세계의 자전거 및 스쿠터 렌탈 시장 : 차량 유형, 추진 유형, 서비스 유형, 고객 유형, 기간, 지역별 분석 및 예측(-2032년)

According to Stratistics MRC, the Global Bike and Scooter Rental Market is accounted for $9.30 billion in 2025 and is expected to reach $38.51 billion by 2032 growing at a CAGR of 22.5% during the forecast period. A business that enables people to hire two-wheeled vehicles, like bicycles or electric scooters, for brief periods of time without a driver's help is known as "bike and scooter rental."These rentals provide a practical, economical, and environmentally responsible substitute for conventional modes of transportation and are frequently accessed through mobile apps or kiosks in cities. A bike or scooter can be picked up at one place and dropped off at another. This service facilitates flexible travel, eases traffic, and is perfect for leisure journeys or quick metropolitan commutes.

Market Dynamics:

Driver:

Rising urbanization and traffic congestion

Daily trips became longer and more unpleasant as a result of growing urbanisation and traffic congestion. For short-distance travel, scooter rentals provide a practical, economical, and environmentally responsible option. By promoting the use of small, two-wheeled vehicles rather than cars, they aid in traffic reduction. For flexibility and time savings, urban inhabitants are increasingly using shared mobility solutions. The market for renting scooters is expanding quickly because to this change in consumer preferences for modes of transportation.

Restraint:

Vandalism and theft of vehicles

Incidents of theft and vandalism limit the number of cars available, which lowers utilisation and customer satisfaction. Businesses might be compelled to spend money on pricey security measures, which would reduce their profit margins. Market growth is constrained by high theft risk, which deters expansion into particular regions. Financial resources are further strained by rising insurance prices. All things considered, these illegal actions erode user confidence and threaten the long-term viability of the sector.

Opportunity:

Integration with public transportation

Scooters make it easier for travellers to get from transit stops to their ultimate destinations. More people are using flexible and environmentally sustainable mobility options as a result of this convenience. Scooter rentals are becoming more and more integrated into smart city transportation networks by urban planners. The integration encourages multimodal travel and lessens traffic congestion. Scooter rentals are becoming more and more popular as cities make investments in linked mobility networks.

Threat:

Dependence on mobile connectivity

Many rental companies demand customers to utilise smartphone apps for GPS navigation, payment processing, and vehicle unlocking. Users may have trouble finding or unlocking cars in places with spotty or nonexistent network coverage. This restricts accessibility, particularly in isolated or underdeveloped areas. Connectivity problems can also interfere with operators' ability to track and manage their fleet in real time. Customer satisfaction and operational effectiveness may consequently suffer, which would hinder market expansion as a whole.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the bike and scooter rental market. Lockdowns, travel restrictions, and social distancing measures led to a sharp decline in ridership as people avoided shared transportation. Many rental companies faced financial strain, with operations temporarily halted in several regions. However, as restrictions eased, demand gradually recovered, driven by the need for socially distant, eco-friendly travel options. Post-pandemic, the market adapted by enhancing sanitization protocols and integrating contactless payment systems to regain user trust and ensure safety.

The motorcycle segment is expected to be the largest during the forecast period

The motorcycle segment is expected to account for the largest market share during the forecast period, due to convenient and affordable transportation option. Motorcycles are perfect for short to medium-distance commutes since they can move through traffic more quickly. Motorcycle rentals are becoming more and more popular among tourists and everyday commuters because to their affordability and flexibility. Motorcycles are becoming more widely available and easy to rent because to the rising popularity of app-based rental businesses. The motorbike segment continues to propel robust expansion in the rental market as demand for effective personal transportation increases.

The long-term rental segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the long-term rental segment is predicted to witness the highest growth rate by offering cost-effective and flexible mobility solutions. Students and commuters looking for reasonably priced daily travel without the hassles of ownership would find it appealing. These rentals guarantee reliable vehicle access while lowering maintenance issues. Improved customer retention and consistent revenue streams are advantageous to service providers. Long-term rentals satisfy the growing need for easy and environmentally friendly vacation options as urban populations increase.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share by rising urbanization and environmental concerns. Major cities like Tokyo, Beijing, Seoul, and Bangalore are embracing shared mobility solutions, supported by government initiatives and smart city developments. The growing adoption of electric scooters and app-based rental platforms is fueling demand, especially among young, tech-savvy consumers. Key players such as Grab, Bounce, and Lime are expanding their presence. This market reflects a shift towards sustainable, convenient, and cost-effective urban transportation solutions.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the demand for cost-effective, last-mile transportation solutions. Major cities are embracing shared mobility services to reduce traffic congestion and carbon emissions. Companies like Lime, Bird, and Spin are key players, offering app-based rentals for electric scooters and bikes. Integration with public transit systems and smart city initiatives further fuels growth. The market is also supported by increasing investment, favourable government policies, and rising consumer preference for flexible, on-demand transportation options.

Key players in the market

Some of the key players profiled in the Bike and Scooter Rental Market include Lime, Bird, Tier Mobility, Voi Technology, Dott, Spin, Bolt, Helbiz, SWTCH, Neuron Mobility, Grin, Revel Transit, Wind Mobility, Yulu, Bounce, Rapido, Cityscoot, Beam Mobility, Circ and Coup.

Key Developments:

In February 2024, Voi partnered with Bertel O. Steen to introduce a sustainable operational model for shared mobility in Norway, focusing on efficient fleet management, enhanced e-scooter maintenance, improved service quality, and a reduced environmental footprint across its urban transport operations.

In February 2024, Bird acquired Spin from Tier Mobility to expand its fleet, boost market share, and reinforce its North American presence. As Spin was profitable, the move aimed to stabilize Bird's finances following financial challenges and enhance long-term sustainability.

In March 2023, Lime partnered with Norwegian tech firm Urban Sharing to implement AI-powered tools, enhancing fleet distribution and demand forecasting. This collaboration aimed to optimize micromobility operations and improve service efficiency across various European cities.

Vehicle Types Covered:

• Scooter
• Bike
• Moped
• Motorcycle
• Other Vehicle Types

Propulsion Types Covered:

• Electric
• Conventional
• Hybrid
• Other Propulsion Types

Service Types Covered:

• Pay-as-you-go
• Subscription-based
• Free-floating
• Station-based
• Peer-to-peer (P2P) sharing

Customer Types Covered:

• Individual
• Business
• Institutional
• Other Customer Types

Durations Covered:

• Short-term Rental
• Long-term Rental

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Bike and Scooter Rental Market, By Vehicle Type

• 5.1 Introduction
• 5.2 Scooter
  • 5.2.1 Electric Scooter (E-scooter)
  • 5.2.2 Gasoline Scooter
• 5.3 Bike
  • 5.3.1 Electric Bike (E-bike)
  • 5.3.2 Conventional Bicycle
• 5.4 Moped
• 5.5 Motorcycle
• 5.6 Other Vehicle Types

6 Global Bike and Scooter Rental Market, By Propulsion Type

• 6.1 Introduction
• 6.2 Electric
• 6.3 Conventional
• 6.4 Hybrid
• 6.5 Other Propulsion Types

7 Global Bike and Scooter Rental Market, By Service Type

• 7.1 Introduction
• 7.2 Pay-as-you-go
• 7.3 Subscription-based
• 7.4 Free-floating
• 7.5 Station-based
• 7.6 Peer-to-peer (P2P) sharing

8 Global Bike and Scooter Rental Market, By Customer Type

• 8.1 Introduction
• 8.2 Individual
• 8.3 Business
• 8.4 Institutional
• 8.5 Other Customer Types

9 Global Bike and Scooter Rental Market, By Duration

• 9.1 Introduction
• 9.2 Short-term Rental
• 9.3 Long-term Rental

10 Global Bike and Scooter Rental Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Lime
• 12.2 Bird
• 12.3 Tier Mobility
• 12.4 Voi Technology
• 12.5 Dott
• 12.6 Spin
• 12.7 Bolt
• 12.8 Helbiz
• 12.9 SWTCH
• 12.10 Neuron Mobility
• 12.11 Grin
• 12.12 Revel Transit
• 12.13 Wind Mobility
• 12.14 Yulu
• 12.15 Bounce
• 12.16 Rapido
• 12.17 Cityscoot
• 12.18 Beam Mobility
• 12.19 Circ
• 12.20 Coup