어린이 캐주얼 웨어 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of kids casual wear Market

The global kids casual wear market continues to expand as parents increasingly seek comfortable, stylish, and affordable clothing options for children. According to Fortune Business Insights, the market was valued at USD 117.57 billion in 2024, supported by rising disposable incomes, urbanization, digital influence, and growing fashion awareness among both kids and parents. With strong momentum in e-commerce, lifestyle upgrades, and trend-driven purchasing patterns, the market is projected to rise to USD 124.93 billion in 2025. By 2032, kids' casual wear is expected to reach USD 196.16 billion, highlighting sustained progress backed by evolving consumer preferences, sustainability trends, and strong retailer participation.

Asia Pacific emerged as the leading region in 2024 with a 35.16% market share, driven by rising incomes, mobile commerce expansion, and growing demand for branded yet affordable fashion across China, India, and Southeast Asia.

Key Market Drivers

The most significant driver shaping the kids casual wear market is the growing influence of social media and digital exposure. Platforms such as Instagram, TikTok, and YouTube heavily inspire children's fashion preferences, while parents rely on fashion influencers, parenting bloggers, and social media stores for style cues. Influencer marketing itself is expanding rapidly-Sprout Social reports the influencer market will grow from USD 24 billion in 2024 to USD 32.55 billion in 2025, with nearly 49% of consumers purchasing monthly due to influencer content. This exposure encourages parents to adopt trend-driven casual wear for their children, especially in the form of mini-me fashion, seasonal collections, and athleisure-inspired everyday outfits.

Increasing disposable incomes, especially in developing nations, also contribute significantly. As families gain higher purchasing power, demand rises for premium fabrics, branded apparel, and versatile casual wear designed for both comfort and style. Urbanization and the growth of large retail chains further accelerate this shift.

Market Restraints

Despite its strong trajectory, the market faces challenges related to price sensitivity. Parents often hesitate to buy high-priced casual wear for children, who rapidly outgrow clothing. This limits the market expansion of premium brands in price-conscious regions. Additionally, frequent wardrobe replacements due to growth spurts force many households to prioritize affordability over fashion-forward purchases.

Market Opportunities

One of the biggest opportunities lies in the growing trend of sustainable and eco-friendly fashion. Parents are increasingly demanding apparel made from organic cotton, recycled materials, ethically sourced fabrics, and low-impact dyes. This shift encourages brands to adopt transparent supply chains and sustainable production, creating strong loyalty among environmentally conscious families. Eco-friendly collections are becoming a competitive differentiator in markets like Europe, Japan, and South Korea.

Segmentation Overview

By Product

Top wear dominated in 2024, supported by high turnover rates, mix-and-match flexibility, and vast style variety such as shirts, tops, hoodies, dresses, and jackets.

Bottom wear is projected to grow fastest, propelled by gender-neutral trends and rising demand for sustainable fabrics.

By End-User

The boys segment held the largest share in 2024 due to bulk purchases, higher wear-and-tear, and utility-focused buying.

The girls segment is expanding fastest as fashion-conscious parents increasingly seek trend-driven and stylish clothing for girls.

By Age Group

Kids aged above 10 years accounted for the largest share in 2024, driven by their growing fashion awareness and desire for trendy casual wear.

The below 5 years segment is projected to grow fastest due to rising birth rates and increasing adoption of premium and sustainable infant clothing.

By Distribution Channel

Offline retail dominated in 2024 due to the importance of fit, fabric feel, and instant purchasing.

Online retail is expected to grow fastest, supported by digital adoption, convenience, and mobile commerce growth, especially in Asia Pacific.

Regional Outlook

Asia Pacific

Valued at USD 41.34 billion in 2024, Asia Pacific is the largest market due to rising incomes, e-commerce penetration, and growing fashion consciousness. Mobile commerce and competitive online pricing have made kidswear more accessible, fueling long-term demand.

North America

The region holds the second-largest market share, supported by high spending power, strong brand presence, and rising popularity of licensed character apparel such as Disney and Marvel. Casual wear demand spikes during events like Halloween, cosplay activities, and school events.

Europe

Europe is projected to grow at one of the fastest rates, driven by premium sustainable kidswear, strong fashion influence, eco-conscious purchasing, and widespread adoption of designer casual wear for children.

South America & Middle East/Africa

Both regions show steady growth due to rising disposable incomes, high birth rates, urban migration, and increasing exposure to global fashion trends.

Conclusion

Rising from USD 117.57 billion in 2024 to an estimated USD 196.16 billion by 2032, the kids casual wear market is poised for strong long-term growth. Increasing digital influence, sustainable fashion trends, and expanding e-commerce channels will continue driving consumer demand, positioning this market for ongoing expansion across all major regions.

Segmentation By Product

• Top Wear
• Bottom Wear
• Others

By End-User

• Boys
• Girls

By Age Group

• Below 5 Years
• 6-10 Years
• Above 10 Years

By Distribution Channel

• Offline
• Online

By Region

• North America (By Product, End-user, Age Group, Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Product, End-user, Age Group, Distribution Channel, and Country/Sub-region)
  • Germany (By Product)
  • U.K. (By Product)
  • France (By Product)
  • Spain (By Product)
  • Italy (By Product)
  • Russia (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Product, End-user, Age Group, Distribution Channel, and Country/Sub-region)
  • China (By Product)
  • Japan (By Product)
  • India (By Product)
  • Australia (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Product, End-user, Age Group, Distribution Channel, and Country/Sub-region)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Product, End-user, Age Group, Distribution Channel, and Country/Sub-region)
  • South Africa (By Product)
  • UAE (By Product)
  • Rest of Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product (Value)
    • 5.2.1.1. Top Wear
    • 5.2.1.2. Bottom Wear
    • 5.2.1.3. Others
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By End-user (Value)
    • 5.3.1.1. Boys
    • 5.3.1.2. Girls
• 5.4. Market Size Estimates and Forecast
  • 5.4.1. By Age Group (Value)
    • 5.4.1.1. Below 5 Years
    • 5.4.1.2. 6-10 Years
    • 5.4.1.3. Above 10 Years
• 5.5. Market Size Estimates and Forecast
  • 5.5.1. By Distribution Channel (Value)
    • 5.5.1.1. Offline
    • 5.5.1.2. Online
• 5.6. Market Size Estimates and Forecast
  • 5.6.1. By Region (Value)
    • 5.6.1.1. North America
    • 5.6.1.2. Europe
    • 5.6.1.3. Asia Pacific
    • 5.6.1.4. South America
    • 5.6.1.5. Middle East & Africa

6. North America Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product (Value)
    • 6.2.1.1. Top Wear
    • 6.2.1.2. Bottom Wear
    • 6.2.1.3. Others
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By End-user (Value)
    • 6.3.1.1. Boys
    • 6.3.1.2. Girls
• 6.4. Market Size Estimates and Forecast
  • 6.4.1. By Age Group (Value)
    • 6.4.1.1. Below 5 Years
    • 6.4.1.2. 6-10 Years
    • 6.4.1.3. Above 10 Years
• 6.5. Market Size Estimates and Forecast
  • 6.5.1. By Distribution Channel (Value)
    • 6.5.1.1. Offline
    • 6.5.1.2. Online
  • 6.5.2. By Country (Value)
    • 6.5.2.1. U.S.
      • 6.5.2.1.1. By Product (Value)
        • 6.5.2.1.1.1. Top Wear
        • 6.5.2.1.1.2. Bottom Wear
        • 6.5.2.1.1.3. Others
    • 6.5.2.2. Canada
      • 6.5.2.2.1. By Product (Value)
        • 6.5.2.2.1.1. Top Wear
        • 6.5.2.2.1.2. Bottom Wear
        • 6.5.2.2.1.3. Others
    • 6.5.2.3. Mexico
      • 6.5.2.3.1. By Product (Value)
        • 6.5.2.3.1.1. Top Wear
        • 6.5.2.3.1.2. Bottom Wear
        • 6.5.2.3.1.3. Others

7. Europe Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product (Value)
    • 7.2.1.1. Top Wear
    • 7.2.1.2. Bottom Wear
    • 7.2.1.3. Others
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By End-user (Value)
    • 7.3.1.1. Boys
    • 7.3.1.2. Girls
• 7.4. Market Size Estimates and Forecast
  • 7.4.1. By Age Group (Value)
    • 7.4.1.1. Below 5 Years
    • 7.4.1.2. 6-10 Years
    • 7.4.1.3. Above 10 Years
• 7.5. Market Size Estimates and Forecast
  • 7.5.1. By Distribution Channel (Value)
    • 7.5.1.1. Offline
    • 7.5.1.2. Online
  • 7.5.2. By Country (Value)
    • 7.5.2.1. Germany
      • 7.5.2.1.1. By Product (Value)
        • 7.5.2.1.1.1. Top Wear
        • 7.5.2.1.1.2. Bottom Wear
        • 7.5.2.1.1.3. Others
    • 7.5.2.2. France
      • 7.5.2.2.1. By Product (Value)
        • 7.5.2.2.1.1. Top Wear
        • 7.5.2.2.1.2. Bottom Wear
        • 7.5.2.2.1.3. Others
    • 7.5.2.3. Italy
      • 7.5.2.3.1. By Product (Value)
        • 7.5.2.3.1.1. Top Wear
        • 7.5.2.3.1.2. Bottom Wear
        • 7.5.2.3.1.3. Others
    • 7.5.2.4. Spain
      • 7.5.2.4.1. By Product (Value)
        • 7.5.2.4.1.1. Top Wear
        • 7.5.2.4.1.2. Bottom Wear
        • 7.5.2.4.1.3. Others
    • 7.5.2.5. U.K.
      • 7.5.2.5.1. By Product (Value)
        • 7.5.2.5.1.1. Top Wear
        • 7.5.2.5.1.2. Bottom Wear
        • 7.5.2.5.1.3. Others
    • 7.5.2.6. Russia
      • 7.5.2.6.1. By Product (Value)
        • 7.5.2.6.1.1. Top Wear
        • 7.5.2.6.1.2. Bottom Wear
        • 7.5.2.6.1.3. Others
    • 7.5.2.7. Rest of Europe
      • 7.5.2.7.1. By Product (Value)
        • 7.5.2.7.1.1. Top Wear
        • 7.5.2.7.1.2. Bottom Wear
        • 7.5.2.7.1.3. Others

8. Asia Pacific Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Product (Value)
    • 8.2.1.1. Top Wear
    • 8.2.1.2. Bottom Wear
    • 8.2.1.3. Others
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By End-user (Value)
    • 8.3.1.1. Boys
    • 8.3.1.2. Girls
• 8.4. Market Size Estimates and Forecast
  • 8.4.1. By Age Group (Value)
    • 8.4.1.1. Below 5 Years
    • 8.4.1.2. 6-10 Years
    • 8.4.1.3. Above 10 Years
• 8.5. Market Size Estimates and Forecast
  • 8.5.1. By Distribution Channel (Value)
    • 8.5.1.1. Offline
    • 8.5.1.2. Online
  • 8.5.2. By Country (Value)
    • 8.5.2.1. China
      • 8.5.2.1.1. By Product (Value)
        • 8.5.2.1.1.1. Top Wear
        • 8.5.2.1.1.2. Bottom Wear
        • 8.5.2.1.1.3. Others
    • 8.5.2.2. India
      • 8.5.2.2.1. By Product (Value)
        • 8.5.2.2.1.1. Top Wear
        • 8.5.2.2.1.2. Bottom Wear
        • 8.5.2.2.1.3. Others
    • 8.5.2.3. Japan
      • 8.5.2.3.1. By Product (Value)
        • 8.5.2.3.1.1. Top Wear
        • 8.5.2.3.1.2. Bottom Wear
        • 8.5.2.3.1.3. Others
    • 8.5.2.4. Australia
      • 8.5.2.4.1. By Product (Value)
        • 8.5.2.4.1.1. Top Wear
        • 8.5.2.4.1.2. Bottom Wear
        • 8.5.2.4.1.3. Others
    • 8.5.2.5. Rest of Asia Pacific
      • 8.5.2.5.1. By Product (Value)
        • 8.5.2.5.1.1. Top Wear
        • 8.5.2.5.1.2. Bottom Wear
        • 8.5.2.5.1.3. Others

9. South America Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Product (Value)
    • 9.2.1.1. Top Wear
    • 9.2.1.2. Bottom Wear
    • 9.2.1.3. Others
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By End-user (Value)
    • 9.3.1.1. Boys
    • 9.3.1.2. Girls
• 9.4. Market Size Estimates and Forecast
  • 9.4.1. By Age Group (Value)
    • 9.4.1.1. Below 5 Years
    • 9.4.1.2. 6-10 Years
    • 9.4.1.3. Above 10 Years
• 9.5. Market Size Estimates and Forecast
  • 9.5.1. By Distribution Channel (Value)
    • 9.5.1.1. Offline
    • 9.5.1.2. Online
  • 9.5.2. By Country (Value)
    • 9.5.2.1. Brazil
      • 9.5.2.1.1. By Product (Value)
        • 9.5.2.1.1.1. Top Wear
        • 9.5.2.1.1.2. Bottom Wear
        • 9.5.2.1.1.3. Others
    • 9.5.2.2. Argentina
      • 9.5.2.2.1. By Product (Value)
        • 9.5.2.2.1.1. Top Wear
        • 9.5.2.2.1.2. Bottom Wear
        • 9.5.2.2.1.3. Others
    • 9.5.2.3. Rest of South America
      • 9.5.2.3.1. By Product (Value)
        • 9.5.2.3.1.1. Top Wear
        • 9.5.2.3.1.2. Bottom Wear
        • 9.5.2.3.1.3. Others

10. Middle East & Africa Kids Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Product (Value)
    • 10.2.1.1. Top Wear
    • 10.2.1.2. Bottom Wear
    • 10.2.1.3. Others
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By End-user (Value)
    • 10.3.1.1. Boys
    • 10.3.1.2. Girls
• 10.4. Market Size Estimates and Forecast
  • 10.4.1. By Age Group (Value)
    • 10.4.1.1. Below 5 Years
    • 10.4.1.2. 6-10 Years
    • 10.4.1.3. Above 10 Years
• 10.5. Market Size Estimates and Forecast
  • 10.5.1. By Distribution Channel (Value)
    • 10.5.1.1. Offline
    • 10.5.1.2. Online
  • 10.5.2. By Country (Value)
    • 10.5.2.1. South Africa
      • 10.5.2.1.1. By Product (Value)
        • 10.5.2.1.1.1. Top Wear
        • 10.5.2.1.1.2. Bottom Wear
        • 10.5.2.1.1.3. Others
    • 10.5.2.2. UAE
      • 10.5.2.2.1. By Product (Value)
        • 10.5.2.2.1.1. Top Wear
        • 10.5.2.2.1.2. Bottom Wear
        • 10.5.2.2.1.3. Others
    • 10.5.2.3. Rest of Middle East & Africa
      • 10.5.2.3.1. By Product (Value)
        • 10.5.2.3.1.1. Top Wear
        • 10.5.2.3.1.2. Bottom Wear
        • 10.5.2.3.1.3. Others

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Company Ranking/Market Share Analysis, 2024

12. Company Profiles

• 12.1. Nike (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Adidas (Germany)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. H&M (Sweden)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Zara (Spain)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Gap Inc. (U.S.)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Uniqlo (Japan)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Carter's (U.S.)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. The Children's Place (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Tommy Hilfiger (U.S.)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Under Armour (U.S.)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments