세계의 과일 버블티 시장 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of fruit bubble tea Market

The global fruit bubble tea market continues to grow rapidly, driven by rising cafe culture, shifting consumer preferences toward flavored beverages, and the internationalization of Asian drink trends. According to the latest industry assessment, the global fruit bubble tea market was valued at USD 882.14 million in 2024, supported by increasing demand for customizable and refreshing fruit-based boba drinks. The market is projected to expand to USD 950.05 million in 2025, reflecting strong momentum across both developed and emerging regions. By 2032, the market is anticipated to reach USD 1,642.86 million, exhibiting a robust CAGR of 8.14% during the 2025-2032 forecast period.

In 2024, Asia Pacific dominated the market with a 43.67% share, driven by cultural familiarity, strong bubble tea penetration, and continuous product innovation from leading brands.

Market Drivers

1. Growing Popularity of Asian Beverages Worldwide

The spreading influence of Asian cuisine and beverages continues to fuel global demand for fruit bubble tea. As consumers in North America and Europe increasingly experiment with Asian beverages, fruit-based boba drinks are gaining significant popularity. This shift is especially marked among younger consumers seeking refreshing, flavorful, and visually appealing drinks. Retailers and cafe chains capitalizing on this trend are introducing diverse fruit flavors such as mango, lychee, peach, and passion fruit, further boosting global consumption.

Market Restraints

2. Rising Health Concerns Related to Sugar Content

Despite rapid market expansion, increasing awareness of lifestyle diseases poses a challenge. Many fruit bubble tea drinks contain sweetened syrups and added sugars, contributing to obesity, diabetes risks, and dental problems. The high-calorie nature of tapioca pearls combined with sugary bases may deter health-conscious consumers. These concerns could potentially slow down market adoption unless producers introduce healthier or sugar-free alternatives.

Market Opportunities

3. Customization and Innovation Boosting Market Potential

Customization remains one of the most appealing aspects of fruit bubble tea. Consumers increasingly seek personalized beverages with selected fruit flavors, tea bases, toppings, and sweetness levels. Brands are leveraging this trend by offering new flavors, dietary variants, and premium ingredients. Such innovation not only sustains consumer interest but also attracts new customers. Ready-to-drink (RTD) fruit bubble tea options, especially in retail stores, are expected to open new revenue opportunities through 2032.

Segmentation Analysis

By Tea Type

Black tea dominated the market in 2024, owing to its bold flavor, cultural acceptance, and perceived health benefits such as improved metabolism and cardiovascular support. Green tea emerged as the fastest-growing segment, propelled by its low-calorie content and rising popularity among health-conscious consumers.

By Fruit Flavor

Mango flavor retained the highest share in 2024, driven by its sweet, tropical taste and adaptability across various boba formulations. Passion fruit is the fastest-growing segment due to its distinctive balance of tartness and sweetness and strong pairing compatibility with green and black teas.

By Distribution Channel

The food service segment led the market in 2024, supported by increasing cafe footfall, social dining culture, and rising specialty beverage chains. The retail segment is gaining traction rapidly, driven by the availability of RTD boba cans, multipacks, and home-preparation kits.

Regional Insights

Asia Pacific

Asia Pacific led the market in 2024, generating USD 385.26 million, supported by strong cultural relevance and established boba brands. High demand in Taiwan, China, and ASEAN countries continues to drive regional growth.

North America

North America ranked second in 2024, with millennials and Gen Z consumers driving demand for fruit-based, low-caffeine beverages. Customization options have helped accelerate adoption, especially in the U.S.

Europe

Europe recorded significant growth supported by expanding cafe culture, social media-driven beverage trends, and product launches such as fruit-iced boba teas in the U.K.

South America & Middle East/Africa

These regions remain at an emerging stage but are growing steadily due to expanding bubble tea franchises, rising disposable incomes, and increasing tourism.

Conclusion

With its market size expected to grow from USD 882.14 million in 2024 to USD 1,642.86 million by 2032, the fruit bubble tea market presents strong long-term potential. Rising global acceptance of Asian beverages, continuous product innovation, and growing urban cafe culture will remain the primary forces shaping the industry's future.

Segmentation By Tea Type

• Black Tea
• Green Tea
• Oolong Tea
• White Tea

By Fruit Flavor

• Mango
• Strawberry
• Passion Fruit
• Lychee
• Peach
• Others

By Distribution Channel

• Food Service
• Retail

By Region

• North America (U.S., Canada, and Mexico)
• Europe (Germany, U.K., Spain, Italy, France, and Rest of Europe)
• Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)
• South America (Brazil, Argentina, and the Rest of South America)
• Middle East & Africa (South Africa, UAE, and the Rest of the Middle East & Africa)

By Geography

• North America (By Tea Type, Fruit Flavor, Distribution Channel, and Country)
  • U.S. (By Tea Type)
  • Canada (By Tea Type)
  • Mexico (By Tea Type)
• Europe (By Tea Type, Fruit Flavor, Distribution Channel, and Country)
  • Germany (By Tea Type)
  • U.K. (By Tea Type)
  • Spain (By Tea Type)
  • Italy (By Tea Type)
  • France (By Tea Type)
  • Rest of Europe (By Tea Type)
• Asia Pacific (By Tea Type, Fruit Flavor, Distribution Channel, and Country)
  • China (By Tea Type)
  • India (By Tea Type)
  • Japan (By Tea Type)
  • Australia (By Tea Type)
  • Rest of Asia Pacific (By Tea Type)
• South America (By Tea Type, Fruit Flavor, Distribution Channel, and Country)
  • Brazil (By Tea Type)
  • Argentina (By Tea Type)
  • Rest of South America (By Tea Type)
• Middle East & Africa (By Tea Type, Fruit Flavor, Distribution Channel, and Country)
  • South Africa (By Tea Type)
  • UAE (By Tea Type)
  • Rest of the Middle East & Africa (By Tea Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Market Overview of Related/Parent Market
• 4.2. Supply Chain Landscape
• 4.3. Regulatory Analysis
• 4.4. Industry SWOT Analysis
• 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.6. Impact of COVID-19 on the Market

5. Global Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Tea Type (Value)
    • 5.2.1.1. Black Tea
    • 5.2.1.2. Green Tea
    • 5.2.1.3. White Tea
    • 5.2.1.4. Oolong Tea
  • 5.2.2. By Fruit Flavor (Value)
    • 5.2.2.1. Mango
    • 5.2.2.2. Strawberry
    • 5.2.2.3. Passion Fruit
    • 5.2.2.4. Lychee
    • 5.2.2.5. Peach
    • 5.2.2.6. Others
  • 5.2.3. By Distribution Channel (Value)
    • 5.2.3.1. Food Service
    • 5.2.3.2. Retail
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa

6. North America Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Tea Type (Value)
    • 6.2.1.1. Black Tea
    • 6.2.1.2. Green Tea
    • 6.2.1.3. White Tea
    • 6.2.1.4. Oolong Tea
  • 6.2.2. By Fruit Flavor (Value)
    • 6.2.2.1. Mango
    • 6.2.2.2. Strawberry
    • 6.2.2.3. Passion Fruit
    • 6.2.2.4. Lychee
    • 6.2.2.5. Peach
    • 6.2.2.6. Others
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. By Tea Type
        • 6.2.3.1.1.1. Black Tea
        • 6.2.3.1.1.2. Green Tea
        • 6.2.3.1.1.3. White Tea
        • 6.2.3.1.1.4. Oolong Tea
    • 6.2.3.2. Canada
      • 6.2.3.2.1. By Tea Type
        • 6.2.3.2.1.1. Black Tea
        • 6.2.3.2.1.2. Green Tea
        • 6.2.3.2.1.3. White Tea
        • 6.2.3.2.1.4. Oolong Tea
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. By Tea Type
        • 6.2.3.3.1.1. Black Tea
        • 6.2.3.3.1.2. Green Tea
        • 6.2.3.3.1.3. White Tea
        • 6.2.3.3.1.4. Oolong Tea

7. Europe Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Tea Type (Value)
    • 7.2.1.1. Black Tea
    • 7.2.1.2. Green Tea
    • 7.2.1.3. White Tea
    • 7.2.1.4. Oolong Tea
  • 7.2.2. By Fruit Flavor (Value)
    • 7.2.2.1. Mango
    • 7.2.2.2. Strawberry
    • 7.2.2.3. Passion Fruit
    • 7.2.2.4. Lychee
    • 7.2.2.5. Peach
    • 7.2.2.6. Others
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. By Tea Type
        • 7.2.3.1.1.1. Black Tea
        • 7.2.3.1.1.2. Green Tea
        • 7.2.3.1.1.3. White Tea
        • 7.2.3.1.1.4. Oolong Tea
    • 7.2.3.2. France
      • 7.2.3.2.1. By Tea Type
        • 7.2.3.2.1.1. Black Tea
        • 7.2.3.2.1.2. Green Tea
        • 7.2.3.2.1.3. White Tea
        • 7.2.3.2.1.4. Oolong Tea
    • 7.2.3.3. Spain
      • 7.2.3.3.1. By Tea Type
        • 7.2.3.3.1.1. Black Tea
        • 7.2.3.3.1.2. Green Tea
        • 7.2.3.3.1.3. White Tea
        • 7.2.3.3.1.4. Oolong Tea
    • 7.2.3.4. Italy
      • 7.2.3.4.1. By Tea Type
        • 7.2.3.4.1.1. Black Tea
        • 7.2.3.4.1.2. Green Tea
        • 7.2.3.4.1.3. White Tea
        • 7.2.3.4.1.4. Oolong Tea
    • 7.2.3.5. U.K.
      • 7.2.3.5.1. By Tea Type
        • 7.2.3.5.1.1. Black Tea
        • 7.2.3.5.1.2. Green Tea
        • 7.2.3.5.1.3. White Tea
        • 7.2.3.5.1.4. Oolong Tea
    • 7.2.3.6. Russia
      • 7.2.3.6.1. By Tea Type
        • 7.2.3.6.1.1. Black Tea
        • 7.2.3.6.1.2. Green Tea
        • 7.2.3.6.1.3. White Tea
        • 7.2.3.6.1.4. Oolong Tea
    • 7.2.3.7. Rest of Europe
      • 7.2.3.7.1. By Tea Type
        • 7.2.3.7.1.1. Black Tea
        • 7.2.3.7.1.2. Green Tea
        • 7.2.3.7.1.3. White Tea
        • 7.2.3.7.1.4. Oolong Tea

8. Asia Pacific Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 8.1. Key Findings / Summary
  • 8.1.1. By Tea Type (Value)
    • 8.1.1.1. Black Tea
    • 8.1.1.2. Green Tea
    • 8.1.1.3. White Tea
    • 8.1.1.4. Oolong Tea
  • 8.1.2. By Fruit Flavor (Value)
    • 8.1.2.1. Mango
    • 8.1.2.2. Strawberry
    • 8.1.2.3. Passion Fruit
    • 8.1.2.4. Lychee
    • 8.1.2.5. Peach
    • 8.1.2.6. Others
  • 8.1.3. By Country (Value)
    • 8.1.3.1. China
      • 8.1.3.1.1. By Tea Type
        • 8.1.3.1.1.1. Black Tea
        • 8.1.3.1.1.2. Green Tea
        • 8.1.3.1.1.3. White Tea
        • 8.1.3.1.1.4. Oolong Tea
    • 8.1.3.2. India
      • 8.1.3.2.1. By Tea Type
        • 8.1.3.2.1.1. Black Tea
        • 8.1.3.2.1.2. Green Tea
        • 8.1.3.2.1.3. White Tea
        • 8.1.3.2.1.4. Oolong Tea
    • 8.1.3.3. Japan
      • 8.1.3.3.1. By Tea Type
        • 8.1.3.3.1.1. Black Tea
        • 8.1.3.3.1.2. Green Tea
        • 8.1.3.3.1.3. White Tea
        • 8.1.3.3.1.4. Oolong Tea
    • 8.1.3.4. ASEAN
      • 8.1.3.4.1. By Tea Type
        • 8.1.3.4.1.1. Black Tea
        • 8.1.3.4.1.2. Green Tea
        • 8.1.3.4.1.3. White Tea
        • 8.1.3.4.1.4. Oolong Tea
    • 8.1.3.5. Rest of Asia Pacific
      • 8.1.3.5.1. By Tea Type
        • 8.1.3.5.1.1. Black Tea
        • 8.1.3.5.1.2. Green Tea
        • 8.1.3.5.1.3. White Tea
        • 8.1.3.5.1.4. Oolong Tea

9. South America Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 9.1. Key Findings / Summary
  • 9.1.1. By Tea Type (Value)
    • 9.1.1.1. Black Tea
    • 9.1.1.2. Green Tea
    • 9.1.1.3. White Tea
    • 9.1.1.4. Oolong Tea
  • 9.1.2. By Fruit Flavor (Value)
    • 9.1.2.1. Mango
    • 9.1.2.2. Strawberry
    • 9.1.2.3. Passion Fruit
    • 9.1.2.4. Lychee
    • 9.1.2.5. Peach
    • 9.1.2.6. Others
  • 9.1.3. By Country (Value)
    • 9.1.3.1. Brazil
      • 9.1.3.1.1. By Tea Type
        • 9.1.3.1.1.1. Black Tea
        • 9.1.3.1.1.2. Green Tea
        • 9.1.3.1.1.3. White Tea
        • 9.1.3.1.1.4. Oolong Tea
    • 9.1.3.2. Argentina
      • 9.1.3.2.1. By Tea Type
        • 9.1.3.2.1.1. Black Tea
        • 9.1.3.2.1.2. Green Tea
        • 9.1.3.2.1.3. White Tea
        • 9.1.3.2.1.4. Oolong Tea
    • 9.1.3.3. Rest of South America
      • 9.1.3.3.1. By Tea Type
        • 9.1.3.3.1.1. Black Tea
        • 9.1.3.3.1.2. Green Tea
        • 9.1.3.3.1.3. White Tea
        • 9.1.3.3.1.4. Oolong Tea

10. Middle East and Africa Fruit Bubble Tea Market Analysis, Insights and Forecast, 2025-2032

• 10.1. Key Findings / Summary
  • 10.1.1. By Tea Type (Value)
    • 10.1.1.1. Black Tea
    • 10.1.1.2. Green Tea
    • 10.1.1.3. White Tea
    • 10.1.1.4. Oolong Tea
  • 10.1.2. By Fruit Flavor (Value)
    • 10.1.2.1. Mango
    • 10.1.2.2. Strawberry
    • 10.1.2.3. Passion Fruit
    • 10.1.2.4. Lychee
    • 10.1.2.5. Peach
    • 10.1.2.6. Others
  • 10.1.3. By Country (Value)
    • 10.1.3.1. South Africa
      • 10.1.3.1.1. By Tea Type
        • 10.1.3.1.1.1. Black Tea
        • 10.1.3.1.1.2. Green Tea
        • 10.1.3.1.1.3. White Tea
        • 10.1.3.1.1.4. Oolong Tea
    • 10.1.3.2. UAE
      • 10.1.3.2.1. By Tea Type
        • 10.1.3.2.1.1. Black Tea
        • 10.1.3.2.1.2. Green Tea
        • 10.1.3.2.1.3. White Tea
        • 10.1.3.2.1.4. Oolong Tea
    • 10.1.3.3. Rest of MEA
      • 10.1.3.3.1. By Tea Type
        • 10.1.3.3.1.1. Black Tea
        • 10.1.3.3.1.2. Green Tea
        • 10.1.3.3.1.3. White Tea
        • 10.1.3.3.1.4. Oolong Tea

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Fruit Bubble Tea Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

• 12.1. Gong Cha
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Chatime
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Xing Fu Tang
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. TIGER SUGAR
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. KUNG FU TEA
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. PresoTea
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Bubbleology
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Sharetea
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Quickly
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Yummy Town (Cayman) Holdings Corporation (Happy Lemon)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations