세계의 자동차 라벨 시장 : 기회, 성장 동인, 산업 동향 분석 및 예측(2024-2032년)

The Global Automotive Labels Market was valued at USD 8.15 billion in 2023 and is projected to grow at a CAGR of over 6.5% from 2024 to 2032. With tightening global automotive regulations, there is an escalating demand for precise and durable labeling solutions. These solutions are vital for vehicle identification, ensuring safety compliance, and maintaining traceability. Additionally, the rising adoption of smart vehicles is driving a heightened demand for labels that incorporate RFID and NFC technologies. A report from the Automotive Industry Action Group (AIAG) highlights that these advanced labels not only facilitate vehicle tracking and streamline maintenance but also promote real-time data exchanges, enhancing both operational efficiency and user engagement.

The automotive labels industry is classified into technology, application, end user and region.

The market segments its applications into branding, track and trace, warning and safety, asset tracking, and others. Branding emerged as the dominant segment in 2023, capturing over 32% of the share. Branding is pivotal in the automotive sector, bolstering brand identity and fostering customer engagement. Labels are meticulously crafted to showcase the automaker's logo, colors, and messaging, thereby amplifying brand recognition. Leveraging innovative materials and digital printing technologies, automakers produce visually striking and resilient labels that appeal to a global audience. Beyond fostering brand loyalty, these labels play a crucial role in distinguishing vehicles in a competitive landscape, shaping consumer perceptions and influencing purchasing decisions.

The market categorizes its technology into barcode, QR code, RFID tags, and others. From 2024 to 2032, RFID tags are set to be the fastest growing segment, boasting a CAGR of over 7.5%. RFID tags are revolutionizing the automotive labels landscape, offering enhanced tracking and identification throughout a vehicle's lifecycle. They bolster supply chain efficiency through real-time inventory oversight and logistics monitoring. During production, RFID tags optimize assembly processes, ensuring accurate component integration and minimizing errors and delays.

In 2023, the Asia Pacific dominated the market with a share exceeding 33%. The region's supremacy in the automotive label domain is attributed to swift industrialization and a thriving automotive manufacturing landscape. Key players like China, Japan, South Korea, and India are driving the demand, spurred by growing vehicle production and stringent regulations. The embrace of cutting-edge labeling technologies, such as RFID and QR codes, not only boosts supply chain efficiency but also aids in counterfeit prevention. Furthermore, Asia Pacific's commitment to innovation and cost-effective production solidifies its influential stance in the global automotive labels arena.

Table of Contents

Chapter 1 Scope and Methodology

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Technology and innovation landscape
• 3.4 Patent analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
• 3.8 Growth drivers
  • 3.8.1 Increasing emphasis on vehicle identification and safety
  • 3.8.2 Rising automotive production and sales
  • 3.8.3 Advancements in labeling materials and technologies
  • 3.8.4 Shift towards smart and connected vehicles
  • 3.8.5 Focus on branding and aesthetic appeal
• 3.9 Industry pitfalls and challenges
  • 3.9.1 Complex regulatory compliance
  • 3.9.2 Cost and operational efficiency pressures
• 3.10 Growth potential analysis
• 3.11 Porter's analysis
  • 3.11.1 Supplier power
  • 3.11.2 Buyer power
  • 3.11.3 Threat of new entrants
  • 3.11.4 Threat of substitutes
  • 3.11.5 Industry rivalry
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 (USD Million)

• 5.1 Key trends
• 5.2 Barcode
• 5.3 QR Code
• 5.4 RFID Tags
• 5.5 Others

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million)

• 6.1 Key trends
• 6.2 Branding
• 6.3 Track and Trace
• 6.4 Warning and Safety
• 6.5 Asset Tracking
• 6.6 Others

Chapter 7 Market Estimates and Forecast, By End use, 2021 - 2032 (USD Million)

• 7.1 Key trends
• 7.2 Exterior Labels
• 7.3 Interior Labels
• 7.4 Engine Component Labels
• 7.5 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 3M Company
• 9.2 Advanced Labels NW
• 9.3 Advantage Label and Packaging Inc.
• 9.4 Asean Pack
• 9.5 Auto Labels and Graphics Inc.
• 9.6 Avery Dennison Corporation
• 9.7 Brady Worldwide Inc.
• 9.8 CILS International
• 9.9 Clarion Safety Systems
• 9.10 Dunmore Corporation
• 9.11 Grand Rapids Label Company
• 9.12 ImageTek Labels
• 9.13 Jet Label and Packaging Ltd.
• 9.14 Label-Aid Systems Inc.
• 9.15 Lewis Label Products
• 9.16 Lintec Corporation
• 9.17 Polyonics Inc.
• 9.18 Precision Contract Manufacturing
• 9.19 Resource Label Group LLC
• 9.20 Sika AG
• 9.21 Taylor Label, Inc.
• 9.22 Weber Packaging Solutions.