자전거 및 스쿠터 렌탈 시장 : 기회, 성장 동인, 산업 동향 분석 및 예측(2024-2032년)

The Global Bike and Scooter Rental Market was valued at USD 5.4 billion in 2023 and is projected to grow at a CAGR of over 15% from 2023 to 2032. A significant driver for this market is the expansion of urban micro-mobility infrastructure.

Globally, as cities invest in dedicated bike lanes, scooter paths, and parking zones, they foster safer and more accessible environments for these transportation modes. Such infrastructure not only promotes bike and scooter usage through designated routes and parking but also alleviates safety concerns. This makes these transport modes more appealing to a wider audience. Well-designed lanes and secure parking diminish accident and theft risks, bolstering user confidence in bike and scooter rentals. Furthermore, cities boasting strong micro-mobility infrastructure frequently witness heightened adoption rates. Residents and visitors find these options more practical for daily commutes and short trips. Thus, urban infrastructure growth directly bolsters the bike and scooter rental market, rendering them a more attractive urban transportation choice.

For example, an article from the NYC Department of Transportation in May 2024 highlighted New York City's initiative to expand its bike lane network by 50 miles over the next two years.

The Bike and Scooter Rental Industry is classified based on service, propulsion, operation model, vehicle, rental duration and region.

The fusion of bike and scooter rentals with digital platforms has emerged as a key catalyst for the micro-mobility market's growth. Utilizing advanced mobile applications and digital technologies, rental services deliver a seamless and convenient user experience. These apps allow real-time location tracking of available bikes or scooters, instant reservations, and efficient payment processing. Moreover, this digital integration introduces features like route planning, ride history tracking, and user feedback, elevating service quality.

Market segmentation by service includes 'pay as you go' and 'subscription-based' models. In 2023, the 'pay as you go' segment dominated with over 67% market share. This model drives significant growth in the bike and scooter rental market due to its flexibility and cost-effectiveness. Users pay solely for their ride duration, appealing to those who rent sporadically rather than daily. By eliminating long-term commitments or subscriptions, this model becomes especially attractive for casual riders, tourists, and occasional commuters.

Propulsion-based segmentation of the bike and scooter rental market includes pedal, electric, and gasoline categories. In 2023, the electric segment led with over 75% market share, thanks to its environmental and economic benefits. Electric bikes and scooters present a cleaner, sustainable alternative to traditional gas-powered vehicles. They play a pivotal role in reducing carbon emissions and aligning with urban sustainability goals, echoing global efforts against climate change and urban air pollution.

Asia Pacific bike and scooter rental market held over 38% share in 2023, driven by rapid urbanization and escalating mobility demands. As urban areas expand and populations swell, the need for efficient transportation solutions intensifies. Bike and scooter rentals emerge as viable answers to urban congestion and pollution challenges. Furthermore, supportive government policies and infrastructure investments bolster market growth, solidifying Asia Pacific's position as a dominant player in the global arena.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope and definition

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Service providers
  • 3.2.2 System integrators
  • 3.2.3 Technology providers
  • 3.2.4 End-user
• 3.3 Profit margin analysis
• 3.4 Technology and innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Urbanization boosting demand for micro-mobility solutions
    • 3.8.1.2 Increasing sustainability initiatives
    • 3.8.1.3 Integration with smart city initiatives
    • 3.8.1.4 Integration with digital platforms
    • 3.8.1.5 Urban infrastructure development
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 Infrastructure and safety concerns
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service, 2021 - 2032 ($Mn, Units)

• 5.1 Key trends
• 5.2 Pay as you go
• 5.3 Subscription-based

Chapter 6 Market Estimates and Forecast, By Propulsion, 2021 - 2032 ($Mn, Units)

• 6.1 Key trends
• 6.2 Pedal
• 6.3 Electric
• 6.4 Gasoline

Chapter 7 Market Estimates and Forecast, By Operation Model, 2021 - 2032 ($Mn, Units)

• 7.1 Key trends
• 7.2 Dockless
• 7.3 Station-based

Chapter 8 Market Estimates and Forecast, By Vehicle, 2021 - 2032 ($Mn, Units)

• 8.1 Key trends
• 8.2 Bike
• 8.3 Scooter

Chapter 9 Market Estimates and Forecast, By Rental Duration, 2021 - 2032 ($Mn, Units)

• 9.1 Key trends
• 9.2 Short term
  • 9.2.1 Pedal
  • 9.2.2 Electric
  • 9.2.3 Gasoline
• 9.3 Long term
  • 9.3.1 Pedal
  • 9.3.2 Electric
  • 9.3.3 Gasoline

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 ($Mn, Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Spain
  • 10.3.5 Italy
  • 10.3.6 Netherlands
  • 10.3.7 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 ANZ
  • 10.4.6 Southeast Asia
  • 10.4.7 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Bird
• 11.2 Blue Duck Scooters
• 11.3 Bolt
• 11.4 Cityscoot
• 11.5 Dott
• 11.6 Grin Scooters
• 11.7 Helbiz
• 11.8 Lime
• 11.9 Lyft
• 11.10 Mobike
• 11.11 Movo
• 11.12 Neuron Mobility
• 11.13 Nextbike
• 11.14 Skip
• 11.15 Spin
• 11.16 Tier
• 11.17 Tier Mobility
• 11.18 Voi
• 11.19 Wind Mobility
• 11.20 Yulu