세계의 위치 기반 엔터테인먼트 시장 : 규모, 점유율, 성장 및 산업 분석, 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of location based entertainment Market

The global location based entertainment market is witnessing rapid expansion, driven by growing consumer demand for immersive, interactive, and technology-enabled entertainment experiences. In 2024, the global location based entertainment market size was valued at USD 5.17 billion, reflecting strong adoption of location-driven attractions such as gaming centers, arcades, theme parks, escape rooms, and interactive theaters. The market is projected to grow to USD 6.18 billion in 2025 and further surge to USD 23.34 billion by 2032, highlighting the strong long-term growth potential of this industry.

Location Based Entertainment (LBE) refers to entertainment experiences that are physically tied to specific venues and locations, where users engage with digital and real-world elements simultaneously. These experiences rely heavily on technologies such as virtual reality, augmented reality, mixed reality, and projection mapping to deliver highly engaging environments. The increasing preference among younger consumers for experiential entertainment over traditional media is a key factor supporting market expansion.

Market Growth Drivers

One of the major growth drivers of the location based entertainment market is the rising demand for immersive and gamified experiences. By 2025, nearly 70% of consumers are expected to engage with gamified entertainment experiences, indicating a strong shift toward interactive leisure activities. The widespread adoption of AR and VR technologies has transformed traditional entertainment venues into dynamic experience centers, enabling users to interact with digital content in physical environments.

In 2024, the presence of approximately 4,000 location-based VR centers globally further demonstrates the increasing penetration of immersive technologies in entertainment. Additionally, mixed-reality attractions are gaining momentum and are expected to experience strong annual growth, contributing to higher visitor engagement and repeat footfall at LBE venues.

Impact of Generative AI

The integration of generative artificial intelligence is emerging as a transformative force within the location based entertainment market. Generative AI enables faster and more cost-effective content creation while enhancing personalization, creativity, and operational efficiency. By simplifying the development of 3D assets, animations, and immersive environments, AI-powered tools significantly reduce production time and costs for entertainment providers.

In 2024, companies leveraging AI-driven augmented reality platforms were able to deliver highly realistic and interactive experiences across large venues such as theme parks, stadiums, festivals, and resorts. These advancements are expected to support market growth from 2025 through 2032, as AI makes immersive entertainment more scalable and accessible.

Technology and Venue Trends

From a technology perspective, projection mapping dominated the market in 2024, driven by its ability to create large-scale, device-free immersive environments. Projection mapping allows visitors to experience interactive visuals without relying on head-mounted displays, making it ideal for high-traffic venues.

Meanwhile, cloud merged reality is expected to witness rapid adoption due to its compatibility with AR and VR systems and its ability to deliver real-time, immersive content with improved efficiency. On the venue side, arcades and gaming centers accounted for the largest market share in 2024, supported by heavy investments in high-fidelity VR systems that cannot be replicated through home-based setups. Theme parks are expected to experience accelerated growth through 2032, as operators increasingly deploy AR and VR to offer theme-centric, real-world immersive experiences.

Regional Insights

North America dominated the global location based entertainment market in 2024, accounting for a 39.81% market share and generating USD 2.05 billion in revenue. The region's leadership is attributed to strong consumer spending on live experiences, widespread adoption of advanced entertainment technologies, and a high concentration of theme parks and immersive venues.

Asia Pacific is projected to register the fastest growth through 2032, supported by changing consumer entertainment preferences, rapid urbanization, and the presence of major AR/VR hardware and software providers. Europe is expected to witness steady growth, driven by rising tourism, increasing disposable income, and expanding entertainment infrastructure.

Competitive Landscape

The location based entertainment market is highly competitive, with companies focusing on technological innovation, strategic partnerships, and expansion of immersive content offerings. Leading players are integrating AR, VR, and extended reality technologies to strengthen their market positions and enhance visitor experiences. Continuous investments in advanced hardware, software, and content development are expected to shape competition through 2025 and 2032.

Segmentation By Technology

• Projection Mapping (2D, 3D &4D)
• Cloud Merged Reality (AR/VR)

By Component

• Hardware
• Software

By Venue

• Arcades and Gaming Centers
• Theme Parks
• Escape Rooms and Interactive Theatres
• Others

By Region

• North America (By Technology, Component, Venue and Country)
  • U.S.
  • Canada
  • Mexico
• South America (By Technology, Component, Venue and Country)
  • Brazil
  • Argentina
  • Rest of South America
• Europe (By Technology, Component, Venue and Country)
  • Germany
  • France
  • Italy
  • Austria
  • Netherlands
  • Rest of Europe
• Middle East & Africa (By Technology, Component, Venue and Country)
  • Turkey
  • Israel
  • GCC
  • South Africa
  • Rest of the Middle East & Africa
• Asia Pacific (By Technology, Component, Venue and Country)
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • ASEAN
  • Rest of the Asia Pacific

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Location Based Entertainment Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 5.1. Key Findings
• 5.2. By Technology (USD)
  • 5.2.1. Projection Mapping
  • 5.2.2. Cloud Merged Reality
• 5.3. By Component (USD)
  • 5.3.1. Hardware
  • 5.3.2. Software
• 5.4. By Venue (USD)
  • 5.4.1. Arcades and Gaming Centers
  • 5.4.2. Theme Parks
  • 5.4.3. Escape Rooms and Interactive Theatres
  • 5.4.4. Others
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 6.1. Key Findings
• 6.2. By Technology (USD)
  • 6.2.1. Projection Mapping
  • 6.2.2. Cloud Merged Reality
• 6.3. By Component (USD)
  • 6.3.1. Hardware
  • 6.3.2. Software
• 6.4. By Venue (USD)
  • 6.4.1. Arcades and Gaming Centers
  • 6.4.2. Theme Parks
  • 6.4.3. Escape Rooms and Interactive Theatres
  • 6.4.4. Others
• 6.5. By Country (USD)
  • 6.5.1. United States
  • 6.5.2. Canada
  • 6.5.3. Mexico

7. South America Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 7.1. Key Findings
• 7.2. By Technology (USD)
  • 7.2.1. Projection Mapping
  • 7.2.2. Cloud Merged Reality
• 7.3. By Component (USD)
  • 7.3.1. Hardware
  • 7.3.2. Software
• 7.4. By Venue (USD)
  • 7.4.1. Arcades and Gaming Centers
  • 7.4.2. Theme Parks
  • 7.4.3. Escape Rooms and Interactive Theatres
  • 7.4.4. Others
• 7.5. By Country (USD)
  • 7.5.1. Brazil
  • 7.5.2. Argentina
  • 7.5.3. Rest of South America

8. Europe Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 8.1. Key Findings
• 8.2. By Technology (USD)
  • 8.2.1. Projection Mapping
  • 8.2.2. Cloud Merged Reality
• 8.3. By Component (USD)
  • 8.3.1. Hardware
  • 8.3.2. Software
• 8.4. By Venue (USD)
  • 8.4.1. Arcades and Gaming Centers
  • 8.4.2. Theme Parks
  • 8.4.3. Escape Rooms and Interactive Theatres
  • 8.4.4. Others
• 8.5. By Country (USD)
  • 8.5.1. United Kingdom
  • 8.5.2. Germany
  • 8.5.3. France
  • 8.5.4. Italy
  • 8.5.5. Spain
  • 8.5.6. Russia
  • 8.5.7. Benelux
  • 8.5.8. Nordics
  • 8.5.9. Rest of Europe

9. Middle East & Africa Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 9.1. Key Findings
• 9.2. By Technology (USD)
  • 9.2.1. Projection Mapping
  • 9.2.2. Cloud Merged Reality
• 9.3. By Component (USD)
  • 9.3.1. Hardware
  • 9.3.2. Software
• 9.4. By Venue (USD)
  • 9.4.1. Arcades and Gaming Centers
  • 9.4.2. Theme Parks
  • 9.4.3. Escape Rooms and Interactive Theatres
  • 9.4.4. Others
• 9.5. By Country (USD)
  • 9.5.1. Turkey
  • 9.5.2. Israel
  • 9.5.3. GCC
  • 9.5.4. South Africa
  • 9.5.5. North Africa
  • 9.5.6. Rest of MEA

10. Asia Pacific Location Based Entertainment Market Size Estimates and Forecasts, By Segments, 2019-2032

• 10.1. By Technology (USD)
  • 10.1.1. Projection Mapping
  • 10.1.2. Cloud Merged Reality
• 10.2. By Component (USD)
  • 10.2.1. Hardware
  • 10.2.2. Software
• 10.3. By Venue (USD)
  • 10.3.1. Arcades and Gaming Centers
  • 10.3.2. Theme Parks
  • 10.3.3. Escape Rooms and Interactive Theatres
  • 10.3.4. Others
• 10.4. By Country (USD)
  • 10.4.1. China
  • 10.4.2. India
  • 10.4.3. Japan
  • 10.4.4. South Korea
  • 10.4.5. ASEAN
  • 10.4.6. Oceania
  • 10.4.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Meta
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. HTC Vive Tech Corporation
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Samsung Electronics
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Sony Interactive Entertainment Limited
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Wikitude
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Neurogaming
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Exit Reality
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Spaces, Inc.
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Void, LLC
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Hologate
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments