엔드포인트 보안 시장 : 규모, 점유율, 성장률, 업계 분석, 유형별, 용도별, 지역별 인사이트, 예측(2026-2034년)

Growth Factors of endpoint security Market

The global endpoint security market is witnessing significant growth due to the rising adoption of advanced cybersecurity solutions across enterprises worldwide. According to a report by Fortune Business Insights, the market was valued at USD 16.25 billion in 2025 and is projected to increase to USD 17.79 billion in 2026, eventually reaching USD 34.40 billion by 2034, representing a CAGR of 8.60% during the forecast period. North America led the market in 2025, holding a share of 39.30%, driven by strong investments in cybersecurity infrastructure across government and enterprise sectors. Meanwhile, the Asia Pacific region is expected to experience the fastest growth, fueled by rapid digital adoption and increasing cyber threats. Among end-users, the Banking, Financial Services, and Insurance (BFSI) sector emerged as the leader due to high data sensitivity and stringent compliance requirements.

Endpoint security solutions are critical in protecting enterprise networks and endpoints against cyber threats. The growing Bring-Your-Own-Device (BYOD) policies and expansion of IoT devices have heightened the demand for such solutions. Companies such as Fortinet, BlackBerry, and Broadcom have introduced advanced endpoint protection offerings, including FortiXDR, managed detection and response (MDR) services, and Adaptive Protection solutions. The COVID-19 pandemic accelerated the shift to remote work, increasing the risk of endpoint breaches, with IDC reporting that nearly 70% of breaches targeted endpoint devices in 2020.

Market Trends

The rise of AI and Machine Learning (ML) in cybersecurity is a key trend driving market adoption. AI-enabled solutions are increasingly deployed for automated threat detection, malware identification, and zero-day attack prevention. For example, BlackBerry Cylance leverages AI to compare new files against historical malware attack data, enabling immediate threat detection. Organizations are also deploying generative AI to simulate attack scenarios and identify vulnerabilities, thereby enhancing endpoint protection effectiveness. Cloud-based deployments are gaining traction, particularly in hybrid work models, while zero-trust frameworks and real-time monitoring solutions continue to shape industry practices.

Growth Factors

1. BYOD Implementation: The surge in remote work and employee-owned devices is increasing endpoint exposure. Security solutions track unauthorized activity and device behavior, ensuring enterprise data remains protected. In July 2021, Trend Micro partnered with Microsoft to provide secure cybersecurity solutions, illustrating industry collaboration to address BYOD challenges.

2. Connected Device Expansion: With more IoT and industrial control systems in use, endpoints have become vulnerable entry points. Solutions like Fortinet's FortiXDR provide automated, AI-driven protection across diverse device ecosystems. Investments from countries such as Canada, India, Germany, and Spain are fueling endpoint security adoption.

Restraining Factors

The market faces challenges due to a shortage of skilled cybersecurity professionals, which hampers organizations' ability to operate and update endpoint solutions effectively. Continuous training is costly, especially for SMEs, potentially slowing solution adoption despite rising threats.

Market Segmentation

• By Component: The market comprises software and services. Software is expected to capture 66.51% of the market in 2026, owing to growing demand for advanced tools that mitigate cyberattacks. Managed services are increasingly important for organizations with limited IT expertise.
• By Deployment: The on-premises segment is projected to dominate at 63.59% in 2026, driven by large enterprises preferring in-house IT solutions. Cloud-based deployment, however, is growing due to scalability and ease of implementation, particularly among SMEs.
• By User Type: The commercial segment holds 57.01% market share in 2026, as SMEs adopt endpoint security solutions to protect business operations and ensure secure remote work.
• By Enterprise Type: Large enterprises dominate with 32.27% in 2026 due to BYOD adoption and connected technology use. SMEs are witnessing growing adoption of customized, cost-effective endpoint security solutions.
• By End-use: BFSI, healthcare, telecom & IT, retail, government, and transportation sectors drive market demand. Healthcare sees increased adoption due to sensitive patient data, while government agencies invest in endpoint security to support digital transformation initiatives.

Regional Insights

• North America: Valued at USD 6.46 billion in 2025, expected to reach USD 7 billion in 2026. The U.S. market alone is projected at USD 5.28 billion in 2026.
• Europe: Valued at USD 4.3 billion in 2025, expected to reach USD 4.69 billion in 2026, led by Germany and the U.K.
• Asia Pacific: Valued at USD 3.85 billion in 2025, projected at USD 4.31 billion in 2026, driven by AI, IoT, and 5G adoption, with China and India as key markets.
• Middle East & Africa: USD 0.87 billion in 2025, projected USD 0.95 billion in 2026.
• Latin America: USD 0.76 billion in 2025, projected USD 0.84 billion in 2026.

Competitive Landscape

Major players include BlackBerry Limited, Cisco Systems, Palo Alto Networks, Fortinet, VMware, CrowdStrike, AO Kaspersky Lab, Ivanti, Trend Micro, Check Point Software, and Sophos Ltd. Companies are integrating AI, ML, and cloud technologies into endpoint protection offerings and forming strategic partnerships to expand market reach.

Key Industry Developments:

• November 2023: SentinelOne expanded its alliance with Pax8 to enhance MSP opportunities.
• August 2023: Trend Micro launched MDR and SOC-as-a-service solutions for MSSPs.
• February 2023: ESET partnered with Intel for hardware-based ransomware protection.

Conclusion

The endpoint security market is poised for robust growth, driven by AI-enabled threat detection, BYOD adoption, rising cyberattacks, and expanding IoT networks. North America leads in market share, while Asia Pacific presents the fastest growth opportunities. Large enterprises, BFSI, and healthcare sectors remain key adopters, while increasing digitalization across regions fuels sustained demand. By 2034, endpoint security is expected to nearly double in value, reflecting its critical role in securing enterprise infrastructure amid evolving cyber threats.

Segmentation By Component

• Software
• Services

By Deployment

• On-Premises
• Cloud

By User Type

• Commercial
• Consumer

By Enterprise Type

• Small & Medium Enterprises
• Large Enterprises

By End-use

• BFSI
• Telecom & IT
• Retail
• Healthcare
• Government & Public Sector
• Transportation
• Others

By Region

• North America (By Component; By Deployment, By Enterprise Type; By End-use; and Country)
  • U.S. (End-use)
  • Canada (End-use)
• Europe (By Component; By Deployment, By Enterprise Type; By End-use; and Country)
  • U.K. (End-use)
  • Germany (End-use)
  • France (End-use)
  • Rest of Europe
• Asia Pacific (By Component; By Deployment, By Enterprise Type; By End-use; and Country)
  • Japan (End-use)
  • China (End-use)
  • India (End-use)
  • Southeast Asia (End-use)
  • Rest of Asia Pacific
• Middle East & Africa (By Component; By Deployment, By Enterprise Type; By End-use; and Country)
  • South Africa (End-use)
  • GCC (End-use)
  • Rest of the Middle East & Africa
• Latin America (By Component; By Deployment, By Enterprise Type; By End-use; and Country)
  • Brazil (End-use)
  • Mexico (End-use)
  • Rest of Latin America

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Endpoint Security Key Players Market Share/Ranking, 2025

5. Global Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 5.1. Key Findings
• 5.2. By Component (USD)
  • 5.2.1. Software
  • 5.2.2. Services
• 5.3. By Deployment (USD)
  • 5.3.1. On-premise
  • 5.3.2. Cloud
• 5.4. By User Type (USD)
  • 5.4.1. Commercial
  • 5.4.2. Consumer
• 5.5. By Enterprise Type (USD)
  • 5.5.1. Small & Medium Enterprises
  • 5.5.2. Large Enterprises
• 5.6. By End-use (USD)
  • 5.6.1. BFSI
  • 5.6.2. Telecom & IT
  • 5.6.3. Retail
  • 5.6.4. Healthcare
  • 5.6.5. Government & Public Sector
  • 5.6.6. Transportation
  • 5.6.7. Others
• 5.7. By Region (USD)
  • 5.7.1. North America
  • 5.7.2. Europe
  • 5.7.3. Asia Pacific
  • 5.7.4. Middle East & Africa
  • 5.7.5. Latin America

6. North America Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 6.1. Key Findings
• 6.2. By Deployment (USD)
  • 6.2.1. On-premise
  • 6.2.2. Cloud
• 6.3. By User Type (USD)
  • 6.3.1. Commercial
  • 6.3.2. Consumer
• 6.4. By Enterprise Type (USD)
  • 6.4.1. Small & Medium Enterprises
  • 6.4.2. Large Enterprises
• 6.5. By End-use (USD)
  • 6.5.1. BFSI
  • 6.5.2. Telecom & IT
  • 6.5.3. Retail
  • 6.5.4. Healthcare
  • 6.5.5. Government & Public Sector
  • 6.5.6. Transportation
  • 6.5.7. Others
• 6.6. By Country (USD)
  • 6.6.1. U.S.
    • 6.6.1.1. By End-use
  • 6.6.2. Canada
    • 6.6.2.1. By End-use

7. Europe Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 7.1. Key Findings
• 7.2. By Deployment (USD)
  • 7.2.1. On-premise
  • 7.2.2. Cloud
• 7.3. By User Type (USD)
  • 7.3.1. Commercial
  • 7.3.2. Consumer
• 7.4. By Enterprise Type (USD)
  • 7.4.1. Small & Medium Enterprises
  • 7.4.2. Large Enterprises
• 7.5. By End-use (USD)
  • 7.5.1. BFSI
  • 7.5.2. Telecom & IT
  • 7.5.3. Retail
  • 7.5.4. Healthcare
  • 7.5.5. Government & Public Sector
  • 7.5.6. Transportation
  • 7.5.7. Others
• 7.6. By Country (USD)
  • 7.6.1. U.K.
    • 7.6.1.1. By End-use
  • 7.6.2. Germany
    • 7.6.2.1. By End-use
  • 7.6.3. France
    • 7.6.3.1. By End-use
  • 7.6.4. Rest of Europe

8. Asia Pacific Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 8.1. Key Findings
• 8.2. By Deployment (USD)
  • 8.2.1. On-premise
  • 8.2.2. Cloud
• 8.3. By User Type (USD)
  • 8.3.1. Commercial
  • 8.3.2. Consumer
• 8.4. By Enterprise Type (USD)
  • 8.4.1. Small & Medium Enterprises
  • 8.4.2. Large Enterprises
• 8.5. By End-use (USD)
  • 8.5.1. BFSI
  • 8.5.2. Telecom & IT
  • 8.5.3. Retail
  • 8.5.4. Healthcare
  • 8.5.5. Government & Public Sector
  • 8.5.6. Transportation
  • 8.5.7. Others
• 8.6. By Country (USD)
  • 8.6.1. Japan
    • 8.6.1.1. By End-use
  • 8.6.2. China
    • 8.6.2.1. By End-use
  • 8.6.3. India
    • 8.6.3.1. By End-use
  • 8.6.4. Southeast Asia
    • 8.6.4.1. By End-use
  • 8.6.5. Rest of Asia Pacific

9. Middle East & Africa Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 9.1. Key Findings
• 9.2. By Deployment (USD)
  • 9.2.1. On-premise
  • 9.2.2. Cloud
• 9.3. By User Type (USD)
  • 9.3.1. Commercial
  • 9.3.2. Consumer
• 9.4. By Enterprise Type (USD)
  • 9.4.1. Small & Medium Enterprises
  • 9.4.2. Large Enterprises
• 9.5. By End-use (USD)
  • 9.5.1. BFSI
  • 9.5.2. Telecom & IT
  • 9.5.3. Retail
  • 9.5.4. Healthcare
  • 9.5.5. Government & Public Sector
  • 9.5.6. Transportation
  • 9.5.7. Others
• 9.6. By Country (USD)
  • 9.6.1. South Africa
    • 9.6.1.1. By End-use
  • 9.6.2. GCC
    • 9.6.2.1. By End-use
  • 9.6.3. Rest of MEA

10. Latin America Endpoint Security Market Size Estimates and Forecasts, By Segments, 2021-2034

• 10.1. Key Findings
• 10.2. By Deployment (USD)
  • 10.2.1. On-premise
  • 10.2.2. Cloud
• 10.3. By User Type (USD)
  • 10.3.1. Commercial
  • 10.3.2. Consumer
• 10.4. By Enterprise Type (USD)
  • 10.4.1. Small & Medium Enterprises
  • 10.4.2. Large Enterprises
• 10.5. By End-use (USD)
  • 10.5.1. BFSI
  • 10.5.2. Telecom & IT
  • 10.5.3. Retail
  • 10.5.4. Healthcare
  • 10.5.5. Government & Public Sector
  • 10.5.6. Transportation
  • 10.5.7. Others
• 10.6. By Country (USD)
  • 10.6.1. Brazil
    • 10.6.1.1. By End-use
  • 10.6.2. Mexico
    • 10.6.2.1. By End-use
  • 10.6.3. Rest of Latin America

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. AO Kaspersky Lab
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. BlackBerry Limited
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Fortinet, Inc.
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. VMware, Inc.
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. CrowdStrike
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Trend Micro Inc.
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Check Point Software Technologies Ltd.
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Palo Alto Network Inc.
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Ivanti
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Cisco Systems, Inc.
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Development