세계의 승용차 온디맨드 기능(FoD) 시장(2024-2030년)

Convergence of Technological Advancements and Evolving Consumer Demand for Connectivity, Personalization, and Flexibility Are Driving Transformational Growth

Feature on demand (FoD) technology is emerging as a transformative trend in the passenger vehicle market due to automotive advances and changing consumer preferences. FoD allows vehicle owners to unlock and activate various features after the vehicle purchase, through either subscription fees or as a one-time payment. OEMs make various on-demand features available, such as advanced driver assistance system (ADAS), premium infotainment, enhanced navigation, and comfort functionalities. The hardware for these features is pre-installed during manufacturing, and consumers can enable them via over-the-air updates or at dealerships. As the automotive industry continues to evolve toward greater connectivity and digitalization, FoD is sure to play a crucial role in shaping the future of vehicle ownership and use.

This analysis provides revenue and active vehicle sales forecasts (from 2023 to 2030) for the passenger vehicle industry, segmented by six FoD categories: connectivity, ADAS/AD, performance, comfort and convenience, remote services, and safety and security. It also includes a list of FoD features that major OEMs offer (including premium and mass market). The analysis covers pricing trends, a forecast for each FoD segment, and the top growth opportunities in this space.

Table of Contents

Transformation of In-car Experience through FoD Services

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Feature on Demand (FoD)

Growth Environment

• Key Findings
• Total FoD Penetration
• FoD Analysis by OEM Brands: Premium
• FoD Analysis by OEM Brands: Mass Market

Growth Environment: Impact of FoD Ecosystem in Automotive

• Scope of Analysis
• Definition of FoD
• Segmentation
• FoD versus Data Monetization

Growth Environment: Companies to Action (C2A), FoD

• Competitive Environment
• Key Competitors
• FoD Services
• Technology Prerequisites for the On-demand Business
• Changing Definition of Connectivity: FoD Lessons from Tesla
• Case Study: Tesla OTA Strategy Examples
• FoD Access Types and Delivery
• Key Regulations and Standards to Impact FoD: NA, the European Union, and China

Growth Opportunity Analysis: Growth Generator in FoD Market

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• FoD Vehicles iForecast*
• VIO Forecast by FoD Category
• FoD Revenue Forecast
• Revenue Forecast by FoD Category
• FoD Penetration by Category
• Pricing Trends and Forecast Analysis: FoD

Growth Opportunity Analysis: Growth Generator in Connectivity

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in ADAS/AD

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Performance

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Comfort and Convenience

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Safety and Security

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generator in Remote Services

• Growth Metrics
• Forecast Considerations
• Revenue Forecast
• VIO Forecast
• Pricing Trends and Forecast Analysis

FoD Offerings: Key OEMs

• Audi FoD Offerings
• Audi FoD Services: Snapshot
• BMW FoD Offerings
• BMW FoD Services: Snapshot
• Ford FoD Offerings
• Ford FoD Services: Snapshot
• MB FoD Offerings
• MB FoD Services: Snapshot
• Porsche FoD Offerings
• Porsche FoD Services: Snapshot
• Skoda FoD Offerings
• Skoda Services: Snapshot
• Tesla FoD Offerings
• Tesla FoD Services: Snapshot
• Toyota FoD Offerings
• Toyota Services: Snapshot
• VW FoD Offerings
• VW FoD Services: Snapshot

Growth Opportunity Universe

• Growth Opportunity 1: Frequent OTA Updates
• Growth Opportunity 2: On-demand Business Model for Electric Vehicles and Autonomous Vehicles
• Growth Opportunity 3: Personalized, Flexible, and Cost-Effective Features

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer