아세안 자동차 산업의 성장 기회(2026년)

This Outlook assesses the automotive industry in five main ASEAN markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.

The project covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region.

Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the ASEAN region, which is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam.

As a robust emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to improve rapidly, accelerating PV sales and ownership. Despite this market dynamism, the automotive industry faces challenges such as weakening consumer confidence, economic slowdowns across several markets, and rising interest rates. In 2025, the five major ASEAN markets collectively sold 3.1 million PVs and pickup trucks, representing a growth of 0.1 million units compared to 2024.

The study outlines the size of each automotive market, examines historical industry data from 2024 and forecasts for 2026, highlights key industry trends in 2025, and evaluates market expectations for 2026.

ASEAN Automotive Industry Trends

• Analysis Highlights
• 2025 ASEAN Automotive Market: Forecast Versus Actual
• 2026: Top 5 Predictions
• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8TM
• The Impact of the Top 3 Strategic Imperatives on the ASEAN Automotive Industry
• Growth Opportunities Fuel the Growth Pipeline EngineTM
• Market Segmentation and Definition
• Strategic Imperatives
• Top 10 Global Growth Opportunities
• Top 10 Global and Regional Economic Transformations for 2026
• Global GDP Growth Snapshot
• Trend 1: Global GDP Growth
• Growth Opportunity 1: Global GDP Growth
• Trend 2: Global Inflation and Interest Rates
• Growth Opportunity 2: Global Inflation and Interest Rates
• Trend 3: Global Oil Prices
• Growth Opportunity 3: Global Oil Prices
• Trend 4: Global Trade, Tariffs, and Supply Chains
• Growth Opportunity 4: Global Trade, Tariffs, and Supply Chains
• Trend 5: Global Unemployment Rate
• Growth Opportunity 5: Global Unemployment Rate
• Trend 6: North America Growth
• Growth Opportunity 6: North America Growth
• Trend 7: Latin America Growth
• Growth Opportunity 7: Latin America Growth
• Trend 8: Western Europe Growth
• Growth Opportunity 8: Western Europe Growth
• Trend 9: Middle East Growth
• Growth Opportunity 9: Middle East Growth
• Trend 10: Asia Growth
• Growth Opportunity 10: Asia Growth
• Top Trends Driving the ASEAN Automotive Industry
• Trend 1-Indonesia and Thailand to Become Pivotal Production Hubs for EVs
• Trend 2-Increased Adoption of EVs in Key Countries
• Trend 3-Vietnam as an Emerging EV Hub

Regional Analysis

• ASEAN Overview
• Automotive Sales by Country
• Notable Regulations and Mandates-A Snapshot
• Vehicle Sales Forecast for Select Countries
• Sales Trend
• Market Share Analysis

Indonesian Automotive Industry Analysis

• Industry Analysis-Indonesia
• OEM Analysis-Indonesia

Malaysian Automotive Industry Analysis

• Industry Analysis-Malaysia
• OEM Analysis-Malaysia

The Philippines’ Automotive Industry Analysis

• Industry Analysis-The Philippines
• OEM Analysis-The Philippines

Thai Automotive Industry Analysis

• Industry Analysis-Thailand
• OEM Analysis-Thailand

Vietnamese Automotive Industry Analysis

• Industry Analysis-Vietnam
• OEM Analysis-Vietnam

Growth Opportunity Universe

• Growth Opportunity 1: Capitalizing on Indonesia's and Thailand’s Role as EV Production Hubs
• Growth Opportunity 2: Accelerating ASEAN EV Growth through R&D Enhancement and Standardization
• Growth Opportunity 3: Hybrid Electric Vehicles (HEVs) Continue to Grow
• Conclusions
• Future Outlook
• Abbreviations
• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer