L2+ 핸즈오프 어시스트 운전의 성장 기회

Competitive Intensity to Spur 6.4 Million Vehicles Equipped with the Technology by 2030, Increasing at a CAGR of 53.3%

The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the driver.

Although the SAE J3016TM Levels of Driving Automation does not officially recognize Level 2+ (L2+), the automotive industry considers L2+ as an autonomous level, one that bridges the capability and requirements gap between Level 2 and Level 3 (L3) automated driving (AD).

Ecosystem players define L2+ in different ways. However, most OEMs equate L2+ with hands-off assisted driving, where the driver must monitor the driving activity and be available to take over the dynamic driving task when necessary. Higher adoption of L2+ hands-off driving will introduce and drive acceptance of automated driving technologies among consumers.

Initially, the L2 advanced driver assistance system (ADAS) market was driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. Now, competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving in their L2+ vehicles. The L2 ADAS market is driven by premium and mass market OEMs, especially by their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). OEMs will likely update these offerings to L2+ hands-off assists in the three to five years.

This study of the global L2+ market highlights its technologies and competitive landscape. The study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts from 2023 to 2030.

Key Issues Addressed:

• What is L2+? What are the reasons for introducing a new level in AD? 
• What are the key drivers and restraints for the L2+ market?
• How do industry experts expect the L2+ market to grow? How are major OEMs responding to the trend?
• What are the technology roadmaps, bill of materials, and cost of L2+ systems? 
• Who are the key players, and what are their solutions in the L2+ space?

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the L2+ Hands-off Assisted Driving Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™
• Vehicle Segmentation
• SAE International's Definitions for Driving Automation Levels
• ADAS & AD Market Segmentation
• L2+ Hands-off Assisted Driving Segmentation
• Key Competitors-L2+ Hands-off Assisted Driving Industry
• Regulations Overview-L2+ Hands-off Assisted Driving Industry

Growth Opportunity Analysis

• Scope of Analysis
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Feature Penetration Forecast
• Penetration Forecast by Region
• Feature Penetration Forecast-Highway Assist and Extra Urban Assist
• Competitive Environment

Growth Opportunity Analysis-Europe

• Growth Metrics
• Feature Penetration Forecast
• Feature Penetration Forecast-Highway Assist and Extra Urban Assist

Growth Opportunity Analysis-North America

• Growth Metrics
• Feature Penetration Forecast
• Feature Penetration Forecast-Highway Assist and Extra Urban Assist

Growth Opportunity Analysis-APAC

• Growth Metrics
• Feature Penetration Forecast
• Feature Penetration Forecast-Highway Assist and Extra Urban Assist

Overview of L2+ Hands-off Assisted Driving Industry

• What is L2+ Hands-off Driving Assist?
• Why is the Automotive Industry Promoting L2+ Hands-off Assisted Driving?
• Key Trends in L2+ Hands-off Driving Assist
• L2+ Hands-off Driving Roadmap
• Key Components of an L2+ System
• Typical L2+ Highway Assist Sensor Suite and Pricing Analysis (To OEMs)
• Typical L2+ Extra-urban Assist Sensor Suite and Pricing Analysis (To OEMs)
• L2+ Hands-off Driving Assist-Value Chain
• Business Models to Deploy Hands-off Driving Features
• L2+ Ecosystem

L2+ Hands-off Assisted Driving Industry-Key Technology Companies

• Mobileye SuperVision
• NVIDIA DRIVE AutoPilot
• Qualcomm Snapdragon Ride Platform
• Competitive Landscape L2+ Solution-Technology Developers

L2+ Hands-off Assisted Driving Industry-Key Tier I Suppliers

• ZF L2+ Solution Portfolio
• Continental L2+ Solution Portfolio
• APTIV L2+ Solution
• Bosch L2+ Solution
• Competitive Landscape L2+ Solutions-Tier I Suppliers

L2+ Hands-off Assisted Driving Industry-Key OEM Profiles

• Nissan ProPILOT 2.0
• Nissan ProPILOT 2.0-Sensor Suite and Vehicle Deployment Strategy
• Toyota Teammate
• Toyota Teammate-Sensor Suite and Vehicle Deployment Strategy
• GM Super Cruise
• GM Super Cruise-Sensor Suite and Vehicle Deployment Strategy
• GM Ultra Cruise
• Ford BlueCruise
• Ford BlueCruise-Sensor Suite and Vehicle Deployment Strategy
• BMW Highway Assistant
• Competitive Landscape, L2+ ADAS-Mass Market OEMs
• Competitive Landscape, L2+ ADAS-Premium OEMs
• OEM Benchmarking to L2+ Hands-off Assisted Driving Industry
• The Last Word

Growth Opportunity Universe

• Growth Opportunity 1-Highway-assisted Driving
• Growth Opportunity 2-Advanced Perception Sensors
• Growth Opportunity 3-DMS

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer