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Pet dental health market size is projected to expand at 6.5% CAGR from 2023 to 2032, driven by the increasing awareness among pet owners about the importance of oral care for animals. The rising pet ownership rate coupled with the growing focus on preventive healthcare will fuel the demand for dental products and services.
Of late, there have been significant advancements in veterinary science, including innovative dental treatments and products. For instance, in February 2023, PetFriendly, a subscription-based pet wellness company, launched its unique dog dental care treatment, Brilliant! Dental Care for Dogs, for providing an easy and super effective way to kill bacteria while preventing gum diseases.
Along with this, the growing pet humanization trend, where pets are considered family members, is increasing the willingness of owners to invest in premium dental care products and professional services. The aging pet population and the correlation between oral health and overall well-being will also compliment the industry growth.
The pet dental health market is categorized into type, animal type, distribution channel and region.
Based on type, the industry value from the product type segment is anticipated to increase at over 7% CAGR during 2023-2032, propelled by the increasing demand for advanced dental treats, chews, and supplements. The heightened awareness of pet owners for preventive oral care of their pets coupled with the higher availability of innovative and specialized dental products will add to the segment growth.
In terms of animal type, the pet dental health market size from cats is projected to exhibit more than 6% CAGR through 2032. The rising emphasis on feline oral health is prompting the increased demand for cat-specific dental products. The growing awareness among cat owners about the significance of dental care along with advancements in cat-friendly oral health solutions will also push the segment growth forward.
Regionally, the Europe pet dental health industry is slated to flourish at 6.5% CAGR between 2023 and 2032, fueled by the heightened focus on pet well-being and the increasing adoption of preventive dental care measures. The rising awareness among pet owners leading to innovations in dental products and veterinary services will boost the regional market expansion.