모바일 커머스 시장 규모, 점유율, 성장, 세계 산업 분석, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of mobile commerce Market

The global mobile commerce market size was valued at USD 2,239.11 billion in 2025. The market is projected to grow from USD 2,416.46 billion in 2026 to USD 5,009.99 billion by 2034, exhibiting a CAGR of 9.5% during the forecast period. Asia Pacific dominated the global mobile commerce market with a 42.66% share in 2025, supported by high smartphone penetration, rapid internet adoption, digital payment infrastructure, and the expansion of mobile-first shopping platforms.

Mobile commerce, or m-commerce, refers to the buying and selling of goods and services through smartphones and tablets using mobile applications or web browsers. It includes mobile retailing, ticketing and booking, mobile billing, digital payments, and other transactions conducted through mobile platforms. The increasing use of digital wallets, NFC-enabled payments, personalized shopping, and AI-powered mobile experiences is supporting market expansion.

Market Definition and Scope

Mobile commerce enables consumers and businesses to conduct commercial transactions through connected mobile devices. The market covers mobile retailing, mobile ticketing and booking, and mobile billing across different payment modes, including near-field communication, wireless application protocol, premium SMS, and direct carrier billing.

The market is analyzed across individual customers, business customers, and other end users. It also covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa, with country-level insights for major markets such as the U.S., China, Japan, the U.K., Germany, France, and India.

Market Dynamics

Drivers

The growing adoption of mobile payment solutions is a major driver of market growth. Digital wallets such as Apple Pay, Google Pay, Paytm, Alipay, and Samsung Pay provide faster and more convenient checkout experiences. NFC, QR-based payments, and real-time payment systems are further encouraging consumers to complete transactions through smartphones.

The increasing smartphone user base and expansion of mobile-first shopping platforms are also supporting demand. Consumers increasingly prefer convenient shopping experiences that provide personalized recommendations, one-click payments, real-time order tracking, and faster delivery.

Trends

A major trend is the growing use of AI and personalization in mobile commerce. Artificial intelligence is being used for product recommendations, conversational commerce, predictive search, dynamic pricing, chatbots, and personalized marketing. Generative AI is further supporting customized content, product descriptions, visual search, and virtual shopping assistance.

Quick-commerce and on-demand delivery platforms are another emerging trend. Mobile-first services are enabling consumers to purchase groceries, food, pharmaceuticals, beauty products, and daily essentials with increasingly faster fulfillment.

Restraints

Security and privacy concerns remain a major challenge. Cyberattacks, phishing, identity theft, fraud, and data breaches can reduce consumer confidence in mobile wallets and shopping applications. Businesses therefore need stronger encryption, authentication, privacy controls, and regulatory compliance to maintain customer trust.

Impact of COVID-19

The COVID-19 pandemic accelerated the adoption of mobile commerce as consumers increasingly relied on online shopping, digital payments, food delivery, and contactless transactions. Restrictions on physical retail encouraged businesses to strengthen mobile applications and digital channels. Although market conditions normalized after the pandemic, the behavioral shift toward mobile shopping and cashless payments continued to support long-term market development.

Impact of Generative AI

Generative AI is transforming mobile commerce by enabling hyper-personalized shopping experiences, AI-powered product recommendations, conversational shopping assistants, automated marketing content, and improved visual search. It also helps businesses optimize product descriptions, customer service, inventory information, and other backend processes. In March 2025, Shopify acquired generative AI search startup Vantage Discovery to enhance retailer search and product discovery capabilities.

Segmentation Analysis

By transaction type, mobile retailing dominated the market, valued at USD 1,616.27 billion in 2025. The segment benefits from increasing consumer preference for mobile shopping applications, personalized recommendations, social commerce, digital wallets, and simplified checkout processes. Mobile retailing is projected to register the highest CAGR of 10.4% during the forecast period.

By payment mode, near-field communication (NFC) held the largest market share, valued at USD 1,238.38 billion in 2025. Growing adoption of contactless payments, NFC-enabled smartphones, wearables, and compatible point-of-sale terminals is supporting segment expansion. NFC is projected to grow at a CAGR of 10.4%.

By end user, individual customers accounted for the largest share, valued at USD 1,496.15 billion in 2025, supported by widespread smartphone adoption and growing demand for convenient mobile shopping. Business customers are projected to record the highest CAGR of 13.8%, driven by B2B procurement, mobile payments, and digital transformation.

Regional Insights

Asia Pacific dominated the market with a value of USD 954.65 billion in 2025 and is projected to grow at a CAGR of 11.4%. Strong smartphone penetration, digital payments, e-commerce platforms, and mobile-first economies in China, India, and Southeast Asia support regional growth. China is estimated to reach USD 221.86 billion in 2026.

North America is estimated to reach USD 592.63 billion in 2026, supported by digital wallets, contactless payments, established e-commerce infrastructure, and personalized shopping. The U.S. is projected to reach USD 410.37 billion in 2026.

Europe is projected to reach USD 471.22 billion in 2026, supported by smartphone adoption, NFC payments, digital wallets, GDPR-supported consumer trust, and omnichannel retail. The U.K., Germany, and France are expected to reach USD 92.43 billion, USD 87.66 billion, and USD 74.49 billion, respectively, in 2026.

South America is projected to reach USD 140.24 billion in 2026, driven by digital payment adoption and increasing smartphone penetration.

Middle East & Africa are estimated to reach USD 160.51 billion in 2026, supported by smartphone adoption, internet connectivity, mobile payments, and digital transformation initiatives.

Competitive Landscape

The global mobile commerce market includes major companies such as Thales Group, Telefonaktiebolaget LM Ericsson, IBM Corporation, Mastercard Inc., Mopay AG, Oxygen8, PayPal Holdings Inc., Visa Inc., SAP SE, Gemalto, Ant Group, Boku Inc., Google, Rakuten Group, Adyen, Razorpay, Kakao Corp., MercadoLibre, Grab Holdings, and Tencent Holdings.

Companies are focusing on mobile-first platforms, AI personalization, digital wallets, contactless payments, omnichannel experiences, partnerships, acquisitions, and faster delivery solutions to strengthen their market presence.

Report Coverage

The report provides analysis of the global mobile commerce market, including market size for 2025, 2026, and 2034, CAGR, transaction type, payment mode, end-user analysis, regional outlook, competitive landscape, AI impact, market drivers, trends, restraints, opportunities, and key industry developments.

Conclusion

The global mobile commerce market is projected to expand from USD 2,239.11 billion in 2025 to USD 2,416.46 billion in 2026 and reach USD 5,009.99 billion by 2034. The market's expansion is supported by growing smartphone adoption, digital payment technologies, AI-driven personalization, NFC integration, mobile retailing, and quick-commerce services. Asia Pacific remains a major regional market, while increasing enterprise adoption and continued digital transformation are creating additional opportunities across the global mobile commerce ecosystem.

Segmentation By Transaction Type

• Mobile Retailing
• Mobile Ticketing/Booking
• Mobile Billing

By Payment Mode

• Near-field Communication (NFC)
• Premium SMS
• Wireless Application Protocol (WAP)
• Direct Carrier Billing

By End User

• Individual Customers
• Business Customers
• Others (Government Agencies, NPOs)

By Region

• North America (By Transaction Type, By Payment Mode, By End User, and By Country)
  • U.S. (By End User)
  • Canada (By End User)
  • Mexico (By End User)
• South America (By Transaction Type, By Payment Mode, By End User, and By Country)
  • Brazil (By End User)
  • Argentina (By End User)
  • Rest of South America
• Europe (By Transaction Type, By Payment Mode, By End User, and By Country)
  • U.K. (By End User)
  • Germany (By End User)
  • France (By End User)
  • Italy (By End User)
  • Spain (By End User)
  • Russia (By End User)
  • Benelux (By End User)
  • Nordics (By End User)
  • Rest of Europe
• Middle East & Africa (By Transaction Type, By Payment Mode, By End User, and By Country)
  • Turkey (By End User)
  • Israel (By End User)
  • GCC (By End User)
  • North Africa (By End User)
  • South Africa (By End User)
  • Rest of Middle East & Africa
• Asia Pacific (By Transaction Type, By Payment Mode, By End User, and By Country)
  • China (By End User)
  • India (By End User)
  • Japan (By End User)
  • South Korea (By End User)
  • ASEAN (By End User)
  • Oceania (By End User)
  • Rest of Asia Pacific

Companies Profiled in the Report

• Thales Group (France)
• Telefonaktiebolaget LM Ericsson (Sweden)
• IBM Corporation (U.S.)
• Mastercard Inc. (U.S.)
• Mopay AG (Germany)
• Oxygen8 (Canada)
• PayPal Holdings Inc. (U.S.)
• Visa Inc. (U.S.)
• SAP SE (Germany)
• Gemalto (Netherlands)

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities, and Trends
• 3.3. Impact of Generative AI

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Mobile Commerce Key Players (Top 3 - 5) Market Share/Ranking, 2025

5. Global Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 5.1. Key Findings
• 5.2. By Transaction Type (USD)
  • 5.2.1. Mobile Retailing
  • 5.2.2. Mobile Ticketing/Booking
  • 5.2.3. Mobile Billing
• 5.3. By Payment Mode (USD)
  • 5.3.1. Near-field Communication (NFC)
  • 5.3.2. Premium SMS
  • 5.3.3. Wireless Application Protocol (WAP)
  • 5.3.4. Direct Carrier Billing
• 5.4. By End User (USD)
  • 5.4.1. Individual Customers
  • 5.4.2. Business Customers
  • 5.4.3. Others (Government Agencies, NPOs)
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 6.1. Key Findings
• 6.2. By Transaction Type (USD)
  • 6.2.1. Mobile Retailing
  • 6.2.2. Mobile Ticketing/Booking
  • 6.2.3. Mobile Billing
• 6.3. By Payment Mode (USD)
  • 6.3.1. Near-field Communication (NFC)
  • 6.3.2. Premium SMS
  • 6.3.3. Wireless Application Protocol (WAP)
  • 6.3.4. Direct Carrier Billing
• 6.4. By End User (USD)
  • 6.4.1. Individual Customers
  • 6.4.2. Business Customers
  • 6.4.3. Others (Government Agencies, NPOs)
• 6.5. By Country (USD)
  • 6.5.1. U.S.
    • 6.5.1.1. By End User
  • 6.5.2. Canada
    • 6.5.2.1. By End User
  • 6.5.3. Mexico
    • 6.5.3.1. By End User

7. South America Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 7.1. Key Findings
• 7.2. By Transaction Type (USD)
  • 7.2.1. Mobile Retailing
  • 7.2.2. Mobile Ticketing/Booking
  • 7.2.3. Mobile Billing
• 7.3. By Payment Mode (USD)
  • 7.3.1. Near-field Communication (NFC)
  • 7.3.2. Premium SMS
  • 7.3.3. Wireless Application Protocol (WAP)
  • 7.3.4. Direct Carrier Billing
• 7.4. By End User (USD)
  • 7.4.1. Individual Customers
  • 7.4.2. Business Customers
  • 7.4.3. Others (Government Agencies, NPOs)
• 7.5. By Country (USD)
  • 7.5.1. Brazil
    • 7.5.1.1. By End User
  • 7.5.2. Argentina
    • 7.5.2.1. By End User
  • 7.5.3. Rest of South America

8. Europe Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 8.1. Key Findings
• 8.2. By Transaction Type (USD)
  • 8.2.1. Mobile Retailing
  • 8.2.2. Mobile Ticketing/Booking
  • 8.2.3. Mobile Billing
• 8.3. By Payment Mode (USD)
  • 8.3.1. Near-field Communication (NFC)
  • 8.3.2. Premium SMS
  • 8.3.3. Wireless Application Protocol (WAP)
  • 8.3.4. Direct Carrier Billing
• 8.4. By End User (USD)
  • 8.4.1. Individual Customers
  • 8.4.2. Business Customers
  • 8.4.3. Others (Government Agencies, NPOs)
• 8.5. By Country (USD)
  • 8.5.1. U.K.
    • 8.5.1.1. By End User
  • 8.5.2. Germany
    • 8.5.2.1. By End User
  • 8.5.3. France
    • 8.5.3.1. By End User
  • 8.5.4. Italy
    • 8.5.4.1. By End User
  • 8.5.5. Spain
    • 8.5.5.1. By End User
  • 8.5.6. Russia
    • 8.5.6.1. By End User
  • 8.5.7. Benelux
    • 8.5.7.1. By End User
  • 8.5.8. Nordics
    • 8.5.8.1. By End User
  • 8.5.9. Rest of Europe

9. Middle East & Africa Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 9.1. Key Findings
• 9.2. By Transaction Type (USD)
  • 9.2.1. Mobile Retailing
  • 9.2.2. Mobile Ticketing/Booking
  • 9.2.3. Mobile Billing
• 9.3. By Payment Mode (USD)
  • 9.3.1. Near-field Communication (NFC)
  • 9.3.2. Premium SMS
  • 9.3.3. Wireless Application Protocol (WAP)
  • 9.3.4. Direct Carrier Billing
• 9.4. By End User (USD)
  • 9.4.1. Individual Customers
  • 9.4.2. Business Customers
  • 9.4.3. Others (Government Agencies, NPOs)
• 9.5. By Country (USD)
  • 9.5.1. Turkey
    • 9.5.1.1. By End User
  • 9.5.2. Israel
    • 9.5.2.1. By End User
  • 9.5.3. GCC
    • 9.5.3.1. By End User
  • 9.5.4. North Africa
    • 9.5.4.1. By End User
  • 9.5.5. South Africa
    • 9.5.5.1. By End User
  • 9.5.6. Rest of Middle East & Africa

10. Asia Pacific Mobile Commerce Market Size Estimates and Forecasts, By Segments, 2021-2034

• 10.1. Key Findings
• 10.2. By Transaction Type (USD)
  • 10.2.1. Mobile Retailing
  • 10.2.2. Mobile Ticketing/Booking
  • 10.2.3. Mobile Billing
• 10.3. By Payment Mode (USD)
  • 10.3.1. Near-field Communication (NFC)
  • 10.3.2. Premium SMS
  • 10.3.3. Wireless Application Protocol (WAP)
  • 10.3.4. Direct Carrier Billing
• 10.4. By End User (USD)
  • 10.4.1. Individual Customers
  • 10.4.2. Business Customers
  • 10.4.3. Others (Government Agencies, NPOs)
• 10.5. By Country (USD)
  • 10.5.1. China
    • 10.5.1.1. By End User
  • 10.5.2. India
    • 10.5.2.1. By End User
  • 10.5.3. Japan
    • 10.5.3.1. By End User
  • 10.5.4. South Korea
    • 10.5.4.1. By End User
  • 10.5.5. ASEAN
    • 10.5.5.1. By End User
  • 10.5.6. Oceania
    • 10.5.6.1. By End User
  • 10.5.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Thales Group
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Telefonaktiebolaget LM Ericsson
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. IBM Corporation
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Mastercard Inc.
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Mopay AG
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Oxygen8
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Paypal Holdings Inc.
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Visa Inc.
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
• 11.9. SAP SE
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Gemalto
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways