우롱버블티 시장 : 규모, 점유율, 성장, 산업 분석, 유형별, 용도별, 지역별 인사이트, 예측(2026-2034년)

Growth Factors of oolong bubble tea Market

The global oolong bubble tea market is witnessing strong growth, fueled by rising demand for customizable and visually appealing beverages among millennials and Gen-Z consumers. Valued at USD 491.53 million in 2025, the market is projected to reach USD 521.76 million in 2026 and is forecasted to grow to USD 923.57 million by 2034, reflecting a CAGR of 7.40% during the forecast period. Asia Pacific dominated the market in 2025, accounting for 45.37% share, driven by increasing disposable incomes, urbanization, and social media promotions by leading brands such as Chatime Group, Tiger Sugar, and Gong Cha.

Market Overview

Oolong bubble tea, originating from Taiwan, is a tea-based beverage made with oolong tea, milk, and chewy tapioca pearls (boba). Its increasing popularity stems from customization, social media influence, and cultural integration. Western adoption of premium beverages and bubble tea franchises has further strengthened global demand. Popular flavors include fruit-flavored oolong tea, which is highly appealing to younger consumers, while commercial outlets dominate the end-use segment.

Market Dynamics

Drivers:

The global market growth is propelled by the expansion of bubble tea franchises. Many Asian companies are actively entering Western countries to capitalize on growing consumer interest. For example, Gong Cha expanded its direct franchise program in 2024, opening 90 outlets across the Americas with plans for 130 more locations. Personalization of beverages further enhances consumer engagement and drives sales.

Restraints:

The rising popularity of substitute beverages such as RTD coffee, smoothies, and fruit juices could restrict oolong bubble tea growth. According to the National Coffee Association's Spring 2024 National Coffee Data Trends, 67% of American adults consume coffee daily, and over 75% consume it weekly. These substitutes create competition for consumer spending and market share.

Opportunities:

Emerging product launches, innovative flavors, and health-focused formulations are shaping market opportunities. Gluten-free, low-calorie, and fruit-infused oolong bubble tea is gaining traction globally. For instance, Truedan U.K. launched RTD Lychee Oolong tea in July 2024, blending sweet lychee with aromatic oolong tea to offer a refreshing consumer experience.

Market Trends

A notable trend in the industry is collaboration with celebrities, artists, and social media influencers to launch new products. In April 2025, Orbitel International introduced its BOBA YOU X ME brand, partnering with four Taiwanese artists to promote oolong bubble tea in Taiwan and Western markets. Such strategies enhance brand visibility and consumer engagement.

Segmentation Analysis

By Flavor:

• Fruit-flavored oolong tea dominates due to its vibrant appeal and health perception among Gen-Z and millennials.
• Chocolate-flavored oolong tea shows steady growth with its dessert-like taste and unique combination with tapioca pearls.

By End-Use:

• Commercial segment held the largest market share in 2024, driven by franchise expansion, cafe culture, and social media influence.
• Household segment is projected to grow at the fastest CAGR as ready-to-drink (RTD) oolong bubble teas gain popularity and are sold via e-commerce platforms.

Regional Outlook

Asia Pacific: Market size of USD 222.98 million in 2025, leading due to urbanization, rising disposable incomes, and active marketing by key brands. China leads, followed by Japan (USD 22.68 million by 2026) and India (USD 13.72 million by 2026).

North America: The U.S. market is USD 98.38 million by 2026, with growth driven by health-conscious consumer trends and locally sourced ingredients.

Europe: Growing interest in healthy, aesthetically pleasing beverages is driving demand. The UK market is USD 14.76 million by 2026, and Germany is USD 7.52 million by 2026.

South America: Brazil, despite a strong coffee culture, is seeing increasing bubble tea adoption due to exposure to international flavors and food service expansion.

Middle East & Africa: Steady growth is observed, fueled by tourism, food service chains, and demand for customized beverages.

Competitive Landscape

The market is highly competitive, with players focusing on geographic expansion, product innovation, and strategic partnerships. Key companies include Gong Cha (U.K.), Quickly (U.S.), Chatime (Taiwan), Tiger Sugar (Taiwan), Sharetea (U.S.), and Xing Fu Tang (Taiwan). For example, in August 2023, Chatime partnered with FranDevCo to expand franchises in the U.S., highlighting strategic growth initiatives.

Key Industry Developments

• March 2025: Chain Chupp (U.K.) signed international franchise deals in India, Saudi Arabia, and the U.S.
• March 2025: Gong Cha planned to open 225 stores across the U.K.
• November 2023: Boba Tea Company opened a new shop in Florida, U.S.
• April 2022: BUBLUV launched RTD better-for-you boba tea in New York.
• February 2022: ONE ZO opened its first U.K. store in London, introducing diversified tea offerings.

Conclusion

The global oolong bubble tea market is poised for sustained growth from USD 521.76 million in 2026 to USD 923.57 million by 2034. Expanding franchises, innovative flavors, health-conscious formulations, and strong social media influence are key factors driving the industry. Despite competition from substitute beverages, the increasing global popularity of bubble tea positions the oolong segment for significant growth in both commercial and household channels.

Segmentation By Flavor

• Fruit Flavor
• Original Flavor
• Chocolate Flavor
• Coffee Flavor
• Other Flavors

By End-Use

• Commercial
• Household

By Geography

• North America (By Flavor, End-Use, and Country)
  • U.S. (By Flavor)
  • Canada (By Flavor)
  • Mexico (By Flavor)
• Europe (By Flavor, End-Use, and Country)
  • Germany (By Flavor)
  • U.K. (By Flavor)
  • France (By Flavor)
  • Spain (By Flavor)
  • Italy (By Flavor)
  • Rest of Europe (By Flavor)
• Asia Pacific (By Flavor, End-Use, and Country)
  • China (By Flavor)
  • Japan (By Flavor)
  • India (By Flavor)
  • Australia (By Flavor)
  • Rest of Asia Pacific (By Flavor)
• South America (By Flavor, End-Use, and Country)
  • Brazil (By Flavor)
  • Argentina (By Flavor)
  • Rest of South America (By Flavor)
• Middle East & Africa (By Flavor, End-Use, and Country)
  • South Africa (By Flavor)
  • UAE (By Flavor)
• Rest of MEA (By Flavor)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Market Overview of Related/Parent Market
• 4.2. Supply Chain Landscape
• 4.3. Regulatory Analysis
• 4.4. Industry SWOT Analysis
• 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.6. Impact of COVID-19 on the Market

5. Global Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Flavor (Value)
    • 5.2.1.1. Fruit Flavor
    • 5.2.1.2. Original Flavor
    • 5.2.1.3. Chocolate Flavor
    • 5.2.1.4. Coffee Flavor
    • 5.2.1.5. Other Flavors
  • 5.2.2. By End-Use (Value)
    • 5.2.2.1. Commercial
    • 5.2.2.2. Household
  • 5.2.3. By Region (Value)
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East & Africa

6. North America Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Flavor (Value)
    • 6.2.1.1. Fruit Flavor
    • 6.2.1.2. Original Flavor
    • 6.2.1.3. Chocolate Flavor
    • 6.2.1.4. Coffee Flavor
    • 6.2.1.5. Other Flavors
  • 6.2.2. By End-Use (Value)
    • 6.2.2.1. Commercial
    • 6.2.2.2. Household
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. Fruit Flavor
      • 6.2.3.1.2. Original Flavor
      • 6.2.3.1.3. Chocolate Flavor
      • 6.2.3.1.4. Coffee Flavor
      • 6.2.3.1.5. Other Flavors
    • 6.2.3.2. Canada
      • 6.2.3.2.1. Fruit Flavor
      • 6.2.3.2.2. Original Flavor
      • 6.2.3.2.3. Chocolate Flavor
      • 6.2.3.2.4. Coffee Flavor
      • 6.2.3.2.5. Other Flavors
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. Fruit Flavor
      • 6.2.3.3.2. Original Flavor
      • 6.2.3.3.3. Chocolate Flavor
      • 6.2.3.3.4. Coffee Flavor
      • 6.2.3.3.5. Other Flavors

7. Europe Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Flavor (Value)
    • 7.2.1.1. Fruit Flavor
    • 7.2.1.2. Original Flavor
    • 7.2.1.3. Chocolate Flavor
    • 7.2.1.4. Coffee Flavor
    • 7.2.1.5. Other Flavors
  • 7.2.2. By End-Use (Value)
    • 7.2.2.1. Commercial
    • 7.2.2.2. Household
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. Fruit Flavor
      • 7.2.3.1.2. Original Flavor
      • 7.2.3.1.3. Chocolate Flavor
      • 7.2.3.1.4. Coffee Flavor
      • 7.2.3.1.5. Other Flavors
    • 7.2.3.2. U.K.
      • 7.2.3.2.1. Fruit Flavor
      • 7.2.3.2.2. Original Flavor
      • 7.2.3.2.3. Chocolate Flavor
      • 7.2.3.2.4. Coffee Flavor
      • 7.2.3.2.5. Other Flavors
    • 7.2.3.3. France
      • 7.2.3.3.1. Fruit Flavor
      • 7.2.3.3.2. Original Flavor
      • 7.2.3.3.3. Chocolate Flavor
      • 7.2.3.3.4. Coffee Flavor
      • 7.2.3.3.5. Other Flavors
    • 7.2.3.4. Spain
      • 7.2.3.4.1. Fruit Flavor
      • 7.2.3.4.2. Original Flavor
      • 7.2.3.4.3. Chocolate Flavor
      • 7.2.3.4.4. Coffee Flavor
      • 7.2.3.4.5. Other Flavors
    • 7.2.3.5. Italy
      • 7.2.3.5.1. Fruit Flavor
      • 7.2.3.5.2. Original Flavor
      • 7.2.3.5.3. Chocolate Flavor
      • 7.2.3.5.4. Coffee Flavor
      • 7.2.3.5.5. Other Flavors
    • 7.2.3.6. Rest of Europe
      • 7.2.3.6.1. Fruit Flavor
      • 7.2.3.6.2. Original Flavor
      • 7.2.3.6.3. Chocolate Flavor
      • 7.2.3.6.4. Coffee Flavor
      • 7.2.3.6.5. Other Flavors

8. Asia Pacific Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Flavor (Value)
    • 8.2.1.1. Fruit Flavor
    • 8.2.1.2. Original Flavor
    • 8.2.1.3. Chocolate Flavor
    • 8.2.1.4. Coffee Flavor
    • 8.2.1.5. Other Flavors
  • 8.2.2. By End-Use (Value)
    • 8.2.2.1. Commercial
    • 8.2.2.2. Household
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. Fruit Flavor
      • 8.2.3.1.2. Original Flavor
      • 8.2.3.1.3. Chocolate Flavor
      • 8.2.3.1.4. Coffee Flavor
      • 8.2.3.1.5. Other Flavors
    • 8.2.3.2. India
      • 8.2.3.2.1. Fruit Flavor
      • 8.2.3.2.2. Original Flavor
      • 8.2.3.2.3. Chocolate Flavor
      • 8.2.3.2.4. Coffee Flavor
      • 8.2.3.2.5. Other Flavors
    • 8.2.3.3. Japan
      • 8.2.3.3.1. Fruit Flavor
      • 8.2.3.3.2. Original Flavor
      • 8.2.3.3.3. Chocolate Flavor
      • 8.2.3.3.4. Coffee Flavor
      • 8.2.3.3.5. Other Flavors
    • 8.2.3.4. Australia
      • 8.2.3.4.1. Fruit Flavor
      • 8.2.3.4.2. Original Flavor
      • 8.2.3.4.3. Chocolate Flavor
      • 8.2.3.4.4. Coffee Flavor
      • 8.2.3.4.5. Other Flavors
    • 8.2.3.5. Rest of Asia Pacific
      • 8.2.3.5.1. Fruit Flavor
      • 8.2.3.5.2. Original Flavor
      • 8.2.3.5.3. Chocolate Flavor
      • 8.2.3.5.4. Coffee Flavor
      • 8.2.3.5.5. Other Flavors

9. South America Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Flavor (Value)
    • 9.2.1.1. Fruit Flavor
    • 9.2.1.2. Original Flavor
    • 9.2.1.3. Chocolate Flavor
    • 9.2.1.4. Coffee Flavor
    • 9.2.1.5. Other Flavors
  • 9.2.2. By End-Use (Value)
    • 9.2.2.1. Commercial
    • 9.2.2.2. Household
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil
      • 9.2.3.1.1. Fruit Flavor
      • 9.2.3.1.2. Original Flavor
      • 9.2.3.1.3. Chocolate Flavor
      • 9.2.3.1.4. Coffee Flavor
      • 9.2.3.1.5. Other Flavors
    • 9.2.3.2. Argentina
      • 9.2.3.2.1. Fruit Flavor
      • 9.2.3.2.2. Original Flavor
      • 9.2.3.2.3. Chocolate Flavor
      • 9.2.3.2.4. Coffee Flavor
      • 9.2.3.2.5. Other Flavors
    • 9.2.3.3. Rest of South America
      • 9.2.3.3.1. Fruit Flavor
      • 9.2.3.3.2. Original Flavor
      • 9.2.3.3.3. Chocolate Flavor
      • 9.2.3.3.4. Coffee Flavor
      • 9.2.3.3.5. Other Flavors

10. Middle East & Africa Oolong Bubble Tea Market Analysis, Insights and Forecast, 2026-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Flavor (Value)
    • 10.2.1.1. Fruit Flavor
    • 10.2.1.2. Original Flavor
    • 10.2.1.3. Chocolate Flavor
    • 10.2.1.4. Coffee Flavor
    • 10.2.1.5. Other Flavors
  • 10.2.2. By End-Use (Value)
    • 10.2.2.1. Commercial
    • 10.2.2.2. Household
  • 10.2.3. By Country (Value)
    • 10.2.3.1. South Africa
      • 10.2.3.1.1. Fruit Flavor
      • 10.2.3.1.2. Original Flavor
      • 10.2.3.1.3. Chocolate Flavor
      • 10.2.3.1.4. Coffee Flavor
      • 10.2.3.1.5. Other Flavors
    • 10.2.3.2. UAE
      • 10.2.3.2.1. Fruit Flavor
      • 10.2.3.2.2. Original Flavor
      • 10.2.3.2.3. Chocolate Flavor
      • 10.2.3.2.4. Coffee Flavor
      • 10.2.3.2.5. Other Flavors
    • 10.2.3.3. Rest of Middle East & Africa
      • 10.2.3.3.1. Fruit Flavor
      • 10.2.3.3.2. Original Flavor
      • 10.2.3.3.3. Chocolate Flavor
      • 10.2.3.3.4. Coffee Flavor
      • 10.2.3.3.5. Other Flavors

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Oolong Bubble Tea Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

12. Company Profiles

• 12.1. Chatime Group
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Gong Cha
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Quickly
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Xing Fu Tang
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. TIGER SUGAR
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Yummy Town (Cayman) Holdings Corporation (Happy Lemon)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. KUNG FU TEA
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Sharetea
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Bubbleology
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. PresoTea
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations