현미 시장 규모, 점유율, 성장 분석 : 성질별, 유형별, 곡립 길이별, 유통 채널별, 지역별 - 업계 예측(2026-2033년)

Global Brown Rice Market size was valued at USD 10.94 Billion in 2024 and is poised to grow from USD 11.51 Billion in 2025 to USD 17.26 Billion by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global brown rice market is poised for growth, driven by its nutritional benefits and increasing consumer awareness of healthy eating. As a whole grain, brown rice retains its bran and germ layers, making it rich in essential nutrients such as fiber, vitamins, and minerals while offering low protein and fiber compared to other cereals. Its high starch and carbohydrate content appeal to fitness-conscious consumers and those managing diabetes and obesity. The demand for brown rice is further bolstered by shifting preferences towards healthier food options for children and adults alike. Innovations in packaging, the rise of new brands, and the introduction of convenient ready-to-cook products are anticipated to enhance market dynamics and boost overall consumption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brown Rice market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Brown Rice Market Segments Analysis

Global Brown Rice Market is segmented by Nature, Type, Length, Short-GrainDistribution Channel and region. Based on Nature, the market is segmented into Organic and Conventional. Based on Type, the market is segmented into Sweet and Basmati. Based on Length, the market is segmented into Long-Grain and Medium-Grain. Based on Short-GrainDistribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Brown Rice Market Segments Analysis

Driver of the Global Brown Rice Market

The global brown rice market is experiencing growth driven by a rising consumer awareness of the benefits of prebiotics and overall gut health. As individuals become more conscious of their dietary choices, there is an increasing preference for whole grains like brown rice, known for their nutritional advantages. This shift toward healthier eating habits is promoting the demand for high-fiber foods that support digestive health. Furthermore, the expanding knowledge surrounding the importance of maintaining a balanced gut microbiome aligns with the consumption of brown rice, thus positioning it as a favorable option for health-conscious consumers seeking to enhance their well-being through diet.

Restraints in the Global Brown Rice Market

The Global Brown Rice market faces certain challenges due to the inherent volatility in brown rice prices, which can significantly influence market dynamics. Fluctuating prices may create uncertainty for both producers and consumers, impacting purchasing decisions and overall demand. This instability can lead to difficulties in planning and budgeting for stakeholders across the supply chain, from farmers to retailers. Such price variations can also discourage potential investors from entering the market, as the risk associated with these fluctuations becomes a deterrent. Consequently, the overall growth and expansion of the Global Brown Rice market can be hindered by these price-related constraints.

Market Trends of the Global Brown Rice Market

The Global Brown Rice market is witnessing a robust trend driven by a rising consumer focus on health and wellness. As awareness of the nutritional benefits of brown rice increases, manufacturers are innovating by introducing products like thin brown rice and alternative forms such as syrups and noodles. The incorporation of functional foods into this segment, notably fermented varieties with potential anti-diabetic properties, is further stimulating interest. Additionally, heightened investment in research and product development is anticipated to enhance the diversity of brown rice offerings, catering to health-conscious consumers and propelling overall market growth in the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Brown Rice Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Brown Rice Market Size by Type & CAGR (2026-2033)

• Market Overview
• Sweet
• Basmati

Global Brown Rice Market Size by Length & CAGR (2026-2033)

• Market Overview
• Long-Grain
• Medium-Grain

Global Brown Rice Market Size by Short-GrainDistribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Retail

Global Brown Rice Market Size & CAGR (2026-2033)

• North America (Nature, Type, Length, Short-GrainDistribution Channel)
  • US
  • Canada
• Europe (Nature, Type, Length, Short-GrainDistribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Type, Length, Short-GrainDistribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Type, Length, Short-GrainDistribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Type, Length, Short-GrainDistribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ebro Foods (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunRice (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riviana Foods, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRBL Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LT Foods Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohinoor Foods Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kikkoman Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukoyaka Brown Rice (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TK Rice Mill and Ash (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asia Golden Rice Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amira Nature Foods Ltd. (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chandrika Group of Mills (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agrocorp International Pte Ltd. (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capital Rice Group Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SunFoods LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarbani Foods (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations