엔드포인트 보안 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측(솔루션별, 배포 모드별, 조직 규모별, 최종사용자별, 지역별 및 경쟁(2021-2031년))

The Global Endpoint Security Market is projected to grow from USD 16.25 Billion in 2025 to USD 29.76 Billion by 2031, registering a CAGR of 10.61%. Endpoint security is defined as the practice of safeguarding end-user devices such as desktops, laptops, servers, and mobile units from exploitation by malicious actors. The market is primarily driven by the permanent shift toward remote work models and the expansion of Bring Your Own Device policies, which have significantly widened the organizational attack surface. Additionally, the relentless escalation in the volume of security incidents compels organizations to fortify their network perimeters. According to ISACA, in 2024, 55 percent of survey respondents reported an increasing number of attacks, underscoring the critical need for comprehensive protective measures across all digital entry points.

One significant challenge impeding market expansion is the operational complexity associated with managing these diverse security environments. This difficulty is exacerbated by a persistent global shortage of skilled cybersecurity professionals, which limits the ability of many organizations to effectively deploy and monitor these systems. Resource-constrained enterprises often struggle to allocate sufficient personnel to manage alerts and updates, creating a bottleneck that can delay the adoption of essential endpoint protection technologies.

Market Driver

The escalating frequency and sophistication of cyber threats serve as a primary catalyst for the adoption of advanced endpoint security solutions. Adversaries increasingly utilize encryption and automated tools to bypass traditional perimeter defenses, necessitating the deployment of platforms capable of real-time threat detection and response. This surge in complex attack vectors forces enterprises to move beyond basic antivirus software toward integrated endpoint detection and response systems. According to SonicWall, March 2024, in the '2024 Annual Cyber Threat Report', encrypted threats surged by 117 percent globally, highlighting the shift toward stealthier infiltration methods that require robust decryption and inspection capabilities at the device level.

The rising financial impact of enterprise data breaches further accelerates market growth as organizations prioritize risk mitigation to protect their bottom line. A successful compromise of an endpoint can lead to substantial operational downtime, regulatory fines, and reputational damage, making the cost of prevention significantly lower than the cost of remediation. According to IBM, July 2024, in the 'Cost of a Data Breach Report 2024', the global average cost of a data breach reached USD 4.88 million, incentivizing businesses to allocate larger budgets for comprehensive security suites. Consequently, corporate decision-makers are integrating endpoint protection into their core financial risk strategies to buffer against these losses, especially as Verizon's May 2024 'Data Breach Investigations Report' noted that the human element contributed to 68 percent of breaches.

Market Challenge

The persistent global shortage of skilled cybersecurity professionals constitutes a primary barrier to the growth of the Global Endpoint Security Market. As endpoint environments become increasingly intricate, organizations require specialized talent to configure, monitor, and maintain advanced security platforms. However, the scarcity of qualified experts creates a severe operational bottleneck, leaving many enterprises unable to utilize sophisticated protection tools to their full potential. When security teams cannot effectively manage the high volume of alerts and maintenance requirements generated by these systems, organizations are often forced to halt or scale back their security investments to avoid overwhelming their existing staff.

According to ISC2, in 2025, 59 percent of cybersecurity professionals identified critical or significant skills shortages within their teams. This lack of available expertise directly restricts market expansion, as resource-constrained buyers frequently defer procurement cycles or limit the scope of their deployments. Consequently, endpoint security vendors face a contracted addressable market where potential customers are hesitant to acquire technologies they cannot adequately operate, thereby slowing the overall revenue trajectory of the industry.

Market Trends

The Integration of Generative AI for Automated Threat Hunting and Analysis is reshaping defense strategies against complex threats. Vendors are embedding large language models into endpoint platforms to automate labor-intensive tasks like script analysis and query generation. This capability empowers less experienced analysts to perform advanced threat hunting, effectively mitigating the global skills gap. By deciphering malicious commands and generating natural language remediation guides, these tools drastically reduce incident response times. According to Splunk, April 2024, in the 'State of Security 2024' report, 91 percent of security teams reported using generative AI specifically for cybersecurity operations, illustrating the rapid pivot toward AI-assisted defense.

The Consolidation of Disparate Security Agents into Unified Platforms represents a structural transition as enterprises retire fragmented point solutions. Organizations are replacing standalone tools with single-agent architectures that offer holistic visibility and reduced overhead. This trend is fueled by the need to eliminate coverage gaps caused by non-interoperable software and to streamline vendor management. By centralizing telemetry within a unified interface, security teams can correlate data across diverse vectors more effectively. According to Fortra, January 2024, in the '2024 State of Cybersecurity Survey', 45 percent of respondents have already begun consolidating vendors, highlighting a definitive market preference for integrated security ecosystems.

Key Market Players

• Microsoft Corporation
• Palo Alto Networks, Inc.
• SentinelOne, Inc.
• CrowdStrike Holdings, Inc.
• Trend Micro Incorporated
• Broadcom Inc.
• Fortinet, Inc.
• Sophos Group plc
• Cisco Systems, Inc.
• Trellix

Report Scope

In this report, the Global Endpoint Security Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Endpoint Security Market, By Solution

• Endpoint Protection Platform
• Endpoint Detection
• Response

Endpoint Security Market, By Deployment Mode

• On-Premise
• Cloud

Endpoint Security Market, By Organization Size

• Large Enterprises
• SMEs

Endpoint Security Market, By End User

• IT & Telecom
• BFSI
• Industrial
• Education
• Retail
• Healthcare
• Manufacturing
• Others

Endpoint Security Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Endpoint Security Market.

Available Customizations:

Global Endpoint Security Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Endpoint Security Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Solution (Endpoint Protection Platform, Endpoint Detection, Response)
  • 5.2.2. By Deployment Mode (On-Premise, Cloud)
  • 5.2.3. By Organization Size (Large Enterprises, SMEs)
  • 5.2.4. By End User (IT & Telecom, BFSI, Industrial, Education, Retail, Healthcare, Manufacturing, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Endpoint Security Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Solution
  • 6.2.2. By Deployment Mode
  • 6.2.3. By Organization Size
  • 6.2.4. By End User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Endpoint Security Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Solution
      • 6.3.1.2.2. By Deployment Mode
      • 6.3.1.2.3. By Organization Size
      • 6.3.1.2.4. By End User
  • 6.3.2. Canada Endpoint Security Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Solution
      • 6.3.2.2.2. By Deployment Mode
      • 6.3.2.2.3. By Organization Size
      • 6.3.2.2.4. By End User
  • 6.3.3. Mexico Endpoint Security Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Solution
      • 6.3.3.2.2. By Deployment Mode
      • 6.3.3.2.3. By Organization Size
      • 6.3.3.2.4. By End User

7. Europe Endpoint Security Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Solution
  • 7.2.2. By Deployment Mode
  • 7.2.3. By Organization Size
  • 7.2.4. By End User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Endpoint Security Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Solution
      • 7.3.1.2.2. By Deployment Mode
      • 7.3.1.2.3. By Organization Size
      • 7.3.1.2.4. By End User
  • 7.3.2. France Endpoint Security Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Solution
      • 7.3.2.2.2. By Deployment Mode
      • 7.3.2.2.3. By Organization Size
      • 7.3.2.2.4. By End User
  • 7.3.3. United Kingdom Endpoint Security Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Solution
      • 7.3.3.2.2. By Deployment Mode
      • 7.3.3.2.3. By Organization Size
      • 7.3.3.2.4. By End User
  • 7.3.4. Italy Endpoint Security Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Solution
      • 7.3.4.2.2. By Deployment Mode
      • 7.3.4.2.3. By Organization Size
      • 7.3.4.2.4. By End User
  • 7.3.5. Spain Endpoint Security Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Solution
      • 7.3.5.2.2. By Deployment Mode
      • 7.3.5.2.3. By Organization Size
      • 7.3.5.2.4. By End User

8. Asia Pacific Endpoint Security Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Solution
  • 8.2.2. By Deployment Mode
  • 8.2.3. By Organization Size
  • 8.2.4. By End User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Endpoint Security Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Solution
      • 8.3.1.2.2. By Deployment Mode
      • 8.3.1.2.3. By Organization Size
      • 8.3.1.2.4. By End User
  • 8.3.2. India Endpoint Security Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Solution
      • 8.3.2.2.2. By Deployment Mode
      • 8.3.2.2.3. By Organization Size
      • 8.3.2.2.4. By End User
  • 8.3.3. Japan Endpoint Security Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Solution
      • 8.3.3.2.2. By Deployment Mode
      • 8.3.3.2.3. By Organization Size
      • 8.3.3.2.4. By End User
  • 8.3.4. South Korea Endpoint Security Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Solution
      • 8.3.4.2.2. By Deployment Mode
      • 8.3.4.2.3. By Organization Size
      • 8.3.4.2.4. By End User
  • 8.3.5. Australia Endpoint Security Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Solution
      • 8.3.5.2.2. By Deployment Mode
      • 8.3.5.2.3. By Organization Size
      • 8.3.5.2.4. By End User

9. Middle East & Africa Endpoint Security Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Solution
  • 9.2.2. By Deployment Mode
  • 9.2.3. By Organization Size
  • 9.2.4. By End User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Endpoint Security Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Solution
      • 9.3.1.2.2. By Deployment Mode
      • 9.3.1.2.3. By Organization Size
      • 9.3.1.2.4. By End User
  • 9.3.2. UAE Endpoint Security Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Solution
      • 9.3.2.2.2. By Deployment Mode
      • 9.3.2.2.3. By Organization Size
      • 9.3.2.2.4. By End User
  • 9.3.3. South Africa Endpoint Security Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Solution
      • 9.3.3.2.2. By Deployment Mode
      • 9.3.3.2.3. By Organization Size
      • 9.3.3.2.4. By End User

10. South America Endpoint Security Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Solution
  • 10.2.2. By Deployment Mode
  • 10.2.3. By Organization Size
  • 10.2.4. By End User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Endpoint Security Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Solution
      • 10.3.1.2.2. By Deployment Mode
      • 10.3.1.2.3. By Organization Size
      • 10.3.1.2.4. By End User
  • 10.3.2. Colombia Endpoint Security Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Solution
      • 10.3.2.2.2. By Deployment Mode
      • 10.3.2.2.3. By Organization Size
      • 10.3.2.2.4. By End User
  • 10.3.3. Argentina Endpoint Security Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Solution
      • 10.3.3.2.2. By Deployment Mode
      • 10.3.3.2.3. By Organization Size
      • 10.3.3.2.4. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Endpoint Security Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Microsoft Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Palo Alto Networks, Inc.
• 15.3. SentinelOne, Inc.
• 15.4. CrowdStrike Holdings, Inc.
• 15.5. Trend Micro Incorporated
• 15.6. Broadcom Inc.
• 15.7. Fortinet, Inc.
• 15.8. Sophos Group plc
• 15.9. Cisco Systems, Inc.
• 15.10. Trellix

16. Strategic Recommendations

17. About Us & Disclaimer