디지털 컨텐츠 서비스의 10대 성장 기회(2025년)

Harnessing Innovation: Key Trends Shaping the Future of Digital Content Services in 2025

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experiences that redefine user engagement. Digital content security and anti-piracy measures will become paramount as the industry seeks to protect intellectual property and maintain consumer trust.

The transformation of account-based marketing (ABM) into comprehensive account-based revenue solutions will enhance targeted marketing efforts, while the growing importance of employee experience (EX) in the digital workplace will drive organizations to adopt innovative tools for better productivity and satisfaction. Ad-supported video streaming will push the market forward, providing cost-effective content access, and live streaming, particularly sports streaming, will continue to captivate audiences worldwide. Emerging ad formats will offer new opportunities for brands to connect with consumers in creative ways.

This Frost & Sullivan study compiles 10 growth opportunities digital content service providers can focus on in 2025 to thrive in this dynamic and competitive landscape. These growth opportunities result from aggregated input from Frost & Sullivan's Digital Content Services research teams across different global regions.

Frost & Sullivan's Growth Accelerators are companies at the forefront of driving growth in their respective industries. These companies accelerate growth by continuously innovating and creating new technologies, solutions, platforms, business models, or strategies that serve ever-evolving customer needs. These companies are also best positioned to expand market growth by strategically broadening and/or enhancing their product portfolio. Accelerating new growth opportunities is never an easy task. Still, it is one made even more difficult considering today's strategic imperatives, from disruptive technologies and value chain compression to industry convergence and new business models. In this context, recognition as a Growth Accelerator signifies an incredible accomplishment.

Frost & Sullivan's Digital Content Services program has a future-facing mandate to examine evolving digital content services delivered over the Internet. Our practice area examines emerging topics and dynamic markets that represent the crucial touchstones of the digital landscape.

Table of Contents

Top Growth Opportunities for 2025

• Strategic Imperatives
• Top 10 Growth Opportunities
• Growth Opportunity 1: GenAI Continues to Revolutionize Content Creation and Personalization
• Growth Opportunity 2: XR Technologies Offer Immersive Experiences that Redefine User Engagement
• Growth Opportunity 3: Demand Grows for Advanced Digital Content Security and Anti-piracy Measures
• Growth Opportunity 4: ABM Transforms into Comprehensive Account-based Revenue Solutions
• Growth Opportunity 5: Innovative EX Tools Enhance Employee Productivity and Satisfaction
• Growth Opportunity 6: Ad-based Streaming Drives Growth in the M&E Market
• Growth Opportunity 7: Sports Events Push the OVP Market Forward
• Growth Opportunity 8: Modern Advertising Formats Add Unique Value for Brands
• Growth Opportunity 9: The Cookieless World Creates Avenues for Modern Targeting Methods
• Growth Opportunity 10: Omnichannel Experiences Drive DX Platform Adoption
• Next Steps
• Legal Disclaimer