Frost Radar(TM) : 미디어 및 엔터테인먼트용 온라인 동영상 플랫폼(2026년)

This Frost Radar™ highlights the online video platform market at a critical inflection point: platforms have evolved from simple delivery layers into the economic engines of streaming. As the industry shifts its focus from subscriber growth to monetization efficiency, the platforms are emerging as the primary control layer for hybrid revenue models covering SVOD, AVOD, TVOD, and FAST. This transformation is fueled by the convergence of direct-to-consumer streaming, large-scale live content (notably sports), and AI integration across workflows and monetization. The market is undergoing a structural reset defined by consolidation and platform integration, with growth increasingly driven by these structural changes rather than organic expansion. Frost & Sullivan selected 14 operator-grade vendors for benchmarking based on scale, full life cycle capability, and support for hybrid monetization. As buyer expectations rise, success depends on delivering unified, AI-enabled, cloud-aligned platforms with demonstrated and measurable commercial outcomes at scale.

Frost & Sullivan analyzes numerous companies in each industry. Those chosen for further analysis-based on leadership or other distinctions-are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. This publication presents competitive profiles of each company featured, considering both their strengths and the opportunities that best align with those strengths.

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

• Market Share (previous 3 years)
  • This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
• Revenue Growth (previous 3 years)
  • This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
• Growth Pipeline
  • This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
• Vision and Strategy
  • This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
• Sales and Marketing
  • This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

• INNOVATION SCALABILITY
  • This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
• RESEARCH AND DEVELOPMENT
  • This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
• PRODUCT PORTFOLIO
  • This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
• MEGATRENDS LEVERAGE
  • This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
• CUSTOMER ALIGNMENT
  • This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

• GROWTH POTENTIAL
  • Your organization has significant future growth potential, which makes it a Company to Action.
• BEST PRACTICES
  • Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
• COMPETITIVE INTENSITY
  • Your organization is one of the key drivers of competitive intensity in the growth environment.
• CUSTOMER VALUE
  • Your organization has demonstrated the ability to significantly enhance its customer value proposition.
• PARTNER POTENTIAL
  • Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Table of Contents

Strategic Imperative and Growth Environment

Frost Radar™: Online Video Platforms for Media and Entertainment

Companies to Action

• Backlight
• Brightcove
• Deltatre
• JWX
• Kaltura
• Leyra
• MediaKind
• Muvi
• OTTera
• Quickplay
• Simplestream
• Synamedia
• Viaccess-Orca
• ViewLift

Best Practices & Growth Opportunities

Frost Radar™ Analytics

Next Steps: Leveraging the Frost Radar™ to Empower Key Stakeholders

• Significance of Being on the Frost Radar™
• CEO's Growth Team
• Investors
• Customers
• Board of Directors

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