현미 시장 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of brown rice Market

The global brown rice market is witnessing steady growth driven by rising consumer preference for healthier and fiber-rich food options. The market was valued at USD 11.59 billion in 2025 and is projected to reach USD 12.12 billion in 2026, further expanding to USD 17.58 billion by 2034, exhibiting a CAGR of 4.76% during the forecast period (2026-2034).

Asia Pacific dominated the global market in 2025, supported by high rice consumption, increasing health awareness, and a growing shift toward whole grain diets.

Market Overview

Brown rice, an unpolished and unrefined grain, has gained significant popularity due to its superior nutritional profile compared to white rice. It contains higher levels of fiber, vitamins, and minerals, making it a preferred choice among health-conscious consumers.

The COVID-19 pandemic played a crucial role in reshaping consumer behavior. With increased focus on immunity and overall well-being, the demand for healthy food products, including brown rice, surged globally. Although supply chain disruptions affected availability during the pandemic, the market quickly recovered due to strong consumer demand post-lockdown.

Key Market Trends

Rising Demand for Functional Foods

Consumers are increasingly shifting toward functional foods that offer health benefits beyond basic nutrition. Brown rice, rich in prebiotics and dietary fiber, supports gut health and helps reduce the risk of chronic diseases such as diabetes and cardiovascular conditions.

The development of innovative products such as brown rice syrup, pasta, and fermented rice is further driving market growth. These innovations align with the growing trend of incorporating whole grains into daily diets.

Growing Popularity of Specialty Rice

The demand for specialty rice varieties, including brown, red, and black rice, is growing rapidly. Consumers are moving away from processed foods toward natural and minimally processed alternatives. Brown rice, being unpolished, fits well within this trend and is increasingly preferred for its nutritional value.

Market Growth Drivers

Increasing Awareness of Health Benefits

Brown rice contains essential nutrients such as vitamins B1, B3, and B6, along with minerals like iron and magnesium. Its high fiber content aids digestion, supports weight management, and helps regulate blood sugar levels.

Growing awareness of these benefits is significantly boosting its consumption across both developed and developing markets.

Rising Demand for Organic Products

The demand for organic brown rice is increasing due to consumer perception of organic foods as safer and healthier. This trend is especially prominent in North America and Europe, where clean-label products are gaining traction.

Expansion of Retail Channels

Supermarkets and hypermarkets dominate distribution, accounting for a major share due to product availability and convenience. Meanwhile, e-commerce is emerging as the fastest-growing channel, offering a wide range of options and home delivery services.

Market Restraints

Price Volatility

One of the key challenges in the brown rice market is price fluctuation. Prices are heavily dependent on white rice and are influenced by climatic conditions. For instance, global rice prices saw a significant increase between 2019 and 2020, impacting affordability and trade.

Such volatility can hinder market growth, especially in price-sensitive regions.

Regional Insights

Asia Pacific

Asia Pacific leads the global market, with a value of USD 4.94 billion in 2025, driven by high consumption and growing awareness of healthy eating habits. Countries like India, China, and Japan are major contributors.

North America

North America accounted for USD 3.59 billion in 2025 and continues to grow due to increasing awareness of gut health and dietary fiber benefits.

Europe

Europe is the fastest-growing region, with strong demand for organic and specialty rice products, particularly in countries such as Germany, Italy, and the UK.

Latin America & Middle East & Africa

These regions are experiencing gradual growth, supported by rising health awareness and increasing adoption of healthier diets.

Competitive Landscape

Key players in the global brown rice market include KRBL Limited, LT Foods Ltd., Riviana Foods, Inc., Kohinoor Foods Limited, and Lundberg Family Farms. These companies are focusing on product innovation, capacity expansion, and strategic partnerships to strengthen their market presence.

Conclusion

The global brown rice market is set for consistent growth, increasing from USD 11.59 billion in 2025 to USD 17.58 billion by 2034, driven by rising health awareness, growing demand for functional foods, and the shift toward whole grain diets. While challenges such as price volatility remain, ongoing innovations and expanding retail channels are expected to support long-term market expansion. Asia Pacific will continue to dominate, while Europe and North America offer strong growth opportunities, making the market highly dynamic and competitive in the coming years.

Segmentation By Nature

• Organic
• Conventional

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

By Geography

• North America (By Nature, By Distribution Channel, and By Country)
  • U.S. (By Nature)
  • Canada (By Nature)
  • Mexico (By Nature)
• Europe (By Nature, By Distribution Channel, and By Country)
  • U.K. (By Nature)
  • Germany (By Nature)
  • France (By Nature)
  • Italy (By Nature)
  • Spain (By Nature)
  • Rest of Europe (By Nature)
• Asia Pacific (By Nature, By Distribution Channel, and By Country)
  • China (By Nature)
  • India (By Nature)
  • Japan (By Nature)
  • Australia (By Nature)
  • Rest of Asia Pacific (By Nature)
• South America (By Nature, By Distribution Channel, and By Country)
  • Brazil (By Nature)
  • Argentina (By Nature)
  • Rest of South America (By Nature)
• Middle East and Africa (By Nature, By Distribution Channel, and By Country)
  • Turkey (By Nature)
  • Saudi Arabia (By Nature)
  • Rest of the Middle East and Africa (By Nature)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Emerging Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers and Acquisitions
• 4.5. Qualitative Analysis Related to COVID-19

5. Global Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Nature
    • 5.2.1.1. Organic
    • 5.2.1.2. Conventional
  • 5.2.2. By Distribution Channel
    • 5.2.2.1. Supermarkets/Hypermarkets
    • 5.2.2.2. Specialty Stores
    • 5.2.2.3. Convenience Stores
    • 5.2.2.4. Online Retail
  • 5.2.3. By Region
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East and Africa

6. North America Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Nature
    • 6.2.1.1. Organic
    • 6.2.1.2. Conventional
  • 6.2.2. By Distribution Channel
    • 6.2.2.1. Supermarkets/Hypermarkets
    • 6.2.2.2. Specialty Stores
    • 6.2.2.3. Convenience Stores
    • 6.2.2.4. Online Retail
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. By Nature
        • 6.2.3.1.1.1. Organic
        • 6.2.3.1.1.2. Conventional
    • 6.2.3.2. Canada
      • 6.2.3.2.1. By Nature
        • 6.2.3.2.1.1. Organic
        • 6.2.3.2.1.2. Conventional
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. By Nature
        • 6.2.3.3.1.1. Organic
        • 6.2.3.3.1.2. Conventional

7. Europe Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Nature
    • 7.2.1.1. Organic
    • 7.2.1.2. Conventional
  • 7.2.2. By Distribution Channel
    • 7.2.2.1. Supermarkets/Hypermarkets
    • 7.2.2.2. Specialty Stores
    • 7.2.2.3. Convenience Stores
    • 7.2.2.4. Online Retail
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. By Nature
        • 7.2.3.1.1.1. Organic
        • 7.2.3.1.1.2. Conventional
    • 7.2.3.2. France
      • 7.2.3.2.1. By Nature
        • 7.2.3.2.1.1. Organic
        • 7.2.3.2.1.2. Conventional
    • 7.2.3.3. Italy
      • 7.2.3.3.1. By Nature
        • 7.2.3.3.1.1. Organic
        • 7.2.3.3.1.2. Conventional
    • 7.2.3.4. U.K.
      • 7.2.3.4.1. By Nature
        • 7.2.3.4.1.1. Organic
        • 7.2.3.4.1.2. Conventional
    • 7.2.3.5. Spain
      • 7.2.3.5.1. By Nature
        • 7.2.3.5.1.1. Organic
        • 7.2.3.5.1.2. Conventional
    • 7.2.3.6. Rest of Europe
      • 7.2.3.6.1. By Nature
        • 7.2.3.6.1.1. Organic
        • 7.2.3.6.1.2. Conventional

8. Asia Pacific Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Nature
    • 8.2.1.1. Organic
    • 8.2.1.2. Conventional
  • 8.2.2. By Distribution Channel
    • 8.2.2.1. Supermarkets/Hypermarkets
    • 8.2.2.2. Specialty Stores
    • 8.2.2.3. Convenience Stores
    • 8.2.2.4. Online Retail
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. By Nature
        • 8.2.3.1.1.1. Organic
        • 8.2.3.1.1.2. Conventional
    • 8.2.3.2. India
      • 8.2.3.2.1. By Nature
        • 8.2.3.2.1.1. Organic
        • 8.2.3.2.1.2. Conventional
    • 8.2.3.3. Japan
      • 8.2.3.3.1. By Nature
        • 8.2.3.3.1.1. Organic
        • 8.2.3.3.1.2. Conventional
    • 8.2.3.4. Australia
      • 8.2.3.4.1. By Nature
        • 8.2.3.4.1.1. Organic
        • 8.2.3.4.1.2. Conventional
    • 8.2.3.5. Rest of Asia Pacific
      • 8.2.3.5.1. By Nature
        • 8.2.3.5.1.1. Organic
        • 8.2.3.5.1.2. Conventional

9. South America Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Nature
    • 9.2.1.1. Organic
    • 9.2.1.2. Conventional
  • 9.2.2. By Distribution Channel
    • 9.2.2.1. Supermarkets/Hypermarkets
    • 9.2.2.2. Specialty Stores
    • 9.2.2.3. Convenience Stores
    • 9.2.2.4. Online Retail
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil
      • 9.2.3.1.1. By Nature
        • 9.2.3.1.1.1. Organic
        • 9.2.3.1.1.2. Conventional
    • 9.2.3.2. Argentina
      • 9.2.3.2.1. By Nature
        • 9.2.3.2.1.1. Organic
        • 9.2.3.2.1.2. Conventional
    • 9.2.3.3. Rest of South America
      • 9.2.3.3.1. By Nature
        • 9.2.3.3.1.1. Organic
        • 9.2.3.3.1.2. Conventional

10. Middle East and Africa Brown Rice Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Nature
    • 10.2.1.1. Organic
    • 10.2.1.2. Conventional
  • 10.2.2. By Distribution Channel
    • 10.2.2.1. Supermarkets/Hypermarkets
    • 10.2.2.2. Specialty Stores
    • 10.2.2.3. Convenience Stores
    • 10.2.2.4. Online Retail
  • 10.2.3. By Country (Value)
    • 10.2.3.1. Turkey
      • 10.2.3.1.1. By Nature
        • 10.2.3.1.1.1. Organic
        • 10.2.3.1.1.2. Conventional
    • 10.2.3.2. Saudi Arabia
      • 10.2.3.2.1. By Nature
        • 10.2.3.2.1.1. Organic
        • 10.2.3.2.1.2. Conventional
    • 10.2.3.3. Rest of Middle East and Africa
      • 10.2.3.3.1. By Nature
        • 10.2.3.3.1.1. Organic
        • 10.2.3.3.1.2. Conventional

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Brown Rice Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

12. Company Profiles

• 12.1. KRBL Limited
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. LT Foods Limited
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Riviana FoodS, Inc.
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Kohinoor Foods Limited
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Lundberg Family Farms
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Hain Celestial Group
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. New Bharat Group Rice Mills
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Pride India FMCG Limited
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Kikkoman Corporation
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Sukoyaka Brown Rice
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments