미래의 소비주의를 형성하는 변혁적 동향(인간과 비인간의 디지털)

Transformational Growth through Autonomous AI Consumer Agents, Virtual Asset Ownership, and Hyper-Personalization

This report studies the emerging trends in consumer behavior and the technology landscape that are set to shape the future of consumerism. Increasing demand for personalized experiences has pushed companies to invest in advanced technologies and rebuild legacy infrastructure, ensuring more tailored shopping experiences across both physical and digital channels. Autonomous artificial intelligence-powered agents are transforming purchasing processes, enabling individuals and businesses to automate, personalize, and optimize transactions in hyper-efficient, data-driven environments. The rise of the metaverse and virtual asset ownership fosters immersive digital experiences, encouraging consumers to purchase, trade, and create value within virtual spaces. There is a noticeable consumer shift toward sustainable brands, driven by greater emphasis on environmental responsibility, ethical sourcing, and social impact. This trend actively influences buying decisions in both traditional and digital marketplaces. Supporting these changes, rapid advancements in technologies to facilitating smarter, seamless, and more predictive consumer interactions. Consequently, the way consumers interact with brands, companies, and amongst themselves is set to experience a revolution.

Table of Contents

Transformational Growth Emerging

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• Our Megatrend Universe-Overview
• Our Megatrend Universe-Future Consumerism
• Key Findings

Ecosystem: Transformational Trends Shaping Future Consumerism

• Transformational Trends Shaping Future Consumerism: Overview

Ecosystem: Emerging Business Models Shaped by Future Consumerism

• Autonomous AI Customer Agents and Conversational Shopping
• Virtual Asset Ownership
• Hyper-Personalization and Predictive Commerce

Ecosystem: Technology Advancements

• Technology Advancements

Ecosystem: Companies to Action C2A

• Companies to Action-Autonomous AI Consumer Agents and Conversational Shopping
• Companies to Action-Virtual Asset Ownership
• Companies to Action-Hyper-Personalization and Predictive Commerce

Ecosystem: Industry Impact of Future Consumerism

• Industry Impact of Future Consumerism

Growth Generator: Trend Attractiveness Analysis

• Trend Attractiveness Analysis

Growth Opportunity Analysis

• Trend Opportunity Impact and Certainty Analysis
• Trend Opportunity Disruption Index
• Trend Disruption Attractiveness Score
• Trend Opportunity Growth Index
• Growth Attractiveness Score
• BEETS Implications for Future Consumerism

Growth Opportunity Analysis: Critical Success Factors for Growth

• Critical Success Factors for Growth
• Conclusion

Growth Opportunity Universe

• Growth Opportunity 1: Immersive Experience as a Service XRaaS
• Growth Opportunity 2: AI-Powered Autonomous Consumption
• Growth Opportunity 3: Omnichannel Integration Platforms

Appendix

• Our Megatrend Universe

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer