세계의 허브 치약 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of herbal toothpaste Market

The global herbal toothpaste market continues to expand steadily as consumers shift toward natural, chemical-free oral care solutions. According to the 2024 assessment, the market was valued at USD 2.42 billion in 2024 and is projected to increase to USD 2.48 billion in 2025, before reaching USD 3.28 billion by 2032 at a CAGR of 4.03% from 2025 to 2032. Strong growth in demand for herbal and organic personal care ingredients has encouraged manufacturers to develop innovative formulations using natural ingredients such as aloe vera, clove, chamomile, neem, eucalyptus oil, and ginger. These ingredients offer antibacterial, anti-inflammatory, and cleansing benefits, making herbal toothpaste increasingly popular across both developed and emerging economies.

The herbal toothpaste market witnessed notable momentum in Asia Pacific, where regional value rose from USD 873.27 million in 2023 to USD 896.75 million in 2024. Asia Pacific also dominated the global share with 36.78% in 2024, supported by rising disposable incomes, urbanization, growing health awareness, and government-led oral hygiene campaigns.

Market Drivers

One of the major factors driving market expansion is the global rise in oral diseases, including dental caries, gum disease, periodontitis, and oral infections. As per the World Health Organization (WHO), oral diseases are estimated to affect 3.5 billion people annually by 2025. Poor lifestyle habits, including high sugar consumption, tobacco use, excessive alcohol intake, and inadequate hygiene practices, further contribute to increasing demand for effective oral hygiene solutions. Consumers are increasingly turning toward herbal toothpaste due to concerns around the side effects of synthetic chemicals and fluoride found in conventional toothpaste.

The shift toward natural and eco-friendly personal care products is another significant factor fueling market growth. Rising awareness regarding herbal ingredients such as mint, eucalyptus, myrrh, and aloe vera is transforming consumer buying preferences across regions. Increasing literacy rates and the widespread influence of social media platforms have strengthened awareness of the benefits of herbal oral care.

Market Trends

Social media marketing has emerged as a powerful tool for product promotion, with major players such as Dabur, Colgate-Palmolive, Himalaya Wellness, and Unilever deploying targeted digital campaigns to reach consumers. These campaigns highlight the safety, natural origin, and efficacy of herbal formulations. Digital reach has particularly boosted adoption among young adults and urban consumers.

Market Restraints

Despite strong growth prospects, the availability of substitute products-such as whitening toothpaste, fluoride-based toothpaste, and smoker's toothpaste-continues to challenge market expansion. These substitutes are widely available across global retail chains and often positioned at competitive price points, elevating competition. Manufacturers operating in the herbal segment also face higher marketing and distribution costs to maintain visibility amid crowded product categories.

Segmentation Overview

By Form

• Cream Segment: Holds the largest share due to smoother texture, appealing appearance, and consumer familiarity.
• Foams Segment: Expected to register the highest CAGR, driven by growing preference for enhanced mouth-cleaning experiences, especially in developing regions.

By End-User

• Adults: Dominate the market owing to rising cases of oral diseases and higher demand for specialized variants focused on gum health, whitening, and sensitivity.
• Children: Forecast to grow at 5.08% CAGR, supported by increasing preference for chemical-free toothpaste formulations suitable for kids.

By Distribution Channel

• Hypermarkets/Supermarkets: Lead the market due to product diversity, discounts, and strong retail penetration.
• E-Commerce: Expected to grow the fastest, driven by smartphone adoption, online convenience, and doorstep delivery options.

Regional Outlook

North America

Growing health consciousness and increased prevalence of oral diseases are propelling demand. In the U.S., rising cases of oral and oropharyngeal cancer-projected to reach 59,660 cases in 2025-have boosted focus on safer toothpaste alternatives.

Europe

European consumers are shifting rapidly toward natural, environmentally friendly personal care products due to concerns over synthetic chemicals, artificial colorants, and preservatives.

Asia Pacific

The region remains the global leader with 36.78% market share in 2024, driven by rising health awareness, higher expenditures on herbal products, and government-backed oral hygiene programs.

South America & Middle East & Africa

Increasing product availability and enhanced social media outreach by brands like Dabur and Unilever are supporting market penetration.

Conclusion

With the global market expanding from USD 2.42 billion in 2024 to USD 3.28 billion by 2032, the herbal toothpaste industry is poised for sustained growth. Rising consumer preferences for natural ingredients, increasing oral health concerns, and strong regional demand-especially across Asia Pacific-will continue driving market expansion through 2032.

Segmentation By Form

• Cream
• Foams
• Others

By End-User

• Adults
• Children

By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• E-commerce/Online
• Others

By Region

• North America (By Form, End-User, Distribution Channel, and by Country)
  • U.S. (By Form)
  • Canada (By Form)
  • Mexico (By Form)
• Europe (By Form, Form, and by Country)
  • Germany (By Form)
  • France (By Form)
  • Italy (By Form)
  • Spain (By Form)
  • U.K. (By Form)
  • Russia (By Form)
  • Rest of Europe (By Form)
• Asia Pacific (By Form, End-User, Distribution Channel, and by Country)
  • China (By Form)
  • India (By Form)
  • Japan (By Form)
  • Australia (By Form)
  • Rest of Asia Pacific (By Form)
• South America (By Form, End-User, Distribution Channel, and by Country)
  • Brazil (By Form)
  • Argentina (By Form)
  • Rest of South America (By Form)
• Middle East and Africa (By Form, End-User, Distribution Channel, and by Country)
  • South Africa (By Form)
  • UAE (By Form)
  • Rest of the Middle East and Africa (By Form)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Impact of Tariffs on the Market
• 4.3. Industry SWOT Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Supply Chain Analysis
• 4.6. Regulatory Framework
• 4.7. Recent Technological Advancements

5. Global Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Form
  • 5.2.1. Creams
  • 5.2.2. Foams
  • 5.2.3. Others
• 5.3. Market Analysis, Insights and Forecast - By End-User
  • 5.3.1. Adults
  • 5.3.2. Children
• 5.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.4.1. Hypermarket/Supermarket
  • 5.4.2. Convenience Stores
  • 5.4.3. E-commerce/Online
  • 5.4.4. Others
• 5.5. By Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Form
  • 6.2.1. Creams
  • 6.2.2. Foams
  • 6.2.3. Others
• 6.3. Market Analysis, Insights and Forecast - By End-User
  • 6.3.1. Adults
  • 6.3.2. Children
• 6.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.4.1. Hypermarket/Supermarket
  • 6.4.2. Convenience Stores
  • 6.4.3. E-commerce/Online
  • 6.4.4. Others
• 6.5. By Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S.
    • 6.5.1.1. Market Analysis, by Form
      • 6.5.1.1.1. Creams
      • 6.5.1.1.2. Foams
      • 6.5.1.1.3. Others
  • 6.5.2. Canada
    • 6.5.2.1. Market Analysis, by Form
      • 6.5.2.1.1. Creams
      • 6.5.2.1.2. Foams
      • 6.5.2.1.3. Others
  • 6.5.3. Mexico
    • 6.5.3.1. Market Analysis, by Form
      • 6.5.3.1.1. Creams
      • 6.5.3.1.2. Foams
      • 6.5.3.1.3. Others

7. Europe Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Form
  • 7.2.1. Creams
  • 7.2.2. Foams
  • 7.2.3. Others
• 7.3. Market Analysis, Insights and Forecast - By End-User
  • 7.3.1. Adults
  • 7.3.2. Children
• 7.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.4.1. Hypermarket/Supermarket
  • 7.4.2. Convenience Stores
  • 7.4.3. E-commerce/Online
  • 7.4.4. Others
• 7.5. By Market Analysis, Insights and Forecast - By Country
  • 7.5.1. Germany
    • 7.5.1.1. Market Analysis, by Form
      • 7.5.1.1.1. Creams
      • 7.5.1.1.2. Foams
      • 7.5.1.1.3. Others
  • 7.5.2. France
    • 7.5.2.1. Market Analysis, by Form
      • 7.5.2.1.1. Creams
      • 7.5.2.1.2. Foams
      • 7.5.2.1.3. Others
  • 7.5.3. Spain
    • 7.5.3.1. Market Analysis, by Form
      • 7.5.3.1.1. Creams
      • 7.5.3.1.2. Foams
      • 7.5.3.1.3. Others
  • 7.5.4. Italy
    • 7.5.4.1. Market Analysis, by Form
      • 7.5.4.1.1. Creams
      • 7.5.4.1.2. Foams
      • 7.5.4.1.3. Others
  • 7.5.5. U.K.
    • 7.5.5.1. Market Analysis, by Form
      • 7.5.5.1.1. Creams
      • 7.5.5.1.2. Foams
      • 7.5.5.1.3. Others
  • 7.5.6. Russia
    • 7.5.6.1. Market Analysis, by Form
      • 7.5.6.1.1. Creams
      • 7.5.6.1.2. Foams
      • 7.5.6.1.3. Others
  • 7.5.7. Rest of Europe
    • 7.5.7.1. Market Analysis, by Form
      • 7.5.7.1.1. Creams
      • 7.5.7.1.2. Foams
      • 7.5.7.1.3. Others

8. Asia Pacific Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Form
  • 8.2.1. Creams
  • 8.2.2. Foams
  • 8.2.3. Others
• 8.3. Market Analysis, Insights and Forecast - By End-User
  • 8.3.1. Adults
  • 8.3.2. Children
• 8.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.4.1. Hypermarket/Supermarket
  • 8.4.2. Convenience Stores
  • 8.4.3. E-commerce/Online
  • 8.4.4. Others
• 8.5. By Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China
    • 8.5.1.1. Market Analysis, by Form
      • 8.5.1.1.1. Creams
      • 8.5.1.1.2. Foams
      • 8.5.1.1.3. Others
  • 8.5.2. India
    • 8.5.2.1. Market Analysis, by Form
      • 8.5.2.1.1. Creams
      • 8.5.2.1.2. Foams
      • 8.5.2.1.3. Others
  • 8.5.3. Japan
    • 8.5.3.1. Market Analysis, by Form
      • 8.5.3.1.1. Creams
      • 8.5.3.1.2. Foams
      • 8.5.3.1.3. Others
  • 8.5.4. Australia
    • 8.5.4.1. Market Analysis, by Form
      • 8.5.4.1.1. Creams
      • 8.5.4.1.2. Foams
      • 8.5.4.1.3. Others
  • 8.5.5. Rest of Asia Pacific
    • 8.5.5.1. Market Analysis, by Form
      • 8.5.5.1.1. Creams
      • 8.5.5.1.2. Foams
      • 8.5.5.1.3. Others

9. South America Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Form
  • 9.2.1. Creams
  • 9.2.2. Foams
  • 9.2.3. Others
• 9.3. Market Analysis, Insights and Forecast - By End-User
  • 9.3.1. Adults
  • 9.3.2. Children
• 9.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.4.1. Hypermarket/Supermarket
  • 9.4.2. Convenience Stores
  • 9.4.3. E-commerce/Online
  • 9.4.4. Others
• 9.5. By Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil
    • 9.5.1.1. Market Analysis, by Form
      • 9.5.1.1.1. Creams
      • 9.5.1.1.2. Foams
      • 9.5.1.1.3. Others
  • 9.5.2. Argentina
    • 9.5.2.1. Market Analysis, by Form
      • 9.5.2.1.1. Creams
      • 9.5.2.1.2. Foams
      • 9.5.2.1.3. Others
  • 9.5.3. Rest of South America
    • 9.5.3.1. Market Analysis, by Form
      • 9.5.3.1.1. Creams
      • 9.5.3.1.2. Foams
      • 9.5.3.1.3. Others

10. Middle East & Africa Herbal Toothpaste Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Form
  • 10.2.1. Creams
  • 10.2.2. Foams
  • 10.2.3. Others
• 10.3. Market Analysis, Insights and Forecast - By End-User
  • 10.3.1. Adults
  • 10.3.2. Children
• 10.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.4.1. Hypermarket/Supermarket
  • 10.4.2. Convenience Stores
  • 10.4.3. E-commerce/Online
  • 10.4.4. Others
• 10.5. By Market Analysis, Insights and Forecast - By Country
  • 10.5.1. UAE
    • 10.5.1.1. Market Analysis, by Form
      • 10.5.1.1.1. Creams
      • 10.5.1.1.2. Foams
      • 10.5.1.1.3. Others
  • 10.5.2. South Africa
    • 10.5.2.1. Market Analysis, by Form
      • 10.5.2.1.1. Creams
      • 10.5.2.1.2. Foams
      • 10.5.2.1.3. Others
  • 10.5.3. Rest of Middle East & Africa
    • 10.5.3.1. Market Analysis, by Form
      • 10.5.3.1.1. Creams
      • 10.5.3.1.2. Foams
      • 10.5.3.1.3. Others

11. Competitive Landscape

• 11.1. Herbal Toothpaste Market, Most Adopted Strategies, 2020-2024
• 11.2. Ranking Analysis, 2024

12. Company Profiles

• 12.1. Colgate-Palmolive Company
  • 12.1.1. Company Overview
  • 12.1.2. Business Overview
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
  • 12.1.6. SWOT Analysis
• 12.2. Himalaya Wellness Company
  • 12.2.1. Company Overview
  • 12.2.2. Business Overview
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
  • 12.2.6. SWOT Analysis
• 12.3. Dabur
  • 12.3.1. Company Overview
  • 12.3.2. Business Overview
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
  • 12.3.6. SWOT Analysis
• 12.4. Unilever
  • 12.4.1. Company Overview
  • 12.4.2. Business Overview
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
  • 12.4.6. SWOT Analysis
• 12.5. Patanjali Ayurved Limited
  • 12.5.1. Company Overview
  • 12.5.2. Business Overview
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
  • 12.5.6. SWOT Analysis
• 12.6. Orchid Lifesciences
  • 12.6.1. Company Overview
  • 12.6.2. Business Overview
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
  • 12.6.6. SWOT Analysis
• 12.7. Haleon Group of Companies (Sensodyne)
  • 12.7.1. Company Overview
  • 12.7.2. Business Overview
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
  • 12.7.6. SWOT Analysis
• 12.8. Amway Corp
  • 12.8.1. Company Overview
  • 12.8.2. Business Overview
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
  • 12.8.6. SWOT Analysis
• 12.9. Edinora
  • 12.9.1. Company Overview
  • 12.9.2. Business Overview
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
  • 12.9.6. SWOT Analysis
• 12.10. HCP Wellness Private Limited
  • 12.10.1. Company Overview
  • 12.10.2. Business Overview
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments
  • 12.10.6. SWOT Analysis

13. Strategic Recommendations