소비자의 목소리 : 인도의 전동 이륜차 구매자 프로필

India's Electric Two-wheeler Adoption is Growing due to the Country's Push for Sustainability, Cost Savings, and Pollution Reduction

India's E2W market is expanding quickly due to rising petrol prices, government incentives, and growing environmental concerns. To effectively target customers and meet their needs, OEMs and marketers should understand the buyer profiles of electric two-wheelers. This study examines the Voice of the Consumer by looking at the traits, inclinations, and buying patterns of Indian electric two-wheeler customers. The study uses qualitative and quantitative research methods to identify different buyer segments according to psychographics, demographics, and reasons for buying. The results show that Indian customers who buy electric two-wheelers are younger, tech-savvy people and environmentally conscientious professionals. Even if buyers are inclined to spend money on expensive E2Ws with better performance, battery life, and features like smart connectivity, price sensitivity is still a major consideration. Purchase decisions are also influenced by persistent worries about product reliability, charging infrastructure, and range. The study shows that city dwellers are increasingly using electric two-wheelers for last-mile connectivity, and its conclusion offers manufacturers strategic insights to help them adjust their distribution, product development, and marketing plans in response to changing customer demands. By looking into the interests and worries of the buyers, OEMs may better position their electric two-wheeler offers and take advantage of the rising demand for sustainable mobility solutions.

Table of Contents

Research Objectives and Methodology

• Research Objectives and Methodology

Executive Summary

• E2W-Decision-making Process
• E2W-Purchase Process
• E2W-Usage Pattern
• E2W-Usage Experience

Key Findings-E2W User Decision-making

• Consideration Factors Prior to E2W Purchase
• Key Influencing Factors and Influencers Prior to E2W Purchase
• Information Sources for E2W
• E2W Purchase Considerations in Probable Situations

Key Findings-E2W Purchase Process

• Purchase Process
• Opinion on E2W Price

Key Findings-E2W Usage Pattern

• Distance Travelled and Mileage of E2W
• Road or Traffic Conditions Encountered on Regular Runs
• Battery Swapping
• Charging E2W Battery

Key Findings-E2W Usage Experience

• Satisfaction with E2W
• Satisfaction Drivers for E2W
• Willingness to Recommend E2W to Others
• Willingness to Consider E2W on the Next Purchase Occasion
• Challenges Faced in E2W Usage
• Expected Enhancements in an E2W

Key Findings on E2W Buyer Profiles and Recommendations

• Key Findings on E2W Buyer Profiles in India
• Strategic Recommendations for OEMs, Dealers, and Market Players

Appendix

• Growth Opportunities Fuel the Growth Pipeline Engine™
• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• Next Steps
• Benefits and Impacts of Growth Opportunities
• Next Steps
• Legal Disclaimer