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Herbal Toothcare Market Report by Type (Toothpaste, Toothpowder, Mouth Wash), Sales Channel (Supermarkets and Hypermarkets, Independent Stores, Specialty Stores, Online Stores, and Others), and Region 2025-2033

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    • Amway Corporation
    • Colgate-Palmolive Company
    • Dabur Ltd.
    • Davids Natural Toothpaste
    • Dental Herb Company
    • GSK plc
    • Himalaya Wellness Company
    • Patanjali Ayurved
    • Vicco Laboratories
LSH

The global herbal toothcare market size reached USD 2.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.07% during 2025-2033. The rising consciousness regarding dental health, growing demand for natural ingredients in toothcare products, and continual development in the healthcare infrastructure represent some of the key factors driving the market.

Herbal toothcare is an approach in the field of dental hygiene that focuses on using natural ingredients to help maintain oral health. It is based on a holistic method of caring for the teeth, gums, and entire mouth. It uses natural, plant-based ingredients, including herbs, plants, and minerals, to help prevent decay, reduce plaque build-up, and freshen the breath. Herbal toothcare products often contain spearmint, peppermint, clove, and tea tree oil, which have been used for centuries to help promote oral health in a natural way. Additionally, it aims to strengthen the body's natural defense against decay and gum disease rather than just treating symptoms. It is used alongside traditional dental hygiene methods, such as brushing and flossing, to help promote better oral health and is also utilized as an alternative to harsh chemical-based dental products. Some of the commonly adopted herbal toothcare products include toothpaste, mouthwash, and even chewing gum that are generally gentle, safe, and free from potentially irritating or harmful chemicals.

Herbal Toothcare Market Trends:

The escalating demand for natural ingredients among the masses majorly drives the global market. Since consumers are aware of the potential health benefits of natural ingredients, that has led to a shifting preference toward natural alternatives over traditional chemical-based products, which is contributing to the sales of herbal toothcare products. This has encouraged numerous leading players to heavily invest in the launching of a wide variety of herbal toothcare products is significantly supporting the market. Along with this, the growing preference for following sustainable and ethical practices is also positively influencing the market on the global level as herbal toothcare products meet this demand since they are manufactured from plant-based ingredients that are sustainably sourced. In addition, the easy accessibility of herbal toothcare products through various digital sources and offline retail outlets is favoring the demand. Furthermore, the escalating investments in aggressive marketing strategies, celebrity endorsements and promotional campaigns are creating a positive market outlook. Some of the other factors driving the market include continual improvements in the healthcare industry and extensive research and development (R&D) activities conducted by key players to introduce improved product variants.

Key Market Segmentation:

Type Insights:

  • Toothpaste
  • Toothpowder
  • Mouth Wash

Sales Channel Insights:

  • Supermarkets and Hypermarkets
  • Independent Stores
  • Specialty Stores
  • Online Stores
  • Others

Regional Insights:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
  • The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for herbal toothcare. Some of the factors driving the Asia Pacific herbal toothcare market included the rising disposable income, the presence of large players, and growing health consciousness, etc.

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the global herbal toothcare market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amway Corporation, Colgate-Palmolive Company, Dabur Ltd., Davids Natural Toothpaste, Dental Herb Company, GSK plc, Himalaya Wellness Company, Patanjali Ayurved and Vicco Laboratories.

Key Questions Answered in This Report

  • 1.How big is the global herbal toothcare market?
  • 2.What is the expected growth rate of the global herbal toothcare market during 2025-2033?
  • 3.What are the key factors driving the global herbal toothcare market?
  • 4.What has been the impact of COVID-19 on the global herbal toothcare market?
  • 5.What is the breakup of the global herbal toothcare market based on the type?
  • 6.What is the breakup of the global herbal toothcare market based on the sales channel?
  • 7.What are the key regions in the global herbal toothcare market?
  • 8.Who are the key players/companies in the global herbal toothcare market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Herbal Toothcare Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothpowder
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Mouth Wash
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Sales Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Independent Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Specialty Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amway Corporation
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 SWOT Analysis
    • 13.3.2 Colgate-Palmolive Company
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Dabur Ltd.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Davids Natural Toothpaste
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Dental Herb Company
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 GSK plc
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Himalaya Wellness Company
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Patanjali Ayurved
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Vicco Laboratories
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
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