세계의 차량용 게임 시장 : 기회, 성장 동력, 산업 동향 분석 및 예측(2024-2032년)

The Global In-Car Gaming Market was valued at USD 2.2 billion in 2023 and is projected to grow at over 10.1% CAGR between 2024 and 2032. The advent of 5G and high-speed internet is significantly driving this growth for enabling seamless, high-quality gaming experiences. The low latency and high bandwidth of 5G supports real-time online multiplayer games and cloud gaming for enhancing gameplay without interruptions.

High-speed internet ensures reliable access to downloadable content and streaming services, allowing passengers to engage in immersive, graphics-intensive games. This connectivity also facilitates the integration of advanced features, such as augmented reality (AR) and virtual reality (VR), further enriching the in-car entertainment experience and driving consumer demand for sophisticated gaming systems.

The overall in-car gaming industry is divided into gaming platform, product, vehicle, and region

Based on gaming platform, the market is segmented into embedded, mobile-based, and console-based. The embedded in-car gaming systems segment accounted for a market share of over 52% in 2023 and is expected to exceed USD 2.7 billion by 2032. These systems dominate the in-car gaming market due to their seamless integration with existing infotainment systems for ensuring a user-friendly and immersive experience. They also offer superior reliability, performance, and safety compared to portable or mobile device-based solutions.

In terms of vehicle type, the in-car gaming market is divided into passenger cars and commercial vehicles. The passenger cars segment held 83% market share in 2023. Passenger cars dominate the market due to their widespread use for personal and family travel. Vehicle manufacturers are also focusing on in-car entertainment systems as a pivotal differentiator in the market, particularly in meeting the needs of families and younger passengers.

North America accounted for a significant in-car gaming market share of over 37% in 2023 and is expected to exceed USD 2 billion by 2032. The market in the region thrives on robust consumer demand for advanced in-car entertainment, particularly in the U.S. and Canada. The strong automotive sector in North America, combined with technological advancements and the widespread adoption of connected vehicles, drives market growth. Additionally, factors, such as high disposable incomes, a preference for long road trips, and a tech-savvy population will drive the demand for in-car gaming in the region.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Technology providers
  • 3.2.2 Game developers
  • 3.2.3 Automotive manufacturers
  • 3.2.4 Content distributors
  • 3.2.5 Telecommunication companies
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increased 5G connectivity and high-speed internet
    • 3.8.1.2 Rising interest in in-car entertainment
    • 3.8.1.3 Technological advancements in automotive technology
    • 3.8.1.4 Increasing automotive and tech company collaborations
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 High costs of development and integration
    • 3.8.2.2 Regulatory and compliance issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Gaming Platform, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Embedded
• 5.3 Mobile-based
• 5.4 Console-based

Chapter 6 Market Estimates and Forecast, By Product, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Hardware
  • 6.2.1 Built-in gaming consoles
  • 6.2.2 Seat-back screens
  • 6.2.3 AR/VR systems
  • 6.2.4 Other
• 6.3 Software
  • 6.3.1 Game applications
  • 6.3.2 Cloud gaming platforms
  • 6.3.3 Online multiplayer games

Chapter 7 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Passenger cars
  • 7.2.1 Embedded
  • 7.2.2 Mobile-based
  • 7.2.3 Console-based
• 7.3 Commercial vehicles
  • 7.3.1 Embedded
  • 7.3.2 Mobile-based
  • 7.3.3 Console-based

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Russia
  • 8.3.7 Nordics
  • 8.3.8 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Southeast Asia
  • 8.4.7 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Activision Blizzard, Inc.
• 9.2 Audi AG
• 9.3 BMW AG
• 9.4 Electronic Arts Inc.
• 9.5 Epic Games, Inc.
• 9.6 Ford Motor Company
• 9.7 General Motors
• 9.8 Harman International Industries, Inc.
• 9.9 Honda Motor Co., Ltd.
• 9.10 Mercedes-Benz Group AG
• 9.11 Microsoft Corporation (Xbox)
• 9.12 Nintendo Co., Ltd.
• 9.13 Nissan Motor Co., Ltd.
• 9.14 Sony Interactive Entertainment LLC
• 9.15 Tesla, Inc.
• 9.16 Toyota Motor Corporation
• 9.17 Ubisoft Entertainment SA
• 9.18 Unity Technologies
• 9.19 Volkswagen AG
• 9.20 Zynga Inc.