cultural integration, and ability to deliver personalized flavor experiences. Brands such as Chatime Group, Gong Cha, Tiger Sugar, Quickly, and Coco Fresh Tea & Juice are continuously expanding across international markets, contributing to rapid global adoption.

A key driver behind this growth is the beverage's popularity among millennials and Gen Z consumers, who prefer trendy, photogenic, and accessible drinks. The combination of flavor innovation, cafe culture, and the rise of ready-to-drink (RTD) formats further strengthens demand for oolong bubble tea across both developed and emerging markets.

Market Trends

Celebrity and artist collaborations are becoming a significant trend shaping the oolong bubble tea landscape. Brands are partnering with influencers and creative designers to launch limited-edition beverages and packaging that resonate with young consumers. For example, in April 2025, Orbitel International partnered with four Taiwanese artists to launch its oolong bubble tea line at Taiwan's cultural and artistic bubble tea exhibition. These promotional strategies not only increase brand visibility but also reinforce bubble tea's position as a lifestyle beverage.

Market Drivers

Growing Global Franchise Expansion

The expansion of bubble tea franchises worldwide plays a major role in propelling the market. The beverage's customizability-allowing consumers to choose toppings, sugar levels, tea strengths, and flavor combinations-has significantly boosted its global appeal. International brands such as Gong Cha are executing rapid expansion strategies, including the opening of 90 outlets across the Americas in 2023 and a plan to open 130 additional stores in 2024. This growing franchise footprint strengthens global accessibility and drives rising consumption.

Lifestyle and Preference Shifts

Consumers, particularly younger demographics, are shifting toward beverages perceived as healthier alternatives to carbonated drinks. Oolong tea offers functional benefits, including antioxidants and lower caffeine levels compared to coffee. This shift toward healthier beverage choices, coupled with curiosity for Asian flavors, supports broader market penetration.

Market Restraints

The rising demand for substitute beverages such as RTD coffee, RTD tea, smoothies, and fruit juices is expected to limit market growth to some extent. In the U.S., 67% of adults drink coffee daily, indicating strong competition from well-established beverage categories. The increasing innovation in RTD coffee, especially among adults seeking convenience and taste familiarity, may divert consumers from bubble tea products.

Market Opportunities

The global shift toward healthier and more functional beverages presents new opportunities within the oolong bubble tea segment. Demand is rising for gluten-free, sugar-free, low-calorie, and fruit-enhanced oolong bubble tea. Brands are investing in innovative formulations to match evolving consumer expectations. In July 2024, Truedan U.K. launched an RTD Lychee Oolong Tea, highlighting the growing demand for flavorful, healthier, and ready-to-drink oolong variations.

Segmentation Analysis

By Flavor

Fruit-flavored oolong bubble tea dominated the market in 2024. Popular flavors such as mango, strawberry, lychee, and mixed berries attract younger consumers due to their vibrant taste and Instagram-friendly appearance. Chocolate-flavored oolong bubble tea is also gaining traction thanks to its rich, dessert-like taste and broad appeal.

By End-Use

The commercial segment held the largest share in 2024, driven by cafe culture, franchise expansion, and mall-based consumption. The household segment, though smaller, is projected to grow at the fastest rate as RTD oolong bubble tea products gain popularity on online retail platforms.

Regional Outlook

Asia Pacific (Market Size 2024: USD 205.69 million)

Asia Pacific remains the global leader, supported by strong cultural roots, increasing disposable incomes, and extensive promotional strategies by major brands. China leads the region, driven by rising health awareness and continuous product innovation.

North America

Consumers in the U.S. are increasingly shifting from sugary carbonated beverages toward tea-based drinks. Local ingredient sourcing and boba innovations are strengthening regional demand.

Europe

Youth-driven adoption, openness to Asian cuisine, and preference for visually appealing beverages support growth across countries like Germany, France, Italy, and the U.K.

South America & Middle East & Africa

Growing tourism, food-service expansion, and exposure to global flavors are driving increased consumption in Brazil, UAE, and South Africa.

Conclusion

With the global market expanding from USD 463.63 million in 2024 to a projected USD 788.33 million by 2032, oolong bubble tea remains one of the most dynamic beverage categories worldwide. Driven by flavor innovation, franchise expansion, and cultural integration, the industry is expected to maintain strong growth in the coming years.

Segmentation By Flavor

• Fruit Flavor
• Original Flavor
• Chocolate Flavor
• Coffee Flavor
• Other Flavors

By End-Use

• Commercial
• Household

By Geography

• North America (By Flavor, End-Use, and Country)
  • U.S. (By Flavor)
  • Canada (By Flavor)
  • Mexico (By Flavor)
• Europe (By Flavor, End-Use, and Country)
  • Germany (By Flavor)
  • U.K. (By Flavor)
  • France (By Flavor)
  • Spain (By Flavor)
  • Italy (By Flavor)
  • Rest of Europe (By Flavor)
• Asia Pacific (By Flavor, End-Use, and Country)
  • China (By Flavor)
  • Japan (By Flavor)
  • India (By Flavor)
  • Australia (By Flavor)
  • Rest of Asia Pacific (By Flavor)
• South America (By Flavor, End-Use, and Country)
  • Brazil (By Flavor)
  • Argentina (By Flavor)
  • Rest of South America (By Flavor)
• Middle East & Africa (By Flavor, End-Use, and Country)
  • South Africa (By Flavor)
  • UAE (By Flavor)
• Rest of MEA (By Flavor)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Market Overview of Related/Parent Market
• 4.2. Supply Chain Landscape
• 4.3. Regulatory Analysis
• 4.4. Industry SWOT Analysis
• 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.6. Impact of COVID-19 on the Market

5. Global Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Flavor (Value)
    • 5.2.1.1. Fruit Flavor
    • 5.2.1.2. Original Flavor
    • 5.2.1.3. Chocolate Flavor
    • 5.2.1.4. Coffee Flavor
    • 5.2.1.5. Other Flavors
  • 5.2.2. By End-Use (Value)
    • 5.2.2.1. Commercial
    • 5.2.2.2. Household
  • 5.2.3. By Region (Value)
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East & Africa

6. North America Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Flavor (Value)
    • 6.2.1.1. Fruit Flavor
    • 6.2.1.2. Original Flavor
    • 6.2.1.3. Chocolate Flavor
    • 6.2.1.4. Coffee Flavor
    • 6.2.1.5. Other Flavors
  • 6.2.2. By End-Use (Value)
    • 6.2.2.1. Commercial
    • 6.2.2.2. Household
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. Fruit Flavor
      • 6.2.3.1.2. Original Flavor
      • 6.2.3.1.3. Chocolate Flavor
      • 6.2.3.1.4. Coffee Flavor
      • 6.2.3.1.5. Other Flavors
    • 6.2.3.2. Canada
      • 6.2.3.2.1. Fruit Flavor
      • 6.2.3.2.2. Original Flavor
      • 6.2.3.2.3. Chocolate Flavor
      • 6.2.3.2.4. Coffee Flavor
      • 6.2.3.2.5. Other Flavors
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. Fruit Flavor
      • 6.2.3.3.2. Original Flavor
      • 6.2.3.3.3. Chocolate Flavor
      • 6.2.3.3.4. Coffee Flavor
      • 6.2.3.3.5. Other Flavors

7. Europe Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Flavor (Value)
    • 7.2.1.1. Fruit Flavor
    • 7.2.1.2. Original Flavor
    • 7.2.1.3. Chocolate Flavor
    • 7.2.1.4. Coffee Flavor
    • 7.2.1.5. Other Flavors
  • 7.2.2. By End-Use (Value)
    • 7.2.2.1. Commercial
    • 7.2.2.2. Household
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. Fruit Flavor
      • 7.2.3.1.2. Original Flavor
      • 7.2.3.1.3. Chocolate Flavor
      • 7.2.3.1.4. Coffee Flavor
      • 7.2.3.1.5. Other Flavors
    • 7.2.3.2. U.K.
      • 7.2.3.2.1. Fruit Flavor
      • 7.2.3.2.2. Original Flavor
      • 7.2.3.2.3. Chocolate Flavor
      • 7.2.3.2.4. Coffee Flavor
      • 7.2.3.2.5. Other Flavors
    • 7.2.3.3. France
      • 7.2.3.3.1. Fruit Flavor
      • 7.2.3.3.2. Original Flavor
      • 7.2.3.3.3. Chocolate Flavor
      • 7.2.3.3.4. Coffee Flavor
      • 7.2.3.3.5. Other Flavors
    • 7.2.3.4. Spain
      • 7.2.3.4.1. Fruit Flavor
      • 7.2.3.4.2. Original Flavor
      • 7.2.3.4.3. Chocolate Flavor
      • 7.2.3.4.4. Coffee Flavor
      • 7.2.3.4.5. Other Flavors
    • 7.2.3.5. Italy
      • 7.2.3.5.1. Fruit Flavor
      • 7.2.3.5.2. Original Flavor
      • 7.2.3.5.3. Chocolate Flavor
      • 7.2.3.5.4. Coffee Flavor
      • 7.2.3.5.5. Other Flavors
    • 7.2.3.6. Rest of Europe
      • 7.2.3.6.1. Fruit Flavor
      • 7.2.3.6.2. Original Flavor
      • 7.2.3.6.3. Chocolate Flavor
      • 7.2.3.6.4. Coffee Flavor
      • 7.2.3.6.5. Other Flavors

8. Asia Pacific Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Flavor (Value)
    • 8.2.1.1. Fruit Flavor
    • 8.2.1.2. Original Flavor
    • 8.2.1.3. Chocolate Flavor
    • 8.2.1.4. Coffee Flavor
    • 8.2.1.5. Other Flavors
  • 8.2.2. By End-Use (Value)
    • 8.2.2.1. Commercial
    • 8.2.2.2. Household
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. Fruit Flavor
      • 8.2.3.1.2. Original Flavor
      • 8.2.3.1.3. Chocolate Flavor
      • 8.2.3.1.4. Coffee Flavor
      • 8.2.3.1.5. Other Flavors
    • 8.2.3.2. India
      • 8.2.3.2.1. Fruit Flavor
      • 8.2.3.2.2. Original Flavor
      • 8.2.3.2.3. Chocolate Flavor
      • 8.2.3.2.4. Coffee Flavor
      • 8.2.3.2.5. Other Flavors
    • 8.2.3.3. Japan
      • 8.2.3.3.1. Fruit Flavor
      • 8.2.3.3.2. Original Flavor
      • 8.2.3.3.3. Chocolate Flavor
      • 8.2.3.3.4. Coffee Flavor
      • 8.2.3.3.5. Other Flavors
    • 8.2.3.4. Australia
      • 8.2.3.4.1. Fruit Flavor
      • 8.2.3.4.2. Original Flavor
      • 8.2.3.4.3. Chocolate Flavor
      • 8.2.3.4.4. Coffee Flavor
      • 8.2.3.4.5. Other Flavors
    • 8.2.3.5. Rest of Asia Pacific
      • 8.2.3.5.1. Fruit Flavor
      • 8.2.3.5.2. Original Flavor
      • 8.2.3.5.3. Chocolate Flavor
      • 8.2.3.5.4. Coffee Flavor
      • 8.2.3.5.5. Other Flavors

9. South America Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Flavor (Value)
    • 9.2.1.1. Fruit Flavor
    • 9.2.1.2. Original Flavor
    • 9.2.1.3. Chocolate Flavor
    • 9.2.1.4. Coffee Flavor
    • 9.2.1.5. Other Flavors
  • 9.2.2. By End-Use (Value)
    • 9.2.2.1. Commercial
    • 9.2.2.2. Household
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil
      • 9.2.3.1.1. Fruit Flavor
      • 9.2.3.1.2. Original Flavor
      • 9.2.3.1.3. Chocolate Flavor
      • 9.2.3.1.4. Coffee Flavor
      • 9.2.3.1.5. Other Flavors
    • 9.2.3.2. Argentina
      • 9.2.3.2.1. Fruit Flavor
      • 9.2.3.2.2. Original Flavor
      • 9.2.3.2.3. Chocolate Flavor
      • 9.2.3.2.4. Coffee Flavor
      • 9.2.3.2.5. Other Flavors
    • 9.2.3.3. Rest of South America
      • 9.2.3.3.1. Fruit Flavor
      • 9.2.3.3.2. Original Flavor
      • 9.2.3.3.3. Chocolate Flavor
      • 9.2.3.3.4. Coffee Flavor
      • 9.2.3.3.5. Other Flavors

10. Middle East & Africa Oolong Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Flavor (Value)
    • 10.2.1.1. Fruit Flavor
    • 10.2.1.2. Original Flavor
    • 10.2.1.3. Chocolate Flavor
    • 10.2.1.4. Coffee Flavor
    • 10.2.1.5. Other Flavors
  • 10.2.2. By End-Use (Value)
    • 10.2.2.1. Commercial
    • 10.2.2.2. Household
  • 10.2.3. By Country (Value)
    • 10.2.3.1. South Africa
      • 10.2.3.1.1. Fruit Flavor
      • 10.2.3.1.2. Original Flavor
      • 10.2.3.1.3. Chocolate Flavor
      • 10.2.3.1.4. Coffee Flavor
      • 10.2.3.1.5. Other Flavors
    • 10.2.3.2. UAE
      • 10.2.3.2.1. Fruit Flavor
      • 10.2.3.2.2. Original Flavor
      • 10.2.3.2.3. Chocolate Flavor
      • 10.2.3.2.4. Coffee Flavor
      • 10.2.3.2.5. Other Flavors
    • 10.2.3.3. Rest of Middle East & Africa
      • 10.2.3.3.1. Fruit Flavor
      • 10.2.3.3.2. Original Flavor
      • 10.2.3.3.3. Chocolate Flavor
      • 10.2.3.3.4. Coffee Flavor
      • 10.2.3.3.5. Other Flavors

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Oolong Bubble Tea Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

• 12.1. Chatime Group
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Gong Cha
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Quickly
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Xing Fu Tang
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. TIGER SUGAR
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Yummy Town (Cayman) Holdings Corporation (Happy Lemon)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. KUNG FU TEA
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Sharetea
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Bubbleology
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. PresoTea
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations