세계의 게임 엔진 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of game engine Market

The global game engine market continues to expand rapidly as gaming evolves into a mainstream entertainment and enterprise tool. According to the latest industry assessment, the market was valued at USD 3.04 billion in 2024, reflecting strong global demand for high-performance, feature-rich engines. By 2025, the market is projected to reach USD 3.43 billion, advancing steadily toward a significant expansion to USD 8.42 billion by 2032. With a solid CAGR of 13.7% during the forecast period, the market demonstrates robust potential driven by immersive technologies, rising gaming adoption, and new-generation interactive applications. North America led the global landscape with a 36.18% share in 2024, underscoring the region's dominance in game development, advanced technology adoption, and strong consumer demand.

Game engines-software frameworks that streamline video game creation-have evolved into essential tools not only for gaming but also for digital simulation, training, virtual production, and AR/VR experiences. Developers rely on engines such as Unity Technologies, Epic Games' Unreal Engine, Crytek, Godot Engine, and proprietary tools to build games efficiently while focusing on creativity and gameplay mechanics. According to a 2023 6Sense survey, Unity powered 27.2% of global games, while Epic Games held 16.2%, highlighting their strong market presence.

Market Growth Drivers

The expansion of the global gaming population is one of the strongest contributors to market growth. Gaming adoption increased across all age groups due to improved technology, esports expansion, and the rise of live streaming and social gaming communities. Growing demand for realistic environments, physics-based interactions, and cinematic-quality visuals accelerates the development of advanced engines that support 3D rendering, ray tracing, and AR/VR integration. Partnerships and technical advancements further boost adoption; for example, in December 2023, Godot Engine partnered with Google and The Forge to enhance mobile game optimization.

The COVID-19 pandemic also positively influenced market growth as global screen time surged and remote lifestyles boosted gaming consumption. This increased demand for engines such as Unity and Unreal to power mobile games, console titles, virtual events, and online learning experiences.

Impact of Generative AI

Generative AI is revolutionizing the game engine ecosystem by automating asset creation, world-building, sound design, and testing. Developers can now produce complex environments, character models, and adaptive audio with significantly reduced timelines. Tools such as NVIDIA ACE, launched in August 2024, integrate generative AI to create advanced digital human interactions, with Mecha BREAK becoming the first game to adopt this technology.

Market Challenges

High-performance game engines require powerful hardware, which limits adoption in low-end devices across emerging markets. Open-source alternatives such as Godot, which offer free customization, create pricing pressure for commercial vendors such as Unity and Unreal. An industry survey revealed that 85% of game engines priced outside major players cost under USD 19.99, intensifying market competition. Additionally, rising game complexity increases development costs, posing challenges for small studios.

Opportunities Ahead

Game engines are expanding beyond entertainment into healthcare, automotive design, real estate visualization, virtual production, and education, creating significant new revenue streams. The global push toward the metaverse, led by Meta, Microsoft, and Epic Games, will rely heavily on real-time 3D engines to create immersive, interconnected virtual ecosystems.

Regional Market Outlook

North America dominated with a USD 1.10 billion market size in 2024, supported by major studios such as EA, Rockstar, and Epic Games. The U.S. alone is expected to reach USD 0.86 billion in 2025, driven by strong mobile gaming growth and widespread adoption of Unity and Unreal in universities and training programs.

Asia Pacific is set to be the second-largest regional market, with a USD 0.83 billion valuation in 2025. Strong smartphone penetration, booming esports culture, and rapid mobile game development in China, Japan, and South Korea fuel regional expansion.

Europe reached an estimated USD 0.79 billion in 2025, supported by renowned studios including Ubisoft, CD Projekt Red, and Remedy Entertainment, and rising indie game development powered by cost-effective engines such as Godot.

Conclusion

With the market rising from USD 3.04 billion in 2024 to a projected USD 8.42 billion by 2032, the game engine industry is set for transformative growth. Generative AI, metaverse integration, AR/VR applications, and global gaming expansion will continue to push the boundaries of real-time interactive development, securing game engines as core tools for the digital future.

Segmentation By Type

• 2D Game Engines
• 3D Game Engines
• Others (2.5D Game Engines)

By Genre

• Multiplayer Online Battle Arena
• Action and Adventure
• Shooting Games
• Real-time Strategy
• Role-playing Games
• Simulation & Sports
• Others (Puzzle Games, Horror Games, etc.)

By Platform

• Mobile
• Console
• Computer
• Others (TV, Arcades, etc.)

By Region

• North America (By Type, By Genre, By Platform, and By Country)
  • U.S.
  • Canada
  • Mexico
• South America (By Type, By Genre, By Platform, and By Country)
  • Brazil
  • Argentina
  • Rest of South America
• Europe (By Type, By Genre, By Platform, and By Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Middle East & Africa (By Type, By Genre, By Platform, and By Country)
  • Turkey
  • Israel
  • GCC
  • North Africa
  • South Africa
  • Rest of Middle East & Africa
• Asia Pacific (By Type, By Genre, By Platform, and By Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of Asia Pacific

Companies Profiled in the Report Unity Technologies (U.S.), Epic Games, Inc. (U.S.), RPG Maker (U.S.), AppOnboard, Inc. (U.S.), Cocos (China), Clickteam (France), Crytek GmbH (Germany), GameSalad (U.S.), YoYo Games Ltd. (U.K.), Stencyl LLC (U.S.), etc.

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Game Engine Market Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 5.1. Key Findings
• 5.2. By Type (USD)
  • 5.2.1. 2D Game Engines
  • 5.2.2. 3D Game Engines
  • 5.2.3. Others (2.5D Game Engines, etc.)
• 5.3. By Genre (USD)
  • 5.3.1. Multiplayer Online Battle Arena
  • 5.3.2. Action and Adventure
  • 5.3.3. Shooting Games
  • 5.3.4. Real-time Strategy
  • 5.3.5. Role-playing Games
  • 5.3.6. Simulation & Sports
  • 5.3.7. Others (Puzzle Games, Horror Games, etc.)
• 5.4. By Platform (USD)
  • 5.4.1. Mobile
  • 5.4.2. Console
  • 5.4.3. Computer
  • 5.4.4. Others (TV, Arcades, etc.)
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 6.1. Key Findings
• 6.2. By Type (USD)
  • 6.2.1. 2D Game Engines
  • 6.2.2. 3D Game Engines
  • 6.2.3. Others (2.5D Game Engines, etc.)
• 6.3. By Genre (USD)
  • 6.3.1. Multiplayer Online Battle Arena
  • 6.3.2. Action and Adventure
  • 6.3.3. Shooting Games
  • 6.3.4. Real-time Strategy
  • 6.3.5. Role-playing Games
  • 6.3.6. Simulation & Sports
  • 6.3.7. Others (Puzzle Games, Horror Games, etc.)
• 6.4. By Platform (USD)
  • 6.4.1. Mobile
  • 6.4.2. Console
  • 6.4.3. Computer
  • 6.4.4. Others (TV, Arcades, etc.)
• 6.5. By Country (USD)
  • 6.5.1. United States
  • 6.5.2. Canada
  • 6.5.3. Mexico

7. South America Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 7.1. Key Findings
• 7.2. By Type (USD)
  • 7.2.1. 2D Game Engines
  • 7.2.2. 3D Game Engines
  • 7.2.3. Others (2.5D Game Engines, etc.)
• 7.3. By Genre (USD)
  • 7.3.1. Multiplayer Online Battle Arena
  • 7.3.2. Action and Adventure
  • 7.3.3. Shooting Games
  • 7.3.4. Real-time Strategy
  • 7.3.5. Role-playing Games
  • 7.3.6. Simulation & Sports
  • 7.3.7. Others (Puzzle Games, Horror Games, etc.)
• 7.4. By Platform (USD)
  • 7.4.1. Mobile
  • 7.4.2. Console
  • 7.4.3. Computer
  • 7.4.4. Others (TV, Arcades, etc.)
• 7.5. By Country (USD)
  • 7.5.1. Brazil
  • 7.5.2. Argentina
  • 7.5.3. Rest of South America

8. Europe Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 8.1. Key Findings
• 8.2. By Type (USD)
  • 8.2.1. 2D Game Engines
  • 8.2.2. 3D Game Engines
  • 8.2.3. Others (2.5D Game Engines, etc.)
• 8.3. By Genre (USD)
  • 8.3.1. Multiplayer Online Battle Arena
  • 8.3.2. Action and Adventure
  • 8.3.3. Shooting Games
  • 8.3.4. Real-time Strategy
  • 8.3.5. Role-playing Games
  • 8.3.6. Simulation & Sports
  • 8.3.7. Others (Puzzle Games, Horror Games, etc.)
• 8.4. By Platform (USD)
  • 8.4.1. Mobile
  • 8.4.2. Console
  • 8.4.3. Computer
  • 8.4.4. Others (TV, Arcades, etc.)
• 8.5. By Country (USD)
  • 8.5.1. United Kingdom
  • 8.5.2. Germany
  • 8.5.3. France
  • 8.5.4. Italy
  • 8.5.5. Spain
  • 8.5.6. Russia
  • 8.5.7. Benelux
  • 8.5.8. Nordics
  • 8.5.9. Rest of Europe

9. Middle East & Africa Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 9.1. Key Findings
• 9.2. By Type (USD)
  • 9.2.1. 2D Game Engines
  • 9.2.2. 3D Game Engines
  • 9.2.3. Others (2.5D Game Engines, etc.)
• 9.3. By Genre (USD)
  • 9.3.1. Multiplayer Online Battle Arena
  • 9.3.2. Action and Adventure
  • 9.3.3. Shooting Games
  • 9.3.4. Real-time Strategy
  • 9.3.5. Role-playing Games
  • 9.3.6. Simulation & Sports
  • 9.3.7. Others (Puzzle Games, Horror Games, etc.)
• 9.4. By Platform (USD)
  • 9.4.1. Mobile
  • 9.4.2. Console
  • 9.4.3. Computer
  • 9.4.4. Others (TV, Arcades, etc.)
• 9.5. By Country (USD)
  • 9.5.1. Turkey
  • 9.5.2. Israel
  • 9.5.3. GCC
  • 9.5.4. North Africa
  • 9.5.5. South Africa
  • 9.5.6. Rest of MEA

10. Asia Pacific Game Engine Market Size Estimates and Forecasts, By Segments, 2019-2032

• 10.1. Key Findings
• 10.2. By Type (USD)
  • 10.2.1. 2D Game Engines
  • 10.2.2. 3D Game Engines
  • 10.2.3. Others (2.5D Game Engines, etc.)
• 10.3. By Genre (USD)
  • 10.3.1. Multiplayer Online Battle Arena
  • 10.3.2. Action and Adventure
  • 10.3.3. Shooting Games
  • 10.3.4. Real-time Strategy
  • 10.3.5. Role-playing Games
  • 10.3.6. Simulation & Sports
  • 10.3.7. Others (Puzzle Games, Horror Games, etc.)
• 10.4. By Platform (USD)
  • 10.4.1. Mobile
  • 10.4.2. Console
  • 10.4.3. Computer
  • 10.4.4. Others (TV, Arcades, etc.)
• 10.5. By Country (USD)
  • 10.5.1. China
  • 10.5.2. India
  • 10.5.3. Japan
  • 10.5.4. South Korea
  • 10.5.5. ASEAN
  • 10.5.6. Oceania
  • 10.5.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Unity Technologies
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Epic Games, Inc.
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. RPG Maker
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. AppOnboard, Inc.
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Cocos
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Clickteam
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Crytek GmbH
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. GameSalad
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Stencyl LLC
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. YoYo Games Ltd. (GameMaker Studio 2)
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways