스카프 및 숄 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of scarves & shawls Market

The global scarves & shawls market continues to strengthen as evolving fashion trends, rising disposable incomes, and cultural significance drive consumer demand worldwide. According to the latest analysis, the market reached USD 24.72 billion in 2024, reflecting a steady post-pandemic recovery and growing interest in premium apparel accessories. By 2025, the market is projected to rise to USD 26.22 billion, supported by increasing adoption of luxurious fabrics, expanding retail networks, and rising personalization trends. Looking ahead, the market is expected to reach USD 45.88 billion by 2032, demonstrating a strong long-term expansion driven by fashion innovation, tourism, and cultural wear.

Scarves and shawls remain essential accessories globally due to their versatility, aesthetic appeal, and practicality. These items are crafted using a range of materials including silk, wool, pashmina, cashmere, cotton, and synthetic fibers. Their use varies from functional winter wear to decorative and ceremonial attire, making them a staple in global fashion markets.

Market Overview and Regional Highlights

In 2024, Asia Pacific dominated the global market with a 37.86% share, largely due to cultural traditions, rising incomes, and a rapidly expanding population. Countries including India, China, South Korea, and Japan contribute significantly, with shawls and scarves often used in daily wear, festive occasions, and as souvenirs in thriving tourism markets. Japan alone is expected to reach USD 1,852.93 million by 2025, reflecting strong fashion-driven consumer spending.

North America is projected to grow steadily owing to heightened awareness of appearance, gender-neutral fashion trends, and high product availability through offline and online channels. Meanwhile, Europe is expected to expand at a CAGR of 8.40% from 2025 to 2032, driven by rising demand for artisanal, ethnic, and handmade designs and strong cultural appreciation for premium accessories.

South America and the Middle East & Africa are set for positive growth due to improving economic conditions, expanding access to luxury brands, and cultural preferences-especially in Middle Eastern countries where scarves and shawls are widely used among both men and women.

Key Factors Driving Market Growth

The market's rise from USD 24.72 billion in 2024 to USD 45.88 billion by 2032 is supported by several major growth drivers:

1. Increasing Demand for Personalized and Customized Products

Customization continues to reshape consumer expectations. Individuals increasingly want accessories that reflect their personal style, enabling choices in color, size, patterns, embroidery, and monogramming. Personalized scarves and shawls also serve as premium gifting options, significantly boosting market demand.

2. Government Support for Textile and Handicraft Industries

Many governments actively promote indigenous craftsmanship through subsidies, training programs, cultural festivals, and export incentives. For example, India doubled wages for women producing handmade pashmina shawls and introduced MSP support for GI-certified shawls-strengthening local craftsmanship and expanding global reach.

3. Rising Popularity of Innovative Fabrics

Microfiber, UV-protective fabrics, and moisture-wicking materials are becoming popular, especially for active-wear scarves. Performance textiles that adapt to temperature changes appeal to consumers seeking versatile fashion accessories suitable for varying weather conditions.

4. Growth in Luxury and Handcrafted Segments

Handmade silk, pashmina, and cashmere shawls are gaining traction among affluent consumers globally. Craft-based and artisanal designs reflect cultural heritage, encouraging premium product consumption in both domestic and international markets.

Market Segmentation Insights

The silk segment is expected to hold 32.91% of the market in 2025, driven by its luxurious feel, elegant drape, and strong appeal in both premium and everyday fashion. Wool-based shawls also show strong growth, especially in colder regions such as Europe and North America.

By product, scarves are projected to generate USD 14.63 billion in 2025, owing to their widespread use in daily wear, sports activities, and protection against heat, dust, and UV exposure. Shawls maintain strong demand due to cultural traditions and growing tourism interest in hand-woven souvenirs.

Women remain the dominant end-user group, supported by rising workforce participation, increasing fashion consciousness, and broader access to product varieties. The men's segment, however, is growing steadily as modern designs, patterns, and functional shawl features encourage wider adoption.

Conclusion

The scarves & shawls market demonstrates robust long-term potential, increasing from USD 24.72 billion in 2024 to USD 26.22 billion in 2025, and projected to reach USD 45.88 billion by 2032. Cultural relevance, rising luxury demand, innovative fabrics, tourism, and government support continue to strengthen the industry globally. As fashion trends evolve, manufacturers and designers are expected to innovate further, keeping scarves and shawls timeless accessories across all demographics.

Segmentation By Material

• Wool
• Silk
• Cotton
• Others

By Product

• Scarves
• Shawls

By End-user

• Men
• Women

By Distribution Channel

• Offline Stores
• Online Stores

By Region

• North America (By Material, Product, By End-user, Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Material, Product, By End-user, Distribution Channel, and Country)
  • Germany (By Product)
  • U.K (By Product)
  • France (By Product)
  • Italy (By Product)
  • Spain (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Material, Product, By End-user, Distribution Channel, and Country)
  • China (By Product)
  • India (By Product)
  • Japan (By Product)
  • South Korea (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Material, Product, By End-user, Distribution Channel, and Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Material, Product, By End-user, Distribution Channel, and Country)
  • UAE (By Product)
  • Saudi Arabia (By Product)
  • Rest of the Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain & Regulatory Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Technological Advancements

5. Global Scarves & Shawls Market Analysis, Insights, and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Material
  • 5.2.1. Wool
  • 5.2.2. Silk
  • 5.2.3. Cotton
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By Product
  • 5.3.1. Scarves
  • 5.3.2. Shawls
• 5.4. Market Analysis, Insights and Forecast - By End User
  • 5.4.1. Men
  • 5.4.2. Women
• 5.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.5.1. Offline Stores
  • 5.5.2. Online Stores
• 5.6. Market Analysis, Insights and Forecast - By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. South America
  • 5.6.5. Middle East & Africa

6. North America Scarves & Shawls Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Material
  • 6.2.1. Wool
  • 6.2.2. Silk
  • 6.2.3. Cotton
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By Product
  • 6.3.1. Scarves
  • 6.3.2. Shawls
• 6.4. Market Analysis, Insights and Forecast - By End User
  • 6.4.1. Men
  • 6.4.2. Women
• 6.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.5.1. Offline Stores
  • 6.5.2. Online Stores
• 6.6. Market Analysis, Insights and Forecast - By Country
  • 6.6.1. U.S.
    • 6.6.1.1. By Product
      • 6.6.1.1.1. Scarves
      • 6.6.1.1.2. Shawls
  • 6.6.2. Canada
    • 6.6.2.1. By Product
      • 6.6.2.1.1. Scarves
      • 6.6.2.1.2. Shawls
  • 6.6.3. Mexico
    • 6.6.3.1. By Product
      • 6.6.3.1.1. Scarves
      • 6.6.3.1.2. Shawls

7. Europe Scarves & Shawls Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Material
  • 7.2.1. Wool
  • 7.2.2. Silk
  • 7.2.3. Cotton
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By Product
  • 7.3.1. Scarves
  • 7.3.2. Shawls
• 7.4. Market Analysis, Insights and Forecast - By End User
  • 7.4.1. Men
  • 7.4.2. Women
• 7.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.5.1. Offline Stores
  • 7.5.2. Online Stores
• 7.6. Market Analysis, Insights and Forecast - By Country
  • 7.6.1. Germany
    • 7.6.1.1. By Product
      • 7.6.1.1.1. Scarves
      • 7.6.1.1.2. Shawls
  • 7.6.2. France
    • 7.6.2.1. By Product
      • 7.6.2.1.1. Scarves
      • 7.6.2.1.2. Shawls
  • 7.6.3. Italy
    • 7.6.3.1. By Product
      • 7.6.3.1.1. Scarves
      • 7.6.3.1.2. Shawls
  • 7.6.4. Spain
    • 7.6.4.1. By Product
      • 7.6.4.1.1. Scarves
      • 7.6.4.1.2. Shawls
  • 7.6.5. U.K.
    • 7.6.5.1. By Product
      • 7.6.5.1.1. Scarves
      • 7.6.5.1.2. Shawls
  • 7.6.6. Russia
    • 7.6.6.1. By Product
      • 7.6.6.1.1. Scarves
      • 7.6.6.1.2. Shawls
  • 7.6.7. Rest of Europe
    • 7.6.7.1. By Product
      • 7.6.7.1.1. Scarves
      • 7.6.7.1.2. Shawls

8. Asia-Pacific Scarves & Shawls Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Material
  • 8.2.1. Wool
  • 8.2.2. Silk
  • 8.2.3. Cotton
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By Product
  • 8.3.1. Scarves
  • 8.3.2. Shawls
• 8.4. Market Analysis, Insights and Forecast - By End User
  • 8.4.1. Men
  • 8.4.2. Women
• 8.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.5.1. Offline Stores
  • 8.5.2. Online Stores
• 8.6. Market Analysis, Insights and Forecast - By Country
  • 8.6.1. China
    • 8.6.1.1. By Product
      • 8.6.1.1.1. Scarves
      • 8.6.1.1.2. Shawls
    • 8.6.1.2. India
    • 8.6.1.3. By Product
      • 8.6.1.3.1. Scarves
      • 8.6.1.3.2. Shawls
  • 8.6.2. Japan
    • 8.6.2.1. By Product
      • 8.6.2.1.1. Scarves
      • 8.6.2.1.2. Shawls
  • 8.6.3. South Korea
    • 8.6.3.1. By Product
      • 8.6.3.1.1. Scarves
      • 8.6.3.1.2. Shawls
  • 8.6.4. Rest of Asia Pacific
    • 8.6.4.1. By Product
      • 8.6.4.1.1. Scarves
      • 8.6.4.1.2. Shawls

9. South America Scarves & Shawls Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Material
  • 9.2.1. Wool
  • 9.2.2. Silk
  • 9.2.3. Cotton
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By Product
  • 9.3.1. Scarves
  • 9.3.2. Shawls
• 9.4. Market Analysis, Insights and Forecast - By End User
  • 9.4.1. Men
  • 9.4.2. Women
• 9.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.5.1. Offline Stores
  • 9.5.2. Online Stores
• 9.6. Market Analysis, Insights and Forecast - By Country
  • 9.6.1. Brazil
    • 9.6.1.1. By Product
      • 9.6.1.1.1. Scarves
      • 9.6.1.1.2. Shawls
  • 9.6.2. Argentina
    • 9.6.2.1. By Product
      • 9.6.2.1.1. Scarves
      • 9.6.2.1.2. Shawls
  • 9.6.3. Rest of South America
    • 9.6.3.1. By Product
      • 9.6.3.1.1. Scarves
      • 9.6.3.1.2. Shawls

10. Middle East & Africa Scarves & Shawls Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Material
  • 10.2.1. Wool
  • 10.2.2. Silk
  • 10.2.3. Cotton
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By Product
  • 10.3.1. Scarves
  • 10.3.2. Shawls
• 10.4. Market Analysis, Insights and Forecast - By End User
  • 10.4.1. Men
  • 10.4.2. Women
• 10.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.5.1. Offline Stores
  • 10.5.2. Online Stores
• 10.6. Market Analysis, Insights and Forecast - By Country
  • 10.6.1. UAE
    • 10.6.1.1. By Product
      • 10.6.1.1.1. Scarves
      • 10.6.1.1.2. Shawls
  • 10.6.2. Saudi Arabia
    • 10.6.2.1. By Product
      • 10.6.2.1.1. Scarves
      • 10.6.2.1.2. Shawls
  • 10.6.3. Rest of Middle East & Africa
    • 10.6.3.1. By Product
      • 10.6.3.1.1. Scarves
      • 10.6.3.1.2. Shawls

11. Competitive Analysis

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Scarves & Shawls Market Revenue Share/Ranking Analysis (2024)

12. Company Profiles

• 12.1. Dolce & Gabbana (Italy)
  • 12.1.1. Overview
  • 12.1.2. Products & services
  • 12.1.3. SWOT Analysis
  • 12.1.4. Recent Developments
  • 12.1.5. Strategies
  • 12.1.6. Financials (Based on Availability)
• 12.2. Himalayan Weavers (India)
  • 12.2.1. Overview
  • 12.2.2. Products & services
  • 12.2.3. SWOT Analysis
  • 12.2.4. Recent Developments
  • 12.2.5. Strategies
  • 12.2.6. Financials (Based on Availability)
• 12.3. Elvang (Denmark)
  • 12.3.1. Overview
  • 12.3.2. Products & services
  • 12.3.3. SWOT Analysis
  • 12.3.4. Recent Developments
  • 12.3.5. Strategies
  • 12.3.6. Financials (Based on Availability)
• 12.4. Louis Vuitton (France)
  • 12.4.1. Overview
  • 12.4.2. Products & services
  • 12.4.3. SWOT Analysis
  • 12.4.4. Recent Developments
  • 12.4.5. Strategies
  • 12.4.6. Financials (Based on Availability)
• 12.5. Chanel (U.K.)
  • 12.5.1. Overview
  • 12.5.2. Products & services
  • 12.5.3. SWOT Analysis
  • 12.5.4. Recent Developments
  • 12.5.5. Strategies
  • 12.5.6. Financials (Based on Availability)
• 12.6. Pashmina.com (India)
  • 12.6.1. Overview
  • 12.6.2. Products & services
  • 12.6.3. SWOT Analysis
  • 12.6.4. Recent Developments
  • 12.6.5. Strategies
  • 12.6.6. Financials (Based on Availability)
• 12.7. The Kashmir Company (India)
  • 12.7.1. Overview
  • 12.7.2. Products & services
  • 12.7.3. SWOT Analysis
  • 12.7.4. Recent Developments
  • 12.7.5. Strategies
  • 12.7.6. Financials (Based on Availability)
• 12.8. EZSilk (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Products & services
  • 12.8.3. SWOT Analysis
  • 12.8.4. Recent Developments
  • 12.8.5. Strategies
  • 12.8.6. Financials (Based on Availability)
• 12.9. Shahkaar (India)
  • 12.9.1. Overview
  • 12.9.2. Products & services
  • 12.9.3. SWOT Analysis
  • 12.9.4. Recent Developments
  • 12.9.5. Strategies
  • 12.9.6. Financials (Based on Availability)
• 12.10. Prada (Italy)
  • 12.10.1. Overview
  • 12.10.2. Products & services
  • 12.10.3. SWOT Analysis
  • 12.10.4. Recent Developments
  • 12.10.5. Strategies
  • 12.10.6. Financials (Based on Availability)

13. Strategic Recommendations/ Market Opportunities