쇼트 비디오 플랫폼 시장 : 산업 규모, 점유율, 동향, 기회, 예측 - 유형별, 전개 형태별, 최종 용도별, 지역별 및 경쟁(2021-2031년)

The Global Short Video Platforms Market is projected to expand from USD 2.26 Billion in 2025 to USD 4.27 Billion by 2031, registering a CAGR of 11.19%. These platforms facilitate the creation, editing, and distribution of brief video content, typically lasting from a few seconds to several minutes. This market growth is primarily fueled by widespread smartphone usage and the availability of high-speed mobile internet, which enable seamless consumption. Additionally, the thriving creator economy encourages the frequent production of user-generated content, maintaining deep user engagement. This economic vitality is reflected in recent sector data; according to the Interactive Advertising Bureau (IAB), digital video advertising revenue increased by 19.2% year-over-year in 2024 to reach $62.1 billion, demonstrating the format's significant monetization potential.

However, a major obstacle hindering broader market expansion is the growing regulatory scrutiny regarding national security and data privacy. Governments around the world are enforcing strict compliance measures, which can lead to operational restrictions or complete bans in certain regions. This complicated legal landscape compels platforms to allocate significant resources toward compliance frameworks and data localization, potentially delaying global scalability and making market entry strategies more difficult in key emerging economies.

Market Driver

The incorporation of social commerce and shoppable video features is fundamentally transforming the revenue models of short video platforms. By integrating direct purchasing options within video streams, providers are minimizing the friction between content discovery and transaction, effectively turning entertainment applications into digital marketplaces. This shift enables brands to capitalize on creator authenticity, allowing users to buy products without leaving the app ecosystem. According to Bloomberg, January 2024, in the 'TikTok Targets $17.5 Billion E-Commerce Business' article, the platform aimed to increase its US merchandise volume to $17.5 billion in 2024, emphasizing this aggressive move toward in-app shopping as a key growth driver.

Concurrently, the market is driven by a distinct shift in consumer preference toward bite-sized digital content that suits shorter attention spans. This format delivers high information density and entertainment value quickly, leading to rapid adoption across various demographics and compelling legacy media entities to adjust their distribution strategies. The scale of this consumption trend is reflected in engagement metrics; according to Alphabet Inc., January 2024, in the 'Fourth Quarter 2023 Results' conference call, YouTube Shorts averaged over 70 billion daily views, showcasing the immense volume of content throughput. Additionally, according to The Information, in 2024, ByteDance generated approximately $16 billion in revenue in the United States during the previous year, highlighting the significant financial impact of this surge in user activity.

Market Challenge

Rising regulatory scrutiny concerning data privacy and national security is significantly impeding the growth of the Global Short Video Platforms Market by compelling companies to favor compliance over innovation and expansion. Governments are increasingly implementing strict data sovereignty laws that mandate local storage of user data, necessitating costly legal overhead and infrastructure investments. This diversion of resources limits the capital available for research and development, effectively slowing the rollout of new features and user acquisition efforts. Moreover, the fragmentation of global digital policies establishes high barriers to entry, complicating international scaling for emerging platforms compared to established players who can better absorb these operational costs.

The economic consequences of this rigorous compliance environment are substantial, directly impacting the structural efficiency of market participants. As platforms manage these complex legal frameworks, their internal operations face significant disruption, often resulting in delayed market response times and reduced agility. This operational burden is felt widely across the sector; according to the Interactive Advertising Bureau (IAB), in 2024, 82% of industry decision-makers stated that the structure and makeup of their organizations had been fundamentally affected by privacy legislation and signal loss. Such widespread organizational upheaval confirms that regulatory pressures act not merely as legal hurdles but as forces actively reshaping business models and constraining sector growth.

Market Trends

The integration of generative artificial intelligence is fundamentally transforming production pipelines by streamlining editing workflows and democratizing high-quality content creation. These automated tools enable advertisers and creators to produce sophisticated visual effects, scripts, and personalized video variations with little manual effort, significantly lowering technical entry barriers. This technological shift is rapidly increasing the volume of commercial content production as brands aim to maintain high-frequency engagement without incurring prohibitive costs. Evidence of this broad adoption is seen in recent advertising strategies; according to the Interactive Advertising Bureau (IAB), July 2025, in the '2025 Digital Video Ad Spend & Strategy Full Report', 86% of buyers are now using or planning to use generative AI to build video ad creatives, highlighting the technology's critical role in future scalability.

Short video platforms are increasingly evolving into primary engines for information discovery, effectively challenging the dominance of traditional text-based search among younger demographics. Users are bypassing legacy search tools in favor of algorithmically curated video feeds that offer immediate, visually demonstrated answers to queries ranging from complex tutorials to local recommendations. This behavioral shift forces platforms to improve their keyword optimization and indexing capabilities, turning entertainment apps into functional utility tools for intent-based discovery. The extent of this pivot is quantified by recent analysis; according to Tubefilter, September 2025, in the 'TikTok says its search engine usage rivals Google among Gen Z' article, queries related to specific categories like beauty and fashion are now 26% more likely to occur on social video engines than on traditional search platforms.

Key Market Players

• ByteDance Ltd.
• Kuaishou Technology Co., Ltd.
• YouTube LLC
• Instagram LLC
• Snap Inc.
• Twitter Inc.
• Triller Inc.
• Vimeo, Inc.
• Dailymotion S.A.
• Likee Global

Report Scope

In this report, the Global Short Video Platforms Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Short Video Platforms Market, By Type

• Live Video
• Video Posts

Short Video Platforms Market, By Deployment

• App-based
• Website-based

Short Video Platforms Market, By End-use

• Education
• Media & Entertainment

Short Video Platforms Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Short Video Platforms Market.

Available Customizations:

Global Short Video Platforms Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Short Video Platforms Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Live Video, Video Posts)
  • 5.2.2. By Deployment (App-based, Website-based)
  • 5.2.3. By End-use (Education, Media & Entertainment)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Short Video Platforms Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Deployment
  • 6.2.3. By End-use
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Short Video Platforms Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By End-use
  • 6.3.2. Canada Short Video Platforms Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By End-use
  • 6.3.3. Mexico Short Video Platforms Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By End-use

7. Europe Short Video Platforms Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Deployment
  • 7.2.3. By End-use
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Short Video Platforms Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By End-use
  • 7.3.2. France Short Video Platforms Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By End-use
  • 7.3.3. United Kingdom Short Video Platforms Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By End-use
  • 7.3.4. Italy Short Video Platforms Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By End-use
  • 7.3.5. Spain Short Video Platforms Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By End-use

8. Asia Pacific Short Video Platforms Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Deployment
  • 8.2.3. By End-use
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Short Video Platforms Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By End-use
  • 8.3.2. India Short Video Platforms Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By End-use
  • 8.3.3. Japan Short Video Platforms Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By End-use
  • 8.3.4. South Korea Short Video Platforms Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By End-use
  • 8.3.5. Australia Short Video Platforms Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By End-use

9. Middle East & Africa Short Video Platforms Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Deployment
  • 9.2.3. By End-use
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Short Video Platforms Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By End-use
  • 9.3.2. UAE Short Video Platforms Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By End-use
  • 9.3.3. South Africa Short Video Platforms Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By End-use

10. South America Short Video Platforms Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Deployment
  • 10.2.3. By End-use
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Short Video Platforms Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By End-use
  • 10.3.2. Colombia Short Video Platforms Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By End-use
  • 10.3.3. Argentina Short Video Platforms Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By End-use

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Short Video Platforms Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. ByteDance Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Kuaishou Technology Co., Ltd.
• 15.3. YouTube LLC
• 15.4. Instagram LLC
• 15.5. Snap Inc.
• 15.6. Twitter Inc.
• 15.7. Triller Inc.
• 15.8. Vimeo, Inc.
• 15.9. Dailymotion S.A.
• 15.10. Likee Global

16. Strategic Recommendations

17. About Us & Disclaimer