산악 E-Bike 시장, 기회, 성장 동력, 산업 동향 분석 및 예측(2024-2032년)

The Global Mountain E-Bike Market was valued at USD 8.1 billion in 2023 and is projected to grow at a CAGR of over 4.5% from 2024 to 2032. The surge in adventure tourism is a primary catalyst for this market expansion. As adventure tourism becomes more mainstream, enthusiasts are on the lookout for novel ways to navigate rugged terrains and pristine landscapes. Mountain e-bikes, with their electric boosts, make it easier for riders to conquer challenging trails. This growing interest is driving up the demand for high-performance e-bikes tailored for rugged outdoor pursuits, thereby fueling the market growth.

Data from UN Tourism indicates that in 2023, the world saw around 1.3 billion international tourists, marking a 34% uptick. This surge in global tourism is poised to bolster the mountain e-bike market. With an increasing number of tourists venturing into varied locales, activities like mountain biking are set to see a heightened demand in the coming years.

Governments worldwide are emphasizing the reduction of carbon emissions and promoting a cleaner environment, leading to a boost in mountain e-bike development. In 2024, the U.S. government underscored its commitment to green transportation by introducing a federal tax credit for e-bike purchases. This initiative aims to make e-bikes more affordable and attractive to consumers for offering a tax credit of 30% of the e-bike's price, capped at USD 900.

The overall industry is divided into battery, motor, propulsion, sales channel, and region.

The market segments based on battery type include SLA, NiMH, and Li-ion. The Li-ion segment dominated with over 80% share in 2023. The lithium-ion (Li-ion) segment is flourishing, thanks to ongoing advancements in battery technology. Li-ion batteries, known for their high energy density, extended lifespan, and rapid charging, are the preferred choice for mountain e-bikes. Recent innovations have further enhanced battery performance, leading to extended ranges and quicker charging. Such improvements not only ensure a more reliable riding experience but also bolster the demand for Li-ion batteries, solidifying their market dominance.

Motor types in the market are divided into hub motor and mid motor categories. The hub motors segment captured over 69% share in 2023. Their rising popularity in the mountain e-bike sector can be attributed to their efficiency and straightforward installation. Technological advancements in hub motors have also enhanced their performance for offering better torque, quieter operations, and more compact designs.

Asia Pacific led the mountain e-bike market, commanding roughly 65% share in 2023. The region is witnessing a boom in outdoor activities, notably mountain biking. With its diverse landscapes and a burgeoning interest in fitness and adventure sports, there is a rising demand for mountain e-bikes. Asian Pacific consumers are gravitating towards electric solutions that promise superior performance and convenience for traversing rugged terrains. This growing inclination, bolstered by infrastructure developments, is propelling the regional market growth.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope and definition

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Raw material supplier
  • 3.2.2 Component supplier
  • 3.2.3 Manufacturer
  • 3.2.4 Distributor
  • 3.2.5 End-user
• 3.3 Profit margin analysis
• 3.4 Pricing analysis
• 3.5 Cost breakdown analysis
• 3.6 Technology and innovation landscape
• 3.7 Patent analysis
• 3.8 Key news and initiatives
• 3.9 Regulatory landscape
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Increasing demand for off-road electric bicycles
    • 3.10.1.2 Advances in battery technology improving range
    • 3.10.1.3 Rising consumer interest in eco-friendly transport
    • 3.10.1.4 Expanding recreational and sports cycling communities
  • 3.10.2 Industry pitfalls and challenges
    • 3.10.2.1 Limited charging infrastructure in remote areas
    • 3.10.2.2 Concerns over battery lifespan and safety
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Battery, 2021 - 2032 ($Mn, Units)

• 5.1 Key trends
• 5.2 SLA
  • 5.2.1 Pedal-assist
  • 5.2.2 Throttle-assist
• 5.3 Li-ion
  • 5.3.1 Pedal-assist
  • 5.3.2 Throttle-assist
• 5.4 NiMH
  • 5.4.1 Pedal-assist
  • 5.4.2 Throttle-assist

Chapter 6 Market Estimates and Forecast, By Motor, 2021 - 2032 ($Mn, Units)

• 6.1 Key trends
• 6.2 Hub motor
• 6.3 Mid motor

Chapter 7 Market Estimates and Forecast, By Propulsion, 2021 - 2032 ($Mn, Units)

• 7.1 Key trends
• 7.2 Pedal-assist
• 7.3 Throttle-assist

Chapter 8 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Mn, Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Mn, Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Netherlands
  • 9.3.7 Russia
  • 9.3.8 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 ANZ
  • 9.4.6 Southeast Asia
  • 9.4.7 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 South Africa
  • 9.6.3 Saudi Arabia
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Accell Group N.V
• 10.2 AIMA Technology Co. Ltd.
• 10.3 Alta Cycling Group, LLC
• 10.4 BH Bikes
• 10.5 Brompton Bicycle
• 10.6 Cowboy
• 10.7 Dongguan Tailing Electric Vehicle Co., Ltd. (TAILG)
• 10.8 Electric Bike Technology,
• 10.9 Focus Bikes
• 10.10 Gaint Bicycles
• 10.11 Hero Lectro
• 10.12 MERIDA BIKES
• 10.13 Polygon Bikes
• 10.14 Pon Group
• 10.15 Rad power Bikes, LLC
• 10.16 Scott Sports Sa
• 10.17 Tern
• 10.18 Trek Bikes
• 10.19 VanMoof
• 10.20 Yadea Technology Group Co., Ltd.