세계의 차내 인포테인먼트 시장 예측(-2030년) : 부문별 분석

According to Stratistics MRC, the Global In-Car Infotainment Market is accounted for $8.1 billion in 2023 and is expected to reach $14.9 billion by 2030 growing at a CAGR of 9.0% during the forecast period. In-car infotainment refers to the integrated entertainment, navigation, communication, and internet services available within vehicles. It combines various features such as audio and video playback, satellite navigation, hands-free calling, internet browsing, real-time traffic updates, and integration with smartphones and other mobile devices. In-car infotainment systems aim to enhance the driving experience by providing drivers and passengers with access to a wide range of multimedia content and useful information while on the road.

According to a white paper study, data breaches have increased by 67%, with the US being the number one target for cyberattacks. Various stakeholders are working on cybersecurity systems to make them safer by integrating cybersecurity and threat detection systems with data analytics and AI.

Market Dynamics:

Driver:

Rising adoption of electric and autonomous vehicles

The market is witnessing a surge in electric and autonomous vehicle adoption. As the automotive industry shifts towards sustainability and enhanced driving experiences, electric vehicles (EVs) and autonomous vehicles (AVs) are becoming increasingly prevalent. In response, In-Car Infotainment systems are evolving to integrate seamlessly with these technologies, offering advanced features such as EV charging station locators, AV control interfaces, and enhanced connectivity options tailored to the needs of modern drivers.

Restraint:

Complexity and user interface issues

Integrating various features such as navigation, media streaming, and vehicle controls into a seamless and intuitive interface is crucial yet intricate. Accommodating diverse user preferences and ensuring compatibility with different vehicle models adds layers of complexity to the development and implementation of in-car infotainment systems. Integrating diverse systems and accommodating varying user preferences further complicates development. The market faces complexity and user interface challenges as it strives to balance functionality with simplicity.

Opportunity:

Regulatory support for connected cars

Regulatory support for connected cars in the market has been pivotal, with governments mandating safety standards and encouraging innovation. Regulations such as eCall, requiring vehicles to be equipped with automatic emergency calling systems, drive manufacturers to integrate advanced connectivity features. Such regulatory frameworks foster technological advancements and market growth while prioritizing consumer safety in the rapidly evolving landscape of the market.

Threat:

Cybersecurity risks

The market faces significant cybersecurity risks due to the increasing integration of digital technologies. Vulnerabilities such as inadequate software protection and susceptibility to hacking pose threats. With the rise of connected cars and wireless communication, there's an elevated risk of unauthorized access, data breaches, and even remote manipulation of vehicle functions. As vehicles become more reliant on software, robust cybersecurity measures are imperative to safeguard against potential exploits and protect user privacy and safety.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the In-Car Infotainment market, causing disruptions in supply chains, manufacturing, and consumer demand. Lockdown measures, economic uncertainties, and reduced consumer spending led to a decline in vehicle sales, thereby affecting the adoption of in-car infotainment systems. However, there was a noticeable shift towards digital entertainment and connectivity solutions as consumers sought safer, more personalized in-car experiences. Manufacturers adapted by focusing on touch less interfaces and integrating advanced connectivity features to meet changing consumer preferences.

The audio unit segment is expected to be the largest during the forecast period

The audio unit segment is expected to be the largest during the forecast period. These units incorporate advanced technologies such as Bluetooth connectivity, voice recognition, and seamless integration with smartphones. Moreover, the rising trend of connected vehicles further boosts the adoption of these audio units, offering features like streaming services and navigation assistance. As automakers prioritize in-car entertainment, the Audio Unit segment is poised for sustained expansion in the automotive industry.

The bluetooth segment is expected to have the highest CAGR during the forecast period

The bluetooth segment is expected to have the highest CAGR during the forecast period. The bluetooth technology has become ubiquitous in the market, offering seamless connectivity for audio streaming and data transfer between devices. Its integration allows drivers to wirelessly pair their smartphones or other compatible devices with the car's audio system, enhancing convenience and safety on the road. This technology's widespread adoption underscores its importance in shaping the future of in-car entertainment and communication systems.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to technological advancements. With a surplus of features including navigation, multimedia streaming, and integration with smartphones, the market experiences steady growth. Key players and automotive manufacturers compete to offer seamless and intuitive infotainment systems, catering to the preferences of modern drivers. This dynamic landscape anticipates further innovation and integration of AI and smart functionalities.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period. Manufacturers are focusing on improving the user interface (UI) and user experience (UX) of in-car infotainment systems to make them more intuitive, responsive, and easy to use, thereby minimizing distractions for drivers. The growing adoption of electric vehicles and the development of autonomous driving technology are driving the demand for the market in the region.

Key players in the market

Some of the key players in In-Car Infotainment market include Volkswagen AG, Harman International, Ford Motor Company, Continental AG, Panasonic Corporation, Delphi Technologies, Pioneer Corporation, Alpine Electronics, Inc., Bosch Limited, Sony Corporation, Visteon Corporation, Garmin Ltd., Audi AG, Mercedes-Benz, Hyundai Motor Group, General Motors Company, Kia Motors Corporation, Tesla, Inc., Nissan Motor Corporation and Honda Motor Co., Ltd.

Key Developments:

In March 2023, Alps Alpine Co. Ltd. allied with FreeBit (Japan) to develop a Web 3.0 business model. This alliance is expected to boost Alps Alpine Co Ltd.'s automotive infotainment system business by supporting new architectures.

In January 2023, Garmin recently demonstrated its latest in-cabin solutions for the Automotive OEM at CES 2023. This system features four infotainment touchscreens, an instrument cluster, a cabin monitoring system, wireless headphones, wireless gaming controllers, smartphones, and various entertainment options. It is designed to be unified with a single SoC (system on chip).

In November 2022, Pioneer supplied its display audio units and the premium audio systems to be factory-installed in Toyota's Yaris ATIV sedan. The Pioneer Display Audio offers a nine-inch screen that is Apple CarPlay and Android Auto compatible and the Pioneer Premium Sound System includes six Pioneer-branded speakers.

Products Covered:

• Display Unit
• Audio Unit
• Communication Unit
• Navigation Unit
• Other Products

Components Covered:

• Hardware
• Software
• Services

Vehicle Types Covered:

• Passenger Cars
• Commercial Vehicles

Connectivities Covered:

• Bluetooth
• Wi-Fi
• Cellular Connectivity

End Users Covered:

• Rental Car Companies
• Individual Consumers
• Fleet Operators
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global In-Car Infotainment Market, By Product

• 5.1 Introduction
• 5.2 Display Unit
• 5.3 Audio Unit
• 5.4 Communication Unit
• 5.5 Navigation Unit
• 5.6 Other Products

6 Global In-Car Infotainment Market, By Component

• 6.1 Introduction
• 6.2 Hardware
• 6.3 Software
• 6.4 Services

7 Global In-Car Infotainment Market, By Vehicle Type

• 7.1 Introduction
• 7.2 Passenger Cars
• 7.3 Commercial Vehicles

8 Global In-Car Infotainment Market, By Connectivity

• 8.1 Introduction
• 8.2 Bluetooth
• 8.3 Wi-Fi
• 8.4 Cellular Connectivity

9 Global In-Car Infotainment Market, By End User

• 9.1 Introduction
• 9.2 Rental Car Companies
• 9.3 Individual Consumers
• 9.4 Fleet Operators
• 9.5 Other End Users

10 Global In-Car Infotainment Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Volkswagen AG
• 12.2 Harman International
• 12.3 Ford Motor Company
• 12.4 Continental AG
• 12.5 Panasonic Corporation
• 12.6 Delphi Technologies
• 12.7 Pioneer Corporation
• 12.8 Alpine Electronics, Inc.
• 12.9 Bosch Limited
• 12.10 Sony Corporation
• 12.11 Visteon Corporation
• 12.12 Garmin Ltd.
• 12.12 Audi AG
• 12.14 Mercedes-Benz
• 12.15 Hyundai Motor Group
• 12.16 General Motors Company
• 12.17 Kia Motors Corporation
• 12.18 Tesla, Inc.
• 12.19 Nissan Motor Corporation
• 12.20 Honda Motor Co., Ltd.