세계의 캐주얼 웨어 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of casual wear Market

The global casual wear market continues to expand as consumers increasingly prioritize comfort, style, and versatility in everyday clothing. In 2024, the market reached USD 624.29 billion, driven by evolving fashion trends, digital-first shopping behaviors, and rising global disposable incomes. The market is projected to grow further to USD 645.22 billion in 2025, eventually reaching USD 839.00 billion by 2032, representing a CAGR of 3.76% from 2025 to 2032. Asia Pacific led the global landscape with a commanding 41.51% market share in 2024, supported by a massive population base, rising middle-class income, and fast-growing fashion-conscious consumer segments across countries like China, India, and Southeast Asia.

The shift toward comfortable apparel-shaped by hybrid work culture, athleisure preferences, and the influence of Gen Z-continues to redefine the apparel industry. Casual wear now spans multiple fashion categories, including streetwear, smart casuals, activewear, and gender-neutral designs. Leading players such as Nike, Adidas, Puma, H&M, and LVMH invest heavily in innovation, sustainable materials, and omnichannel strategies to meet changing consumer expectations.

Market Dynamics

Market Drivers

One of the key factors propelling market growth is the rapid pace of product innovation. Consumers increasingly seek technologically enhanced and performance-oriented apparel. For example, in 2021, Nextile introduced a smart thread technology capable of tracking biometric data such as stretch velocity and bending force, catering to rising demand for integrated fashion-tech products.

Environmental consciousness is also reshaping apparel design. Global brands are shifting toward sustainable fabrics, recycled materials, and durability-focused collections. In June 2024, the U.K. retailer John Lewis launched a 20-piece circular collection featuring recycled content and long-lasting materials-reflecting a wider industry pivot toward eco-responsibility. Furthermore, the massive global demand for activewear post-pandemic continues to support market expansion, as consumers now prefer breathable, moisture-wicking, and UV-protective casual clothing for everyday use.

Market Restraints

Despite strong demand, the casual wear market faces challenges related to climate impact and environmental sustainability. Fast fashion-driven by rapid style cycles and affordable synthetic materials-has significantly increased global textile waste and emissions. According to UNECE, clothing output has doubled in 15 years, contributing heavily to pollution. Synthetic fibers, which account for 65% of all textile materials, are a major source of environmental degradation. These sustainability concerns are prompting regulators and consumers to demand greater responsibility, which can hinder growth for brands dependent on high-volume, low-cost production.

Market Opportunities

Growing emphasis on ethical fashion and sustainability presents major opportunities for market players. Consumers increasingly prefer eco-friendly textiles, ethical labor practices, and transparent sourcing. This trend encourages brands to adopt recycled fabrics, biodegradable dyes, and green manufacturing techniques. Regulatory support for circular fashion and recycling systems further strengthens the opportunity landscape. Brands that prioritize sustainability, fair labor, and transparent supply chains are likely to gain long-term competitive advantages.

Segmentation Insights

By Product

Top wear-including t-shirts, jackets, blouses, dresses, and sweaters-held the largest market share in 2024 and is projected to grow at the fastest rate. Its dominance stems from high purchase frequency, versatility, and increasing demand for performance-enhanced apparel with moisture-wicking and UV-protection features.

Bottom wear-including jeans, leggings, joggers, and shorts-continues to grow due to rising demand for lightweight, flexible fabrics suited for both indoor and outdoor activities.

By Material

The synthetic segment dominated in 2024 due to the widespread use of spandex, polyester, and nylon, which offer durability, flexibility, and moisture-wicking properties.

The cotton segment is poised for substantial growth as consumers seek natural, breathable, and skin-friendly materials with lower environmental impact.

By Distribution Channel

Specialty stores and branded outlets dominated in 2024, supported by rapid retail expansion in India, Brazil, and China. These stores offer personalized experiences and strong brand engagement.

Online retail is projected to grow fastest through 2032 as smartphone usage, digital payments, and social media influence accelerate e-commerce adoption.

Regional Analysis

Asia Pacific

Asia Pacific recorded USD 259.16 billion in 2024, remaining the largest market. Rising working populations, growing women's employment, and increasing online shopping significantly boost demand for casual and athleisure apparel.

North America

North America held 26% of the global share in 2024. The U.S. accounted for 84% of the regional market, driven by strong interest in athleisure, streetwear, and influencer-led fashion trends.

Europe

Europe remains a major fashion hub, with countries like Italy, France, and the U.K. driving demand for premium casual wear and sustainable apparel.

Rest of the World

South America and the Middle East & Africa are witnessing rising demand for fast fashion and athleisure, supported by growing youth populations and increasing fitness activities.

Conclusion

The global casual wear market-valued at USD 624.29 billion in 2024 and projected to reach USD 839.00 billion by 2032-is set for steady expansion driven by lifestyle changes, sustainability movements, technological innovation, and the rising influence of Gen Z. As brands adopt circular fashion, performance fabrics, and digital retail models, the casual wear industry will remain one of the most dynamic segments of the global apparel market.

Segmentation By Product

• Top Wear
• Bottom Wear
• Others

By Material

• Synthetic
• Cotton
• Wool
• Denim
• Satin
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores/Branded Stores
• Department Stores
• Online Retail
• Others

By Geography

• North America (By Product, Material, Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Product, Material, Distribution Channel, and Country)
  • Germany (By Product)
  • U.K. (By Product)
  • France (By Product)
  • Spain (By Product)
  • Italy (By Product)
  • Russia (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Product, Material, Distribution Channel, and Country)
  • China (By Product)
  • Japan (By Product)
  • India (By Product)
  • Australia (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Product, Material, Distribution Channel, and Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Product, Material, Distribution Channel, and Country)
  • South Africa (By Product)
  • UAE (By Product)
  • Rest of Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments

5. Global Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product (Value)
    • 5.2.1.1. Top Wear
    • 5.2.1.2. Bottom Wear
    • 5.2.1.3. Others
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By Material (Value)
    • 5.3.1.1. Synthetic
    • 5.3.1.2. Cotton
    • 5.3.1.3. Wool
    • 5.3.1.4. Denim
    • 5.3.1.5. Satin
    • 5.3.1.6. Others
  • 5.3.2. By Distribution Channel (Value)
    • 5.3.2.1. Supermarkets & Hypermarkets
    • 5.3.2.2. Specialty Stores/Branded Stores
    • 5.3.2.3. Department Stores
    • 5.3.2.4. Online Retail
    • 5.3.2.5. Others
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product (Value)
    • 6.2.1.1. Top Wear
    • 6.2.1.2. Bottom Wear
    • 6.2.1.3. Others
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By Material (Value)
    • 6.3.1.1. Synthetic
    • 6.3.1.2. Cotton
    • 6.3.1.3. Wool
    • 6.3.1.4. Denim
    • 6.3.1.5. Satin
    • 6.3.1.6. Others
  • 6.3.2. By Distribution Channel (Value)
    • 6.3.2.1. Supermarkets & Hypermarkets
    • 6.3.2.2. Specialty Stores/Branded Stores
    • 6.3.2.3. Department Stores
    • 6.3.2.4. Online Retail
    • 6.3.2.5. Others
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By Product (Value)
        • 6.3.3.1.1.1. Top Wear
        • 6.3.3.1.1.2. Bottom Wear
        • 6.3.3.1.1.3. Others
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By Product (Value)
        • 6.3.3.2.1.1. Top Wear
        • 6.3.3.2.1.2. Bottom Wear
        • 6.3.3.2.1.3. Others
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By Product (Value)
        • 6.3.3.3.1.1. Top Wear
        • 6.3.3.3.1.2. Bottom Wear
        • 6.3.3.3.1.3. Others

7. Europe Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product (Value)
    • 7.2.1.1. Top Wear
    • 7.2.1.2. Bottom Wear
    • 7.2.1.3. Others
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By Material (Value)
    • 7.3.1.1. Synthetic
    • 7.3.1.2. Cotton
    • 7.3.1.3. Wool
    • 7.3.1.4. Denim
    • 7.3.1.5. Satin
    • 7.3.1.6. Others
  • 7.3.2. By Distribution Channel (Value)
    • 7.3.2.1. Supermarkets & Hypermarkets
    • 7.3.2.2. Specialty Stores/Branded Stores
    • 7.3.2.3. Department Stores
    • 7.3.2.4. Online Retail
    • 7.3.2.5. Others
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By Product (Value)
        • 7.3.3.1.1.1. Top Wear
        • 7.3.3.1.1.2. Bottom Wear
        • 7.3.3.1.1.3. Others
    • 7.3.3.2. France
      • 7.3.3.2.1. By Product (Value)
        • 7.3.3.2.1.1. Top Wear
        • 7.3.3.2.1.2. Bottom Wear
        • 7.3.3.2.1.3. Others
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By Product (Value)
        • 7.3.3.3.1.1. Top Wear
        • 7.3.3.3.1.2. Bottom Wear
        • 7.3.3.3.1.3. Others
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By Product (Value)
        • 7.3.3.4.1.1. Top Wear
        • 7.3.3.4.1.2. Bottom Wear
        • 7.3.3.4.1.3. Others
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By Product (Value)
        • 7.3.3.5.1.1. Top Wear
        • 7.3.3.5.1.2. Bottom Wear
        • 7.3.3.5.1.3. Others
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By Product (Value)
        • 7.3.3.6.1.1. Top Wear
        • 7.3.3.6.1.2. Bottom Wear
        • 7.3.3.6.1.3. Others
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By Product (Value)
        • 7.3.3.7.1.1. Top Wear
        • 7.3.3.7.1.2. Bottom Wear
        • 7.3.3.7.1.3. Others

8. Asia Pacific Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Product (Value)
    • 8.2.1.1. Top Wear
    • 8.2.1.2. Bottom Wear
    • 8.2.1.3. Others
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By Material (Value)
    • 8.3.1.1. Synthetic
    • 8.3.1.2. Cotton
    • 8.3.1.3. Wool
    • 8.3.1.4. Denim
    • 8.3.1.5. Satin
    • 8.3.1.6. Others
  • 8.3.2. By Distribution Channel (Value)
    • 8.3.2.1. Supermarkets & Hypermarkets
    • 8.3.2.2. Specialty Stores/Branded Stores
    • 8.3.2.3. Department Stores
    • 8.3.2.4. Online Retail
    • 8.3.2.5. Others
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By Product (Value)
        • 8.3.3.1.1.1. Top Wear
        • 8.3.3.1.1.2. Bottom Wear
        • 8.3.3.1.1.3. Others
    • 8.3.3.2. India
      • 8.3.3.2.1. By Product (Value)
        • 8.3.3.2.1.1. Top Wear
        • 8.3.3.2.1.2. Bottom Wear
        • 8.3.3.2.1.3. Others
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By Product (Value)
        • 8.3.3.3.1.1. Top Wear
        • 8.3.3.3.1.2. Bottom Wear
        • 8.3.3.3.1.3. Others
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By Product (Value)
        • 8.3.3.4.1.1. Top Wear
        • 8.3.3.4.1.2. Bottom Wear
        • 8.3.3.4.1.3. Others
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By Product (Value)
        • 8.3.3.5.1.1. Top Wear
        • 8.3.3.5.1.2. Bottom Wear
        • 8.3.3.5.1.3. Others

9. South America Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Product (Value)
    • 9.2.1.1. Top Wear
    • 9.2.1.2. Bottom Wear
    • 9.2.1.3. Others
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By Material (Value)
    • 9.3.1.1. Synthetic
    • 9.3.1.2. Cotton
    • 9.3.1.3. Wool
    • 9.3.1.4. Denim
    • 9.3.1.5. Satin
    • 9.3.1.6. Others
  • 9.3.2. By Distribution Channel (Value)
    • 9.3.2.1. Supermarkets & Hypermarkets
    • 9.3.2.2. Specialty Stores/Branded Stores
    • 9.3.2.3. Department Stores
    • 9.3.2.4. Online Retail
    • 9.3.2.5. Others
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By Product (Value)
        • 9.3.3.1.1.1. Top Wear
        • 9.3.3.1.1.2. Bottom Wear
        • 9.3.3.1.1.3. Others
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By Product (Value)
        • 9.3.3.2.1.1. Top Wear
        • 9.3.3.2.1.2. Bottom Wear
        • 9.3.3.2.1.3. Others
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By Product (Value)
        • 9.3.3.3.1.1. Top Wear
        • 9.3.3.3.1.2. Bottom Wear
        • 9.3.3.3.1.3. Others

10. Middle East & Africa Casual Wear Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Product (Value)
    • 10.2.1.1. Top Wear
    • 10.2.1.2. Bottom Wear
    • 10.2.1.3. Others
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By Material (Value)
    • 10.3.1.1. Synthetic
    • 10.3.1.2. Cotton
    • 10.3.1.3. Wool
    • 10.3.1.4. Denim
    • 10.3.1.5. Satin
    • 10.3.1.6. Others
  • 10.3.2. By Distribution Channel (Value)
    • 10.3.2.1. Supermarkets & Hypermarkets
    • 10.3.2.2. Specialty Stores/Branded Stores
    • 10.3.2.3. Department Stores
    • 10.3.2.4. Online Retail
    • 10.3.2.5. Others
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By Product (Value)
        • 10.3.3.1.1.1. Top Wear
        • 10.3.3.1.1.2. Bottom Wear
        • 10.3.3.1.1.3. Others
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By Product (Value)
        • 10.3.3.2.1.1. Top Wear
        • 10.3.3.2.1.2. Bottom Wear
        • 10.3.3.2.1.3. Others
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By Product (Value)
        • 10.3.3.3.1.1. Top Wear
        • 10.3.3.3.1.2. Bottom Wear
        • 10.3.3.3.1.3. Others

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Casual Wear Market Revenue Share/Ranking Analysis, By Manufacturers, 2023

12. Company Profiles

• 12.1. Adidas AG (Germany)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Nike, Inc (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. PUMA SE (Germany)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Lululemon Athletic Inc. (Canada)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Burberry Group plc (UK)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. The Gap Inc. (U.S.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. H&M (Sweden)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. PVH Corp. (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Kering SA (France)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. PVH Corp. (U.S.)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments