캔와인 시장 규모 : 제품별, 알코올 도수별, 유통 채널별, 지역별, 전망과 세계 예측(2023-2032년)

The global canned wine market is expected to witness robust growth over 13% during 2032-2032, propelled by shifting consumer preferences, convenience trends, and an evolving wine culture. The consumers are increasingly looking for convenient beverage options.

According to an article by Beverage Industry in 2022, data reveals a significant 27% rise in the combined interest in health and beverages. Modern consumers, seeking convenience without compromising quality, are turning to canned wines as a versatile and portable alternative. The ease of transport reduces environmental impact, and the convenience of single-serving portions contribute significantly to the market growth.

The overall canned wine market is classified based on product, alcoholic content, distribution channel & region.

The fortified wine segment is poised to witness swift growth through 20232 driven by their higher alcohol content achieved through the addition of spirits which resonates with consumers seeking bold and distinctive Flavors. Canned offerings in the fortified wine category provide an accessible format for enthusiasts to explore and enjoy a premium product. The combination of portability and the rich, complex profiles of fortified wines is contributing to the segment's prominence.

The high alcohol content segment will gain notable demand over the forecast period. Consumers, particularly those with a penchant for bolder and more robust wine experiences, are turning to high alcohol content canned wines. It is preferred by individuals who appreciate the depth of flavour and complexity that elevated alcohol levels can bring to a wine. As canned wine brands continue to diversify their offerings to meet varying taste preferences, the high alcohol segment is gaining traction.

Asia Pacific canned wine market is poised to register tremendous growth during 2032-2032, characterized by a rising middle class and a growing appreciation for Western culinary trends. Canned wine, with its accessibility and diverse flavor profiles, aligns well with the evolving preferences of consumers in Asia Pacific. The countries, including China, Japan, and India, showcase a notable increase in canned wine consumption, thus shaping the market growth trajectory.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Canned wine market 360 degree synopsis, 2018 - 2032
• 2.2 Business trends
  • 2.2.1 Total Addressable Market (TAM), 2023 - 2032
• 2.3 Regional trends
• 2.4 Product trends
• 2.5 Alcoholic content trends
• 2.6 Distribution trends

Chapter 3 Canned wine Market Industry Insights

• 3.1 Impact of COVID-19
• 3.2 Impact of the Russia-Ukraine war
• 3.3 China-U.S. trade war impact
• 3.4 Industry ecosystem analysis
• 3.5 Type & innovation landscape
• 3.6 Patent analysis
• 3.7 Key news and initiatives
  • 3.7.1 Partnership/Collaboration
  • 3.7.2 Merger/Acquisition
  • 3.7.3 Investment
  • 3.7.4 Product launch & innovation
• 3.8 Regulatory landscape
• 3.9 Impact forces
  • 3.9.1 Growth drivers
  • 3.9.2 Industry pitfalls & challenges
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
• 4.2 Company market share, 2022
• 4.3 Competitive analysis of major market players, 2022
• 4.4 Competitive positioning matrix, 2022
• 4.5 Strategic outlook matrix, 2022

Chapter 5 Canned wine Market Estimates & Forecast, By Product

• 5.1 Key trends, By Product
• 5.2 Sparkling
• 5.3 Fortified
• 5.4 Others

Chapter 6 Canned wine Market Estimates & Forecast, By Distribution Channel

• 6.1 Key trends, By Distribution Channel
• 6.2 Supermarkets and Hypermarkets
• 6.3 Online
• 6.4 Others

Chapter 7 Canned wine market Estimates & Forecast, By Alcoholic Content

• 7.1 Key trends, By alcoholic content
• 7.2 Low Alcohol
• 7.3 Medium Alcohol
• 7.4 High Alcohol

Chapter 8 Canned wine market Estimates & Forecast, By Region

• 8.1 Key trends, by region
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Indonesia
  • 8.4.6 Australia
  • 8.4.7 Malaysia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Egypt

Chapter 9 Company Profiles

• 9.1 Blue Apron
• 9.2 HelloFresh
• 9.3 Sun Basket
• 9.4 Relish Labs LLC (Home Chef)
• 9.5 Gobble
• 9.6 Marley Spoon
• 9.7 Purple Carrot
• 9.8 Fresh n' Lean
• 9.9 Hungryroot